Journal articles: 'SySpM, Symbolic and spatial mapping' – Grafiati (2024)

Abstract:

Fraction notation conveys both part-whole (3/4 is 3 out of 4) and magnitude (3/4 = 0.75) information, yet evidence suggests that both children and adults find accessing magnitude information from fractions particularly difficult. Recent research suggests that using number lines to teach children about fractions can help emphasize fraction magnitude. In three experiments with adults and 9-12-year-old children, we compare the benefits of number lines and pie charts for thinking about rational numbers. In Experiment 1, we first investigate how adults spontaneously visualize symbolic fractions. Then, in two further experiments, we explore whether priming children to use pie charts vs. number lines impacts performance on a subsequent symbolic magnitude task and whether children differentially rely on a partitioning strategy to map rational numbers to number lines vs. pie charts. Our data reveal that adults very infrequently spontaneously visualize fractions along a number line and, contrary to other findings, that practice mapping rational numbers to number lines did not improve performance on a subsequent symbolic magnitude comparison task relative to practice mapping the same magnitudes to pie charts. However, children were more likely to use overt partitioning strategies when working with pie charts compared to number lines, suggesting these representations did lend themselves to different working strategies. We discuss the interpretations and implications of these findings for future research and education. All materials and data are provided as Supplementary Materials.

Abstract:

Visual thinking plays an important role in scientific reasoning. Based on the research in automating diverse reasoning tasks about dynamical systems, nonlinear controllers, kinematic mechanisms, and fluid motion, we have identified a style of visual thinking, imagistic reasoning. Imagistic reasoning organizes computations around image-like, analogue representations so that perceptual and symbolic operations can be brought to bear to infer structure and behavior. Programs incorporating imagistic reasoning have been shown to perform at an expert level in domains that defy current analytic or numerical methods. We have developed a computational paradigm, spatial aggregation, to unify the description of a class of imagistic problem solvers. A program written in this paradigm has the following properties. It takes a continuous field and optional objective functions as input, and produces high-level descriptions of structure, behavior, or control actions. It computes a multi-layer of intermediate representations, called spatial aggregates, by forming equivalence classes and adjacency relations. It employs a small set of generic operators such as aggregation, classification, and localization to perform bidirectional mapping between the information-rich field and successively more abstract spatial aggregates. It uses a data structure, the neighborhood graph, as a common interface to modularize computations. To illustrate our theory, we describe the computational structure of three implemented problem solvers -- KAM, MAPS, and HIPAIR --- in terms of the spatial aggregation generic operators by mixing and matching a library of commonly used routines.

Abstract:

Abstract When moving, the spatiotemporal unfolding of events is bound to our physical trajectory, and time and space become entangled in episodic memory. When imagining past or future events, or being in different geographical locations, the temporal and spatial dimensions of mental events can be independently accessed and manipulated. Using time-resolved neuroimaging, we characterized brain activity while participants ordered historical events from different mental perspectives in time (e.g., when imagining being 9 years in the future) or in space (e.g., when imagining being in Cayenne). We describe 2 neural signatures of temporal ordinality: an early brain response distinguishing whether participants were mentally in the past, the present or the future (self-projection in time), and a graded activity at event retrieval, indexing the mental distance between the representation of the self in time and the event. Neural signatures of ordinality and symbolic distances in time were distinct from those observed in the hom*ologous spatial task: activity indicating spatial order and distances overlapped in latency in distinct brain regions. We interpret our findings as evidence that the conscious representation of time and space share algorithms (egocentric mapping, distance, and ordinality computations) but different implementations with a distinctive status for the psychological “time arrow.”

Abstract:

This study is one of the first attempts to identify and explain the location of food festivals in the context of locally embedded capitals. A multidimensional spatial model was developed and a typology using the k-means method was carried out to evaluate the mapping of 64 food festivals organized in various locations in Poland. With reference to Bourdieu’s concept, the economic, social, cultural, symbolic, and tourism capitals rooted in the local environment were examined and compared with the location of festivals. From the theoretical point of view, this study extends the theory of capital to include the new category of tourism capital, which allows better understanding of the economic effects of festivals. It is the missing element of the circular mechanism of capital conversion. Our study shows that food festivals in Poland are held mainly in large cities and their neighboring municipalities rather than in peripheral rural areas. We indicate that the urban areas have a higher level of capitals and sustainability of capitals for food festivals than rural areas. The conducted research shows that the economic effect of food festivals is stronger in locations with high tourism capital. The proposed model is universal and can be used to analyze the impact of various festivals on capital conversion and local development.

Abstract:

Developmental studies indicate that children initially possess a compressed intuition of numerical distances, in which larger numbers are less discriminable than small ones. Education then “linearizes” this responding until by about age eight, children become able to map symbolic numerals onto a linear spatial scale. However, this illusion of compression of symbolic numerals may still exist in a dormant form in human adults and may be observed in appropriate experimental contexts. To investigate this issue, we asked adult participants to rate whether a random sequence of numbers contained too many small numbers or too many large ones. Participants exhibited a large bias, judging as random a geometric series that actually oversampled small numbers, consistent with a compression of large numbers. This illusion resisted training on a number-space mapping task, even though performance was linear on this task. While the illusion was moderately reduced by explicit exposure to linear sequences, responding was still significantly compressed. Thus, the illusion of compression is robust in this task, but linear and compressed responding can be exhibited in the same participants depending on the experimental context.

Abstract:

AbstractWhat makes us so smart as a species, and what makes children such rapid learners? We argue that the answer to both questions lies in a mutual bootstrapping system comprised of (1) our exceptional capacity for relational cognition and (2) symbolic systems that augment this capacity. The ability to carry out structure-mapping processes of alignment and inference is inherent in human cognition. It is arguably the key inherent difference between humans and other great apes. But an equally important difference is that humans possess a symbolic language.The acquisition of language influences cognitive development in many ways. We focus here on the role of language in a mutually facilitating partnership with relational representation and reasoning. We suggest a positive feedback relation in which structural alignment processes support the acquisition of language, and in turn, language—especially relational language—supports structural alignment and reasoning.We review three kinds of evidence (a) evidence that analogical processes support children's learning in a variety of domains; (b) more specifically, evidence that analogical processing fosters the acquisition of language, especially relational language; and (c) in the other direction, evidence that acquiring language fosters children's ability to process analogies, focusing on spatial language and spatial analogies. We conclude with an analysis of the acquisition of cardinality—which we offer as a canonical case of how the combination of language and analogical processing fosters cognitive development.

Abstract:

Diagrammatic reasoning (DR) is pervasive in human problem solving as a powerful adjunct to symbolic reasoning based on language-like representations. The research reported in this paper is a contribution to building a general purpose DR system as an extension to a SOAR-like problem solving architecture. The work is in a framework in which DR is modeled as a process where subtasks are solved, as appropriate, either by inference from symbolic representations or by interaction with a diagram, i.e., perceiving specified information from a diagram or modifying/creating objects in a diagram in specified ways according to problem solving needs. The perceptions and actions in most DR systems built so far are hand-coded for the specific application, even when the rest of the system is built using the general architecture. The absence of a general framework for executing perceptions/actions poses as a major hindrance to using them opportunistically -- the essence of open-ended search in problem solving. Our goal is to develop a framework for executing a wide variety of specified perceptions and actions across tasks/domains without human intervention. We observe that the domain/task-specific visual perceptions/actions can be transformed into domain/task-independent spatial problems. We specify a spatial problem as a quantified constraint satisfaction problem in the real domain using an open-ended vocabulary of properties, relations and actions involving three kinds of diagrammatic objects -- points, curves, regions. Solving a spatial problem from this specification requires computing the equivalent simplified quantifier-free expression, the complexity of which is inherently doubly exponential. We represent objects as configuration of simple elements to facilitate decomposition of complex problems into simpler and similar subproblems. We show that, if the symbolic solution to a subproblem can be expressed concisely, quantifiers can be eliminated from spatial problems in low-order polynomial time using similar previously solved subproblems. This requires determining the similarity of two problems, the existence of a mapping between them computable in polynomial time, and designing a memory for storing previously solved problems so as to facilitate search. The efficacy of the idea is shown by time complexity analysis. We demonstrate the proposed approach by executing perceptions and actions involved in DR tasks in two army applications.

Abstract:

The article theoretically and practically substantiates the necessity of teaching Mapping for Bachelors of Tourism. The cartographic competence of future professionals is closely connected with their professional skills. The specific feature of the cartographic method is that it allows one to visualize the geographic space or any simulated space for studying. Consequently it develops the student’s spatial thinking, and makes both cerebral hemispheres be active. It is known that the right cerebral hemisphere is responsible for the creative feature of the human nature, and the left cerebral hemisphere is responsible for the logic. The essence of the cartographic method is that in the process of researching the reality an intermediate element appears. And the intermediate element is a map the role of which is of two kinds: it is a research tool and the subject of research presented as a model, a prototype of the reality at the same time. The symbolic figurative language of a map develops the abstract thinking about the real prototype. It should be emphasized that maps help specialists to establish new patterns in location and interconnection of phenomena. Understanding of the graphic image of the structure of the geographical space, highlighting the peculiarities of the tourist and recreational component, administrating the tourist and recreational space, designing a regional project for the development of tourism, creating package tours – all these professional skills are immediately related to students’ intellectual-graphic activities, to their abilities to visualize the geospace, to be good at Mapping. In the final part of the article the cartographic competence is defined as an element of the culture of a competent specialist in tourism’s personality.

Abstract:

Learning has long been and will continue to be a key issue in intelligent algorithms and systems design. Emulating the behavior and mechanisms of human learning by machines at such high levels as symbolic processing and such low levels as neuronal processing has long been a dominant interest among researchers worldwide. Neural networks, fuzzy logic, and evolutionary algorithms represent the three most active research areas. With advanced theoretical studies and computer technology, many promising algorithms and systems using these techniques have been designed and implemented for a wide range of applications. This Special Issue presents seven papers on learning in intelligent algorithms and systems design from researchers in Japan, China, Australia, and the U.S. <B>Neural Networks:</B> Emulating low-level human intelligent processing, or neuronal processing, gave birth of artificial neural networks more than five decades ago. It was hoped that devices based on biological neural networks would possess characteristics of the human brain. Neural networks have reattracted researchers' attention since the late 1980s when back-propagation algorithms were used to train multilayer feed-forward neural networks. In the last decades, we have seen promising progress in this research field yield many new models, learning algorithms, and real-world applications, evidenced by the publication of new journals in this field. <B>Fuzzy Logic:</B> Since L. A. Zadeh introduced fuzzy set theory in 1965, fuzzy logic has increasingly become the focus of many researchers and engineers opening up new research and problem solving. Fuzzy set theory has been favorably applied to control system design. In the last few years, fuzzy model applications have bloomed in image processing and pattern recognition. <B>Evolutionary Algorithms:</B> Evolutionary optimization algorithms have been studied over three decades, emulating natural evolutionary search and selection so powerful in global optimization. The study of evolutionary algorithms includes evolutionary programming (EP), evolutionary strategies (ESs), genetic algorithms (GAs), and genetic programming (GP). In the last few years, we have also seen multiple computational algorithms combined to maximize system performance, such as neurofuzzy networks, fuzzy neural networks, fuzzy logic and genetic optimization, neural networks, and evolutionary algorithms. This Special Issue also includes papers that introduce combined techniques. <B>Wang</B> et al present an improved fuzzy algorithm for enhanced eyeground images. Examination of the eyeground image is effective in diagnosing glaucoma and diabetes. Conventional eyeground image quality is usually too poor for doctors to obtain useful information, so enhancement is required to eliminate this. Due to details and uncertainties in eyeground images, conventional enhancement such as histogram equalization, edge enhancement, and high-pass filters fail to achieve good results. Fuzzy enhancement enhances images in three steps: (1) transferring an image from the spatial domain to the fuzzy domain; (2) conducting enhancement in the fuzzy domain; and (3) returning the image from the fuzzy domain to the spatial domain. The paper detailing this proposes improved mapping and fast implementation. <B>Mohammadian</B> presents a method for designing self-learning hierarchical fuzzy logic control systems based on the integration of evolutionary algorithms and fuzzy logic. The purpose of such an approach is to provide an integrated knowledge base for intelligent control and collision avoidance in a multirobot system. Evolutionary algorithms are used as in adaptation for learning fuzzy knowledge bases of control systems and learning, mapping, and interaction between fuzzy knowledge bases of different fuzzy logic systems. Fuzzy integral has been found useful in data fusion. <B>Pham and Wagner</B> present an approach based on the fuzzy integral and GAs to combine likelihood values of cohort speakers. The fuzzy integral nonlinearly fuses similarity measures of an utterance assigned to cohort speakers. In their approach, Gas find optimal fuzzy densities required for fuzzy fusion. Experiments using commercial speech corpus T146 show their approach achieves more favorable performance than conventional normalization. Evolution reflects the behavior of a society. <B>Puppala and Sen</B> present a coevolutionary approach to generating behavioral strategies for cooperating agent groups. Agent behavior evolves via GAs, where one genetic algorithm population is evolved per individual in the cooperative group. Groups are evaluated by pairing strategies from each population and best strategy pairs are stored together in shared memory. The approach is evaluated using asymmetric room painting and results demonstrate the superiority of shared memory over random pairing in consistently generating optimal behavior patterns. Object representation and template optimization are two main factors affecting object recognition performance. <B>Lu</B> et al present an evolutionary algorithm for optimizing handwritten numeral templates represented by rational B-spline surfaces of character foreground-background-distance distribution maps. Initial templates are extracted from training a feed-forward neural network instead of using arbitrarily chosen patterns to reduce iterations required in evolutionary optimization. To further reduce computational complexity, a fast search is used in selection. Using 1,000 optimized numeral templates, the classifier achieves a classification rate of 96.4% while rejecting 90.7% of nonnumeral patterns when tested on NIST Special Database 3. Determining an appropriate number of clusters is difficult yet important. <B>Li</B> et al based their approach based on rival penalized competitive learning (RPCL), addressing problems of overlapped clusters and dependent components of input vectors by incorporating full covariance matrices into the original RPCL algorithm. The resulting learning algorithm progressively eliminates units whose clusters contain only a small amount of training data. The algorithm is applied to determine the number of clusters in a Gaussian mixture distribution and to optimize the architecture of elliptical function networks for speaker verification and for vowel classification. Another important issue on learning is <B>Kurihara and Sugawara's</B> adaptive reinforcement learning algorithm integrating exploitation- and exploration-oriented learning. This algorithm is more robust in dynamically changing, large-scale environments, providing better performance than either exploitation- learning or exploration-oriented learning, making it is well suited for autonomous systems. In closing we would like to thank the authors who have submitted papers to this Special Issue and express our appreciation to the referees for their excellent work in reading papers under a tight schedule.

Abstract:

The recently-created spatial installation K 19 by visual artist Zlatko Kopljar, set up in downtown Zagreb, is directed through its meaning and content towards the remembrance of Holocaust victims. The installation consists of five sculptures, which are made from the bricks originally used to build the walls of the concentration camp at Jasenovac and then re-used for the construction of post-war houses. These same bricks have now been used to create the K 19 sculptures, which have been placed on bases created from standardized Euro-pallets used in construction. Laid into horizontal courses, the bricks form vertical blocks with irregular upper surfaces, and, at the same time, place fragments of a fictitious whole in a semi-circular spatial ring of a monument-like character. The nature of the material and its description, therefore, act as signifiers for the installation K 19, while its interpretation acquired a defined field of signification, a language of context, or, simply put, a discourse. The non-material became a constituent part of the installation by being added through the symbolization inherent in its description and resulted in a “reality remade”, which sprang from the fragile foundations of an “indeterminate denotation and representation-as” with regard to the origin of its material (bricks from Jasenovac and Euro-pallets). The vulnerability of that which is represented draws its strength (growing or healing itself) from a reversible movement being performed by the meaning and content of this artwork which simultaneously travels from present time towards history and from history towards the present.The depiction of a memory of a concentration camp, in the symbolic context of the artwork under discussion, is a process related to a kind of documentation, but it also acts as a testimony achieved through narrative without the possibility of showing the expressed narrative itself. Starting with the observation that the installation K 19 documents a specific historical situation possessing an unrepresentable narrative, the aim of the article is to demonstrate that this does not betray the nature of the medium chosen for this artwork. The article’s theory-based argument is rooted in a number of different interpretative strategies which study the anchoring of cultural representations in artworks by considering them as ethical concepts which are inscribed in a space. Such an inscription in space, having found a newly-created habitat, generates geographical categories from the past which are laden with moral narratives as their points of origin. Through this, the connection between cognitive mapping and contemporary art functions as a link between artistic practices and moral geography based on the fact that certain people, things and practices belong in certain spaces, places and landscapes, and not in others. Moral geography, therefore, obliges us to understand and theorize interrelationships between geographical, social and cultural classes. In this sense, installation K 19 does indeed render a “re-use” of the past actual, and re-contextualizes heritage through the choice of its material (bricks from Jasenovac) and in doing so finds reason and meaning for archaeology in the cultural space of a post-war “prosaic age” when people (at least in this case) used things out of existential necessity and not out of the desire to render the near past symbolical. In that respect the installation K 19 uses the heritage of a collective memory of the event, to which it refers in order to create a new conceptual synonym, and through its mourning character acquires not only the past but the spirit of the new age too. In order to recognize the artist’s individual experience of objectifying mnemopoetic perspectivism (in other words, Kopljar’s mnemopoetic approach to the creation of installation K 19) through the reversible signifying process, in the collective experience of the conceptualization of heritage, one requires intersubjective representations. This is because art and its own mnemopoetic perspectivism is rooted in collective thought while memory restores the integrity to the “commonplace ability to think and remember”. Through this, thought and memory represent our rootedness in time which, unlike moral geographies, is confirmed through a communion with “mobile people” who do not need to cohabit with us in the same space nor be provided with the same ideological patterns that became entrenched as customs inside the narrow territorial and mental boundaries of sedentary cultures. In this sense, it is possible to answer the question about the encounter between subjective and collective memory in an artwork only in a remade reality of an interpretation, that is, in a “secondary discourse of commentary” which opens up a new context for the understanding of the old world. By encouraging the meeting between “the seen and the read” as the meeting between “the visible and the expressible”, the article points to the effects of fictionalization and theatricalization which are present in this installation. Without corrupting testimonial aspects of a (bygone) reality, they help it become manifest in communication with the world. The article’s conclusion congratulates the artist’s mnemopoetic strategies and highlights the encounter of the installation with the world, together with its fictitious elements (the reversible narrative of its content) and theatricalization, as an inscription of an ethical concept in space, and, by this, encourages the encounter between “the seen and the read”, and between “the visible and the expressible”, as if it were possible still.

Abstract:

Temporary or permanent, local or international, voluntary or forced, legal or illegal, registered or unregistered migrations of individuals, whole communities or individual groups are an important factor in constructing and modifying (modern) societies. The extent of international migrations is truly immense. At the time of the preparation of this publication more than 200 million people have been involved in migrations in a single year according to the United Nations. Furthermore, three times more wish to migrate, mostly from sub-Saharan Africa towards some of the most economically developed areas of the world according to the estimates by the Gallup Institute (Esipova, 2011). Some authors, although aware that it is not a new phenomenon, talk about the era of migration (Castles, Miller, 2009) or the globalization of migration (Friedman, 2004). The global dimensions of migration are definitely influenced also by the increasingly visible features of modern societies like constantly changing conditions, instability, fluidity, uncertainty etc. (Beck, 2009; Bauman, 2002).The extent, direction, type of migrations and their consequences are affected by many social and natural factors in the areas of emigration and immigration. In addition, researchers from many scientific disciplines who study migrations have raised a wide range of research questions (Boyle, 2009, 96), use a variety of methodological approaches and look for different interpretations in various spatial, temporal and contextual frameworks. The migrations are a complex, multi-layered, variable, contextual process that takes place at several levels. Because of this, research on migrations has become an increasingly interdisciplinary field, since the topics and problems are so complex that they cannot be grasped solely and exclusively from the perspective of a single discipline or theory. Therefore, we are witnessing a profusion of different “faces of migration”, which is reflected and at the same time also contributed to by this thematic issue of the journal Ars & Humanitas.While mobility or migration are not new phenomena, as people have moved and migrated throughout the history of mankind, only recently, in the last few decades, has theoretical and research focus on them intensified considerably. In the last two decades a number of research projects, university programs and courses, research institutes, scientific conferences, seminars, magazines, books and other publications, involving research, academia as well as politics and various civil society organizations have emerged. This shows the recent exceptional interest in the issue of migration, both in terms of knowledge of the processes involved, their mapping in the history of mankind, as well as the theoretical development of migration studies and daily management of this politically sensitive issue.Migration affects many entities on many different levels: the individuals, their families and entire communities at the local level in the emigrant societies as well as in the receiving societies. The migration is changing not only the lives of individuals but whole communities and societies, as well as social relations; it is also shifting the cultural patterns and bringing important social transformations (Castles 2010). This of course raises a number of questions, problems and issues ranging from human rights violations to literary achievements. Some of these are addressed by the authors in this thematic issue.The title “Many faces of migration”, connecting contributions in this special issue, is borrowed from the already mentioned Gallup Institute’s report on global migration (Esipova, 2011). The guiding principle in the selection of the contributions has been their diversity, reflected also in the list of disciplines represented by the authors: sociology, geography, ethnology and cultural anthropology, history, art history, modern Mediterranean studies, gender studies and media studies. Such an approach necessarily leads not only to a diverse, but at least seemingly also incompatible, perhaps even opposing views “on a given topic. However, we did not want to silence the voices of “other” disciplines, but within the reviewing procedures actually invited scientists from the fields represented by the contributors to this volume. The wealth of the selected contributions lies therefore not only in their coherence and complementarity, but also in the diversity of views, stories and interpretations.The paper of Zora Žbontar deals with the attitudes towards foreigners in ancient Greece, where the hospitality to strangers was considered so worthy a virtue that everyone was expected to “demonstrate hospitality and protection to any foreigner who has knocked on their door”. The contrast between the hospitality of ancient Greece and the modern emergence of xenophobia and ways of dealing with migration issues in economically developed countries is especially challenging. “In an open gesture of hospitality to strangers the ancient Greeks showed their civilization”.Although the aforementioned research by the United Nations and Gallup Institute support some traditional stereotypes of the main global flows of migrants, and the areas about which the potential migrants “dream”, Bojan Baskar stresses the coexistence of different migratory desires, migration flows and their interpretations. In his paper he specifically focuses on overcoming and relativising stereotypes as well as theories of immobile and non-enterprising (Alpine) mountain populations and migrations.The different strategies of the crossing borders adopted by migrant women are studied by Mirjana Morokvasic. She marks them as true social innovators, inventing different ways of transnational life resulting in a bottom-up contribution to the integrative processes across Europe. Some of their innovations go as far as to shift diverse real and symbolic boundaries of belonging to a nation, gender, profession.Elaine Burroughs and Zoë O’Reilly highlight the close relations between the otherwise well-established terminology used in statistics and science to label immigrants in Ireland and elsewhere in EU, and the negative representations of certain types of migrants in politics and the public. The discussion focusses particularly on asylum seekers and illegal immigrants who come from outside the EU. The use of language can quickly become a political means of exclusion, therefore the authors propose the development and use of more considerate and balanced migration terminology.Damir Josipovič proposes a change of the focal point for identifying and interpreting the well-studied migrations in the former Yugoslavia. The author suggests changing the dualistic view of these migrations to an integrated, holistic view. Instead of a simplified understanding of these migrations as either international or domestic, voluntary or forced, he proposes a concept of pseudo-voluntary migrations.Maja Korać-Sanderson's contribution highlights an interesting phenomenon in the shift in the traditional patterns of gender roles. The conclusions are derived from the study of the family life of Chinese traders in transitional Serbia. While many studies suggest that child care in recent decades in immigrant societies is generally performed by immigrants, her study reveals that in Serbia, the Chinese merchants entrust the care of their children mostly to local middle class women. The author finds this switch of roles in the “division of labour” in the child care favourable for both parties involved.Francesco Della Puppa focuses on a specific part of the mosaic of contemporary migrations in the Mediterranean: the Bangladeshi immigrant community in the highly industrialized North East of Italy. The results of his in-depth qualitative study reveal the factors that shape this segment of the Bangladeshi diaspora, the experiences of migrants and the effects of migration on their social and biographical trajectories.John A. Schembri and Maria Attard present a snippet of a more typical Mediterranean migration process - immigration to Malta. The authors highlight the reduction in migration between Malta and the United Kingdom, while there is an increase in immigration to Malta from the rest of Europe and sub-Saharan Africa. Amongst the various impacts of immigration to Malta the extraordinary concentration of immigrant populations is emphasized, since the population density of Malta far exceeds that of nearly all other European countries.Miha Kozorog studies the link between migration and constructing their places of their origin. On the basis of Ardener’s theory the author expresses “remoteness” of the emigratory Slavia Friulana in terms of topology, in relation to other places, rather than in topography. “Remoteness” is formed in relation to the “outside world”, to those who speak of “remote areas” from the privileged centres. The example of an artistic event, which organizers aim “to open a place like this to the outside world”, “to encourage the production of more cosmopolitan place”, shows only the temporary effect of such event on the reduction of the “remoteness”.Jani Kozina presents a study of the basic temporal and spatial characteristics of migration “of people in creative occupations” in Slovenia. The definition of this specific segment of the population and approach to study its migrations are principally based on the work of Richard Florida. The author observes that people with creative occupations in Slovenia are very immobile and in this respect quite similar to other professional groups in Slovenia, but also to the people in creative professions in the Southern and Eastern Europe, which are considered to be among the least mobile in Europe. Detailed analyses show that the people in creative occupations from the more developed regions generally migrate more intensely and are also more willing to relocate.Mojca Pajnik and Veronika Bajt study the experiences of migrant women with the access to the labour market in Slovenia. Existing laws and policies push the migrants into a position where, if they want to get to work, have to accept less demanding work. In doing so, the migrant women are targets of stereotyped reactions and practices of discrimination on the basis of sex, age, attributed ethnic and religious affiliation, or some other circ*mstances, particularly the fact of being migrants. At the same time the latter results in the absence of any protection from the state.Migration studies often assume that the target countries are “modern” and countries of origin “traditional”. Anıl Al- Rebholz argues that such a dichotomous conceptualization of modern and traditional further promotes stereotypical, essentialist and hom*ogenizing images of Muslim women in the “western world”. On the basis of biographical narratives of young Kurdish and Moroccan women as well as the relationships between mothers and daughters, the author illustrates a variety of strategies of empowerment of young women in the context of transnational migration.A specific face of migration is highlighted in the text of Svenka Savić, namely the face of artistic migration between Slovenia and Serbia after the Second World War. The author explains how more than thirty artists from Slovenia, with their pioneering work in three ensembles (opera, ballet and theatre), significantly contributed to the development of the performing arts in the Serbian National Theatre in Novi Sad.We believe that in the present thematic issue we have succeeded in capturing an important part of the modern European research dynamic in the field of migration. In addition to well-known scholars in this field several young authors at the beginning their research careers have been shortlisted for the publication. We are glad of their success as it bodes a vibrancy of this research area in the future. At the same time, we were pleased to receive responses to the invitation from representatives of so many disciplines, and that the number of papers received significantly exceeded the maximum volume of the journal. Recognising and understanding of the many faces of migration are important steps towards the comprehensive knowledge needed to successfully meet the challenges of migration issues today and even more so in the future. It is therefore of utmost importance that researchers find ways of transferring their academic knowledge into practice – to all levels of education, the media, the wider public and, of course, the decision makers in local, national and international institutions. The call also applies to all authors in this issue of the journal.

Abstract:

Temporary or permanent, local or international, voluntary or forced, legal or illegal, registered or unregistered migrations of individuals, whole communities or individual groups are an important factor in constructing and modifying (modern) societies. The extent of international migrations is truly immense. At the time of the preparation of this publication more than 200 million people have been involved in migrations in a single year according to the United Nations. Furthermore, three times more wish to migrate, mostly from sub-Saharan Africa towards some of the most economically developed areas of the world according to the estimates by the Gallup Institute (Esipova, 2011). Some authors, although aware that it is not a new phenomenon, talk about the era of migration (Castles, Miller, 2009) or the globalization of migration (Friedman, 2004). The global dimensions of migration are definitely influenced also by the increasingly visible features of modern societies like constantly changing conditions, instability, fluidity, uncertainty etc. (Beck, 2009; Bauman, 2002).The extent, direction, type of migrations and their consequences are affected by many social and natural factors in the areas of emigration and immigration. In addition, researchers from many scientific disciplines who study migrations have raised a wide range of research questions (Boyle, 2009, 96), use a variety of methodological approaches and look for different interpretations in various spatial, temporal and contextual frameworks. The migrations are a complex, multi-layered, variable, contextual process that takes place at several levels. Because of this, research on migrations has become an increasingly interdisciplinary field, since the topics and problems are so complex that they cannot be grasped solely and exclusively from the perspective of a single discipline or theory. Therefore, we are witnessing a profusion of different “faces of migration”, which is reflected and at the same time also contributed to by this thematic issue of the journal Ars & Humanitas.While mobility or migration are not new phenomena, as people have moved and migrated throughout the history of mankind, only recently, in the last few decades, has theoretical and research focus on them intensified considerably. In the last two decades a number of research projects, university programs and courses, research institutes, scientific conferences, seminars, magazines, books and other publications, involving research, academia as well as politics and various civil society organizations have emerged. This shows the recent exceptional interest in the issue of migration, both in terms of knowledge of the processes involved, their mapping in the history of mankind, as well as the theoretical development of migration studies and daily management of this politically sensitive issue.Migration affects many entities on many different levels: the individuals, their families and entire communities at the local level in the emigrant societies as well as in the receiving societies. The migration is changing not only the lives of individuals but whole communities and societies, as well as social relations; it is also shifting the cultural patterns and bringing important social transformations (Castles 2010). This of course raises a number of questions, problems and issues ranging from human rights violations to literary achievements. Some of these are addressed by the authors in this thematic issue.The title “Many faces of migration”, connecting contributions in this special issue, is borrowed from the already mentioned Gallup Institute’s report on global migration (Esipova, 2011). The guiding principle in the selection of the contributions has been their diversity, reflected also in the list of disciplines represented by the authors: sociology, geography, ethnology and cultural anthropology, history, art history, modern Mediterranean studies, gender studies and media studies. Such an approach necessarily leads not only to a diverse, but at least seemingly also incompatible, perhaps even opposing views “on a given topic. However, we did not want to silence the voices of “other” disciplines, but within the reviewing procedures actually invited scientists from the fields represented by the contributors to this volume. The wealth of the selected contributions lies therefore not only in their coherence and complementarity, but also in the diversity of views, stories and interpretations.The paper of Zora Žbontar deals with the attitudes towards foreigners in ancient Greece, where the hospitality to strangers was considered so worthy a virtue that everyone was expected to “demonstrate hospitality and protection to any foreigner who has knocked on their door”. The contrast between the hospitality of ancient Greece and the modern emergence of xenophobia and ways of dealing with migration issues in economically developed countries is especially challenging. “In an open gesture of hospitality to strangers the ancient Greeks showed their civilization”.Although the aforementioned research by the United Nations and Gallup Institute support some traditional stereotypes of the main global flows of migrants, and the areas about which the potential migrants “dream”, Bojan Baskar stresses the coexistence of different migratory desires, migration flows and their interpretations. In his paper he specifically focuses on overcoming and relativising stereotypes as well as theories of immobile and non-enterprising (Alpine) mountain populations and migrations.The different strategies of the crossing borders adopted by migrant women are studied by Mirjana Morokvasic. She marks them as true social innovators, inventing different ways of transnational life resulting in a bottom-up contribution to the integrative processes across Europe. Some of their innovations go as far as to shift diverse real and symbolic boundaries of belonging to a nation, gender, profession.Elaine Burroughs and Zoë O’Reilly highlight the close relations between the otherwise well-established terminology used in statistics and science to label immigrants in Ireland and elsewhere in EU, and the negative representations of certain types of migrants in politics and the public. The discussion focusses particularly on asylum seekers and illegal immigrants who come from outside the EU. The use of language can quickly become a political means of exclusion, therefore the authors propose the development and use of more considerate and balanced migration terminology.Damir Josipovič proposes a change of the focal point for identifying and interpreting the well-studied migrations in the former Yugoslavia. The author suggests changing the dualistic view of these migrations to an integrated, holistic view. Instead of a simplified understanding of these migrations as either international or domestic, voluntary or forced, he proposes a concept of pseudo-voluntary migrations.Maja Korać-Sanderson's contribution highlights an interesting phenomenon in the shift in the traditional patterns of gender roles. The conclusions are derived from the study of the family life of Chinese traders in transitional Serbia. While many studies suggest that child care in recent decades in immigrant societies is generally performed by immigrants, her study reveals that in Serbia, the Chinese merchants entrust the care of their children mostly to local middle class women. The author finds this switch of roles in the “division of labour” in the child care favourable for both parties involved.Francesco Della Puppa focuses on a specific part of the mosaic of contemporary migrations in the Mediterranean: the Bangladeshi immigrant community in the highly industrialized North East of Italy. The results of his in-depth qualitative study reveal the factors that shape this segment of the Bangladeshi diaspora, the experiences of migrants and the effects of migration on their social and biographical trajectories.John A. Schembri and Maria Attard present a snippet of a more typical Mediterranean migration process - immigration to Malta. The authors highlight the reduction in migration between Malta and the United Kingdom, while there is an increase in immigration to Malta from the rest of Europe and sub-Saharan Africa. Amongst the various impacts of immigration to Malta the extraordinary concentration of immigrant populations is emphasized, since the population density of Malta far exceeds that of nearly all other European countries.Miha Kozorog studies the link between migration and constructing their places of their origin. On the basis of Ardener’s theory the author expresses “remoteness” of the emigratory Slavia Friulana in terms of topology, in relation to other places, rather than in topography. “Remoteness” is formed in relation to the “outside world”, to those who speak of “remote areas” from the privileged centres. The example of an artistic event, which organizers aim “to open a place like this to the outside world”, “to encourage the production of more cosmopolitan place”, shows only the temporary effect of such event on the reduction of the “remoteness”.Jani Kozina presents a study of the basic temporal and spatial characteristics of migration “of people in creative occupations” in Slovenia. The definition of this specific segment of the population and approach to study its migrations are principally based on the work of Richard Florida. The author observes that people with creative occupations in Slovenia are very immobile and in this respect quite similar to other professional groups in Slovenia, but also to the people in creative professions in the Southern and Eastern Europe, which are considered to be among the least mobile in Europe. Detailed analyses show that the people in creative occupations from the more developed regions generally migrate more intensely and are also more willing to relocate.Mojca Pajnik and Veronika Bajt study the experiences of migrant women with the access to the labour market in Slovenia. Existing laws and policies push the migrants into a position where, if they want to get to work, have to accept less demanding work. In doing so, the migrant women are targets of stereotyped reactions and practices of discrimination on the basis of sex, age, attributed ethnic and religious affiliation, or some other circ*mstances, particularly the fact of being migrants. At the same time the latter results in the absence of any protection from the state.Migration studies often assume that the target countries are “modern” and countries of origin “traditional”. Anıl Al- Rebholz argues that such a dichotomous conceptualization of modern and traditional further promotes stereotypical, essentialist and hom*ogenizing images of Muslim women in the “western world”. On the basis of biographical narratives of young Kurdish and Moroccan women as well as the relationships between mothers and daughters, the author illustrates a variety of strategies of empowerment of young women in the context of transnational migration.A specific face of migration is highlighted in the text of Svenka Savić, namely the face of artistic migration between Slovenia and Serbia after the Second World War. The author explains how more than thirty artists from Slovenia, with their pioneering work in three ensembles (opera, ballet and theatre), significantly contributed to the development of the performing arts in the Serbian National Theatre in Novi Sad.We believe that in the present thematic issue we have succeeded in capturing an important part of the modern European research dynamic in the field of migration. In addition to well-known scholars in this field several young authors at the beginning their research careers have been shortlisted for the publication. We are glad of their success as it bodes a vibrancy of this research area in the future. At the same time, we were pleased to receive responses to the invitation from representatives of so many disciplines, and that the number of papers received significantly exceeded the maximum volume of the journal. Recognising and understanding of the many faces of migration are important steps towards the comprehensive knowledge needed to successfully meet the challenges of migration issues today and even more so in the future. It is therefore of utmost importance that researchers find ways of transferring their academic knowledge into practice – to all levels of education, the media, the wider public and, of course, the decision makers in local, national and international institutions. The call also applies to all authors in this issue of the journal.

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The Routledge Handbook of language and culture represents a comprehensive study on the inextricable relationship between language and culture. It is structured into seven parts and 33 chapters. Part 1, Overview and historical background, by Farzad Sharifian, starts with an outline of the book and a synopsis of research on language and culture. The second chapter, John Leavitt’s Linguistic relativity: precursors and transformations discusses further the historical development of the concept of linguistic relativity, identifying different schools’ of thought views on the relation between language and culture. He also tries to demystify some misrepresentations held towards Boas, Sapir, and Whorf’ theories (pp. 24-26). Chapter 3, Ethnosyntax, by Anna Gladkova provides an overview of research on ethnosyntax, starting from the theoretical basis laid by Sapir and Whorf and investigates the differences between a narrow sense of ethnosyntax, which focuses on cultural meanings of various grammatical structures and a broader sense, which emphasises the pragmatic and cultural norms’ impact on the choice of grammatical structures. John Leavitt presents in the fourth chapter, titled Ethnosemantics, a historical account of research on meaning across cultures, introducing three traditions, i.e. ‘classical’ ethnosemantics (also referred to as ethnoscience or cognitive anthropology), Boasian cultural semantics (linguistically inspired anthropology) and Neohumboldtian comparative semantics (word-field theory, or content-oriented Linguistics). In Chapter 5, Goddard underlines the fact that ethnopragmatics investigates emic (or culture-internal) approaches to the use of different speech practices across various world languages, which accounts for the fact that there exists a connection between the cultural values or norms and the speech practices peculiar to a speech community. One of the key objectives of ethnopragmatics is to investigate ‘cultural key words’, i.e. words that encapsulate culturally construed concepts. The concept of ‘linguaculture’ (or languaculture) is tackled in Risager’s Chapter 6, Linguaculture: the language–culture nexus in transnational perspective. The author makes reference to American scholars that first introduced this notion, Paul Friedrich, who looks at language and culture as a single domain in which verbal aspects of culture are mingled with semantic meanings, and Michael Agar, for whom culture resides in language while language is loaded with culture. Risager himself brought forth a new global and transnational perspective on the concept of linguaculture, i.e. the use of language (linguistic practice) is seen as flows in people’s social networks and speech communities. These flows enhance as people migrate or learn new languages, in permanent dynamics. Lidia Tanaka’s Chapter 7, Language, gender, and culture deals with research on language, gender, and culture. According to her, the language-gender relationship has been studied by researchers from various fields, including psychology, linguistics, and anthropology, who mainly consider gender as a construct that preserves inequalities in society, with the help of language, too. Tanaka lists diachronically different approaches to language and gender, focusing on three specific ones: gender stereotyped linguistic resources, semantically, pragmatically or lexically designated language features (including register) and gender-based spoken discourse strategies (talking-time imbalances or interruptions). In Chapter 8, Language, culture, and context, Istvan Kecskes delves into the relationship between language, culture, and context from a socio-cognitive perspective. The author considers culture to be a set of shared knowledge structures that encapsulate the values, norms, and customs that the members of a society have in common. According to him, both language and context are rooted in culture and carriers of it, though reflecting culture in a different way. Language encodes past experience with different contexts, whereas context reflects present experience. The author also provides relevant examples of formulaic language that demonstrate the functioning of both types of context, within the larger interplay between language, culture, and context. Sara Miller’s Chapter 9, Language, culture, and politeness reviews traditional approaches to politeness research, with particular attention given to ‘discursive approach’ to politeness. Much along the lines of the previous chapter, Miller stresses the role of context in judgements of (im)polite language, maintaining that individuals represent active agents who challenge and negotiate cultural as well as linguistic norms in actual communicative contexts. Chapter 10, Language, culture, and interaction, by Peter Eglin focuses on language, culture and interaction from the perspective of the correspondence theory of meaning. According to him, abstracting language and culture from their current uses, as if they were not interdependent would not lead to an understanding of words’ true meaning. David Kronenfeld introduces in Chapter 11, Culture and kinship language, a review of research on culture and kinship language, starting with linguistic anthropology. He explains two formal analytic definitional systems of kinship terms: the semantic (distinctions between kin categories, i.e. father vs mother) and pragmatic (interrelations between referents of kin terms, i.e. ‘nephew’ = ‘child of a sibling’). Chapter 12, Cultural semiotics, by Peeter Torop deals with the field of ‘semiotics of culture’, which may refer either to methodological instrument, to a whole array of methods or to a sub-discipline of general semiotics. In this last respect, it investigates cultures as a form of human symbolic activity, as well as a system of cultural languages (i.e. sign systems). Language, as “the preserver of the culture’s collective experience and the reflector of its creativity” represents an essential component of cultural semiotics, being a major sign system. Nigel Armstrong, in Chapter 13, Culture and translation, tackles the interrelation between language, culture, and translation, with an emphasis on the complexities entailed by translation of culturally laden aspects. In his opinion, culture has a double-sided dimension: the anthropological sense (referring to practices and traditions which characterise a community) and a narrower sense, related to artistic endeavours. However, both sides of culture permeate language at all levels. Chapter 14, Language, culture, and identity, by Sandra Schecter tackles several approaches to research on language, culture, and identity: social anthropological (the limits at play in the social construction of differences between various groups of people), sociocultural (the interplay between an individual’s various identities, which can be both externally and internally construed, in sociocultural contexts), participatory-relational (the manner in which individuals create their social–linguistic identities). Patrick McConvell, in Chapter 15, Language and culture history: the contribution of linguistic prehistory reviews research in this field where historical linguistic evidence is exploited in the reconstruction and understanding of prehistoric cultures. He makes an account of research in linguistic prehistory, with a focus on proto- and early Indo-European cultures, on several North American language families, on Africa, Australian, and Austronesian Aboriginal languages. McConvell also underlines the importance of interdisciplinary research in this area, which greatly benefits from studies in other disciplines, such as archaeology, palaeobiology, or biological genetics. Part four starts with Ning Yu’s Chapter 16, Embodiment, culture, and language, which gives an account of theory and research on the interplay between language, culture, and body, as seen from the standpoint of Cultural Linguistics. Yu presents a survey of embodiment (in embodied cognition research) from a multidisciplinary perspective, starting with the rather universalistic Conceptual Metaphor Theory. On the other hand, Cultural Linguistics has concentrated on the role played by culture in shaping embodied language, as various cultures conceptualise body and bodily experience in different ways. Chapter 17, Culture and language processing, by Crystal Robinson and Jeanette Altarriba deals with research in the field of how culture influence language processing, in particular in the case of bilingualism and emotion, alongside language and memory. Clearly, the linguistic and cultural character of each individual’s background has to be considered as a variable in research on cognition and cognitive processing. Frank Polzenhagen and Xiaoyan Xia, in Chapter 18, Language, culture, and prototypicality bring forth a survey of prototypicality across different disciplines, including cognitive linguistics and cognitive psychology. According to them, linguistic prototypes play a critical part in social (re-)cognition, as they are socially diagnostic and function as linguistic identity markers. Moreover, individuals may develop ‘culturally blended concepts’ as a result of exposure to several systems of conceptual categorisation, especially in the case of L2 learning (language-contact or culture-contact situations). In Chapter 19, Colour language, thought, and culture, Don Dedrick investigates the issue of the colour words in different languages and how these influence cognition, a question that has been addressed by researchers from various disciplines, such as anthropology, linguistics, cognitive psychology, or neuroscience. He cannot but observe the constant debate in this respect, and he argues that it is indeed difficult to reach consensus, as colour language occasionally reveals effects of language on thought and, at other times, it is impervious to such effects. Chapter 20, Language, culture, and spatial cognition, by Penelope Brown concentrates on conceptualisations of space, providing a framework for thinking about and referring to objects and events, along with more abstract notions such as time, number, or kinship. She lists three frames of reference used by languages in order to refer to spatial relations, i.e. a) an ‘absolute’ coordinate system, like north, south, east, west; b) a ‘relative’ coordinate system envisaged from the body’s standpoint; and c) an intrinsic, object-centred coordinate system. Chris Sinha and Enrique Bernárdez focus on, in Chapter 21, Space, time, and space–time: metaphors, maps, and fusions, research on linguistic and cultural concepts of time and space, starting with the seminal Conceptual Metaphor Theory (CMT), which they denounce for failing to situate space–time mapping within the broader patterns of culture and world perspective. Sinha and Bernárdez further argue that although it is possible in all cultures for individuals to experience and discuss about events in terms of their duration and succession, the specific words and concepts they use to refer to temporal landmarks temporal and duration are most of the time language and culture specific. Chapter 22, Culture and language development, by Laura Sterponi and Paul Lai provides an account of research on the interplay between culture and language acquisition. They refer to two widely accepted perspectives in this respect: a developmental mechanism inherent in human beings and a set of particular social contexts in which children are ‘initiated’ into the cultural meaning systems. Both perspectives define culture as “both related to the psychological make-up of the individual and to the socio-historical contexts in which s/he is born and develops”. Anna Wierzbicka presents, in Chapter 23, Language and cultural scripts discusses representations of cultural norms which are encoded in language. She contends that the system of meaning interpretation developed by herself and her colleagues, i.e. Natural Semantic Metalanguage (NSM), may easily be used to capture and convey cultural scripts. Through NSM cross-cultural experiences can be captured in a thorough manner by using a reduced number of conceptual primes which seem to exist in all languages. Chapter 24, Culture and emotional language, by Jean-Marc Dewaele brings forth the issue of the relationship between language, culture, and emotion, which has been researched by cultural and cognitive psychologists and applied linguists alike, although with some differences in focus. He considers that within this context, it is important to see differences between emotion contexts in bilinguals, since these may lead to different perceptions of the self. He infers that generally, culture revolves around the experience and communication of emotions, conveyed through linguistic expression. The fifth part starts with Chapter 25, Language and culture in sociolinguistics, by Meredith Marra, who underlines that culture is a central concept in Interactional Sociolinguistics, where language is considered as social interaction. In linguistic interaction, culture, and especially cultural differences are deemed as a cause of potential miscommunication. Mara also remarks that the paradigm change in sociolinguistics, from Interactional Sociolinguistics to social constructionism reshaped ‘culture’ into a more dynamic as well as less rigid concept. Claudia Strauss’ Chapter 26, Language and culture in cognitive anthropology deals with the relationship between human society and human thought/thinking. The author contends that cognitive anthropologists may be subdivided into two groups, i.e. ones that are concerned with the process of thinking (cognition-in-practice scholars), and the others focusing on the product of thinking or thoughts (concerned with shared cultural understandings). She goes on to explore how different approaches to cognitive anthropology have counted on units of language, i.e. lexical items and their meanings, along with larger chunks of discourse, as information, which may represent learned cultural schemata. Part VI starts with Chapter 27, Language and culture in second language learning, by Claire Kramsch, in which she makes a survey of the definition of ‘culture’ in foreign language learning and its evolution from a component of literature and the arts to a more comprehensive purport, that of culturally appropriate use of language, along with an appropriate use of sociopragmatic and pragmalinguistic norms. According to her, in the postmodern era, communication is not only mere transmission of information, it represents construal and positioning of the self and of self-identity. Chapter 28, Writing across cultures: ‘culture’ in second language writing studies, by Dwight Atkinson focuses on the usefulness of culture in second-language writing (SLW). He reviews several approaches to the issue: contrastive rhetoric (dealing with the impact of first-language patterns of text organisation on writers in a second language), or even alternate notions, like‘ cosmopolitanism’, ‘critical multiculturalism’, and hybridity, as of late native culture is becoming irrelevant or at best far less significant. Ian Malcolm tackles, in Chapter 29, Language and culture in second dialect learning, the issue of ‘standard’ Englishes (e.g., Standard American English, Standard Australian English) versus minority ‘non-standard’ speakers of English. He deplores the fact that in US specialist literature, speaking the ‘non-standard’ variety of English was associated with cognitive, cultural, and linguistic insufficiency. He further refers to other specialists who have demonstrated that ‘non-standard’ varieties can be just as systematic and highly structured as the standard variety. Chapter 30, Language and culture in intercultural communication, by Hans-Georg Wolf gives an account of research in intercultural education, focusing on several paradigms, i.e. the dominant one, investigating successful functioning in intercultural encounters, the minor one, exploring intercultural understanding and the ‘deconstructionist, and or postmodernist’. He further examines different interpretations of the concepts associated with intercultural communication, including the functionalist school, the intercultural understanding approach and a third one, the most removed from culture, focusing on socio-political inequalities, fluidity, situationality, and negotiability. Andy Kirkpatrick’s Chapter 31, World Englishes and local cultures gives a synopsis of research paradigm from applied linguistics which investigates the development of Englishes around the world, through processes like indigenisation or nativisation of the language. Kirkpatrick discusses the ways in which new Englishes accommodate the culture of the very speech community which develops them, e.g. adopting lexical items to express to express culture-specific concepts. Speakers of new varieties could use pragmatic norms rooted in cultural values and norms of the specific new speech community which have not previously been associated with English. Moreover, they can use these new Englishes to write local literatures, often exploiting culturally preferred rhetorical norms. Part seven starts with Chapter 32, Cultural Linguistics, by Farzad Sharifian gives an account of the recent multidisciplinary research field of Cultural Linguistics, which explores the relationship between language and cultural cognition, particularly in the case of cultural conceptualisations. Sharifian also brings forth illustrations of how cultural conceptualisations may be linguistically encoded. The last chapter, A future agenda for research on language and culture, by Roslyn Frank provides an appraisal of Cultural Linguistics as a prospective path for research in the field of language and culture. She states that ‘Cultural Linguistics could potentially create a paradigm that “successfully melds together complementary approaches, e.g., viewing language as ‘a complex adaptive system’ and bringing to bear upon it concepts drawn from cognitive science such as ‘distributed cognition’ and ‘multi-agent dynamic systems theory’.” She further asserts that Cultural Linguistics has the potential to function as “a bridge that brings together researchers from a variety of fields, allowing them to focus on problems of mutual concern from a new perspective” and most likely unveil new issues (as well as solutions) which have not been evident so far. In conclusion, the Handbook will most certainly serve as clear and coherent guidelines for scholarly thinking and further research on language and culture, and also open up new investigative vistas in each of the areas tackled.

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AbstractDifferent visual attributes effectively guide attention to specific items in visual working memory (VWM), ensuring that particularly important memory contents are readily available. Predictable temporal structures contribute to this efficient use of VWM: items are prospectively prioritized when they are expected to be needed. Occasionally, however, visual events only gain relevance through their timing after they have passed. We investigated retrospective attentional orienting based on temporal position by directly comparing it with orienting to spatial locations, which is typically considered the most powerful selection mechanism. In a colour-change-detection task, in which items appeared sequentially at different locations, symbolic number cues validly indicated the temporal or spatial location of the upcoming probe item either before encoding (precues; Experiment 1) or during maintenance (retrocues; Experiments 1–3). Temporal and spatial cues were physically identical and only differed in their mapping onto either temporal or spatial positions. Predictive cues yielded cueing benefits (i.e., higher accuracy and shorter reaction times) as compared with neutral cues, with larger benefits for precues than for retrocues. Importantly, spatial and temporal cueing benefits did not differ. Equivalent retrocueing benefits were also observed across different cue-probe intervals and irrespective of whether spatial or temporal position was used as retrieval cue, indicating that items were directly bound to temporal position and not prioritized via a space-based mechanism. These findings show that spatial and temporal properties can be used equally well to flexibly prioritise representations held in VWM and they highlight the functional similarities of space and time in VWM.

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A pesquisa corresponde à investigação sobre a representação simbólica do espaço festivo do São João de Maracanaú no período do ciclo junino na Região Metropolitana de Fortaleza (RMF-CE). As festas juninas perderam o formato de festas interioranas e adquiriram a forma de festivais e a condição de “espetáculos urbanos”, agregando, ao espaço festivo, novos espaços e funcionalidades visando à atração e à permanência do público. A pesquisa tem como objetivo produzir o mapeamento local do São João de Maracanaú-CE, fazendo uma leitura de como se dispõem os cenários e se dão as dinâmicas espaciais no período festivo. A pesquisa apresenta como aporte metodológico uma abordagem qualitativa e a realização de entrevistas semiestruturadas. A pesquisa empírica foi realizada no mês de julho de 2011 em Maracanaú, RMF-CE. Abstract A LOOK AT THE JUNE PARTIES AND ITS NEW SCENARIOS: A CASE STUDY OF SAINT JOHN´S PARTY AT MARACANAU - METROPOLITAN REGION OF FORTALEZA (CEARÁ) This research is the result of an investigation into the symbolic representation of St. John´s festive space of Maracanau during the june cycle parties in Fortaleza´s Metropolitan Region. Those events have lost their “country party” characteristics and acquired festival formats and “urban entertainment” conditions, adding to festive space new options of scenarios and features focused on the attraction and retention of the public. This research aims to produce the mapping of St. John´s of Maracanaú party, showing how scenarios are disposed and describing the spatial dynamics observed during the festive period. This research presents as methodological contributions, qualitative approaches and semi-structured interviews. The empirical research was conducted on July, 2011, at Maracanau, a city that belongs to Fortaleza´s Metropolitan Region.

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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. —Marshall McLuhan. What is visible and tangible in things represents our possible action upon them. —Henri Bergson. Introduction: Subjective Maps as ‘Contact Zones’ Maps feature heavily in a variety of media; they appear in textbooks, on television, in print, and on the screens of our handheld devices. The production of cartographic texts is a process that is imbued with power relations and bound up with the production and reproduction of social life (Pinder 405). Mapping involves choices as to what information is and is not included. In their organisation, categorisation, modeling, and representation maps show and they hide. Thus “the idea that a small number of maps or even a single (and singular) map might be sufficient can only apply in a spatialised area of study whose own self-affirmation depends on isolation from its context” (Lefebvre 85–86). These isolations determine the way we interpret the physical, biological, and social worlds. The map can be thought of as a schematic for political systems within a confined set of spatial relations, or as a container for political discourse. Mapping contributes equally to the construction of experiential realities as to the representation of physical space, which also contains the potential to incorporate representations of temporality and rhythm to spatial schemata. Thus maps construct realities as much as they represent them and coproduce space as much as the political identities of people who inhabit them. Maps are active texts and have the ability to promote social change (Pickles 146). It is no wonder, then, that artists, theorists and activists alike readily engage in the conflicted praxis of mapping. This critical engagement “becomes a method to track the past, embody memories, explain the unexplainable” and manifest the latent (Ibarra 66). In this paper I present a short case study of Bangalore: Subjective Cartographies a new media art project that aims to model a citizen driven effort to participate in a critical form of cartography, which challenges dominant representations of the city-space. I present a critical textual analysis of the maps produced in the workshops, the artist statements relating to these works used in the exhibition setting, and statements made by the participants on the project’s blog. This “praxis-logical” approach allows for a focus on the project as a space of aggregation and the communicative processes set in motion within them. In analysing such projects we could (and should) be asking questions about the functions served by the experimental concepts under study—who has put it forward? Who is utilising it and under what circ*mstances? Where and how has it come into being? How does discourse circulate within it? How do these spaces as sites of emergent forms of resistance within global capitalism challenge traditional social movements? How do they create self-reflexive systems?—as opposed to focusing on ontological and technical aspects of digital mapping (Renzi 73). In de-emphasising the technology of digital cartography and honing in on social relations embedded within the text(s), this study attempts to complement other studies on digital mapping (see Strom) by presenting a case from the field of politically oriented tactical media. Bangalore: Subjective Cartographies has been selected for analysis, in this exploration of media as “zone.” It goes some way to incorporating subjective narratives into spatial texts. This is a three-step process where participants tapped into spatial subjectivities by data collection or environmental sensing led by personal reflection or ethnographic enquiry, documenting and geo-tagging their findings in the map. Finally they engaged an imaginative or ludic process of synthesising their data in ways not inherent within the traditional conventions of cartography, such as the use of sound and distortion to explicate the intensity of invisible phenomena at various coordinates in the city-space. In what follows I address the “zone” theme by suggesting that if we apply McLuhan’s notion of media as environment together with Henri Bergson’s assertion that visibility and tangibility constitutes the potential for action to digital maps, projects such as Bangalore: Subjective Cartographies constitute a “contact zone.” A type of zone where groups come together at the local level and flows of discourse about art, information communication, media, technology, and environment intersect with local histories and cultures within the cartographic text. A “contact zone,” then, is a site where latent subjectivities are manifested and made potentially politically potent. “Contact zones,” however, need not be spaces for the aggrieved or excluded (Renzi 82), as they may well foster the ongoing cumulative politics of the mundane capable of developing into liminal spaces where dominant orders may be perforated. A “contact zone” is also not limitless and it must be made clear that the breaking of cartographic convention, as is the case with the project under study here, need not be viewed as resistances per se. It could equally represent thresholds for public versus private life, the city-as-text and the city-as-social space, or the zone where representations of space and representational spaces interface (Lefebvre 233), and culture flows between the mediated and ideated (Appadurai 33–36). I argue that a project like Bangalore: Subjective Cartographies demonstrates that maps as urban text form said “contact zones,” where not only are media forms such as image, text, sound, and video are juxtaposed in a singular spatial schematic, but narratives of individual and collective subjectivities (which challenge dominant orders of space and time, and city-rhythm) are contested. Such a “contact zone” in turn may not only act as a resource for citizens in the struggle of urban design reform and a democratisation of the facilities it produces, but may also serve as a heuristic device for researchers of new media spatiotemporalities and their social implications. Critical Cartography and Media Tactility Before presenting this brief illustrative study something needs to be said of the context from which Bangalore: Subjective Cartographies has arisen. Although a number of Web 2.0 applications have come into existence since the introduction of Google Maps and map application program interfaces, which generate a great deal of geo-tagged user generated content aimed at reconceptualising the mapped city-space (see historypin for example), few have exhibited great significance for researchers of media and communications from the perspective of building critical theories relating to political potential in mediated spaces. The expression of power through mapping can be understood from two perspectives. The first—attributed largely to the Frankfurt School—seeks to uncover the potential of a society that is repressed by capitalist co-opting of the cultural realm. This perspective sees maps as a potential challenge to, and means of providing emancipation from, existing power structures. The second, less concerned with dispelling false ideologies, deals with the politics of epistemology (Crampton and Krygier 14). According to Foucault, power was not applied from the top down but manifested laterally in a highly diffused manner (Foucault 117; Crampton and Krygier 14). Foucault’s privileging of the spatial and epistemological aspects of power and resistance complements the Frankfurt School’s resistance to oppression in the local. Together the two perspectives orient power relative to spatial and temporal subjectivities, and thus fit congruently into cartographic conventions. In order to make sense of these practices the post-oppositional character of tactical media maps should be located within an economy of power relations where resistance is never outside of the field of forces but rather is its indispensable element (Renzi 72). Such exercises in critical cartography are strongly informed by the critical politico-aesthetic praxis of political/art collective The Situationist International, whose maps of Paris were inherently political. The Situationist International incorporated appropriated texts into, and manipulated, existing maps to explicate city-rhythms and intensities to construct imaginative and alternate representations of the city. Bangalore: Subjective Cartographies adopts a similar approach. The artists’ statement reads: We build our subjective maps by combining different methods: photography, film, and sound recording; […] to explore the visible and invisible […] city; […] we adopt psycho-geographical approaches in exploring territory, defined as the study of the precise effects of the geographical environment, consciously developed or not, acting directly on the emotional behaviour of individuals. The project proposals put forth by workshop participants also draw heavily from the Situationists’s A New Theatre of Operations for Culture. A number of Situationist theories and practices feature in the rationale for the maps created in the Bangalore Subjective Cartographies workshop. For example, the Situationists took as their base a general notion of experimental behaviour and permanent play where rationality was approached on the basis of whether or not something interesting could be created out of it (Wark 12). The dérive is the rapid passage through various ambiences with a playful-constructive awareness of the psychographic contours of a specific section of space-time (Debord). The dérive can be thought of as an exploration of an environment without preconceptions about the contours of its geography, but rather a focus on the reality of inhabiting a place. Détournement involves the re-use of elements from recognised media to create a new work with meaning often opposed to the original. Psycho-geography is taken to be the subjective ambiences of particular spaces and times. The principles of détournement and psycho-geography imply a unitary urbanism, which hints at the potential of achieving in environments what may be achieved in media with détournement. Bangalore: Subjective Cartographies carries Situationist praxis forward by attempting to exploit certain properties of information digitalisation to formulate textual representations of unitary urbanism. Bangalore: Subjective Cartographies is demonstrative of a certain media tactility that exists more generally across digital-networked media ecologies and channels this to political ends. This tactility of media is best understood through textual properties awarded by the process and logic of digitalisation described in Lev Manovich’s Language of New Media. These properties are: numerical representation in the form of binary code, which allows for the reification of spatial data in a uniform format that can be stored and retrieved in-silico as opposed to in-situ; manipulation of this code by the use of algorithms, which renders the scales and lines of maps open to alteration; modularity that enables incorporation of other textual objects into the map whilst maintaining each incorporated item’s individual identity; the removal to some degree of human interaction in terms of the translation of environmental data into cartographic form (whilst other properties listed here enable human interaction with the cartographic text), and the nature of digital code allows for changes to accumulate incrementally creating infinite potential for refinements (Manovich 49–63). The Subjective Mapping of Bangalore Bangalore is an interesting site for such a project given the recent and rapid evolution of its media infrastructure. As a “media city,” the first television sets appeared in Bangalore at some point in the early 1980s. The first Internet Service Provider (ISP), which served corporate clients only, commenced operating a decade later and then offered dial-up services to domestic clients in the mid-1990s. At present, however, Bangalore has the largest number of broadband Internet connections in India. With the increasing convergence of computing and telecommunications with traditional forms of media such as film and photography, Bangalore demonstrates well what Scott McQuire terms a media-architecture complex, the core infrastructure for “contact zones” (vii). Bangalore: Subjective Cartographies was a workshop initiated by French artists Benjamin Cadon and Ewen Cardonnet. It was conducted with a number of students at the Srishti School of Art, Design and Technology in November and December 2009. Using Metamap.fr (an online cartographic tool that makes it possible to add multimedia content such as texts, video, photos, sounds, links, location points, and paths to digital maps) students were asked to, in groups of two or three, collect and consult data on ‘felt’ life in Bangalore using an ethnographic, transverse geographic, thematic, or temporal approach. The objective of the project was to model a citizen driven effort to subvert dominant cartographic representations of the city. In doing so, the project and this paper posits that there is potential for such methods to be adopted to form new literacies of cartographic media and to render the cartographic imaginary politically potent. The participants’ brief outlined two themes. The first was the visible and symbolic city where participants were asked to investigate the influence of the urban environment on the behaviours and sensations of its inhabitants, and to research and collect signifiers of traditional and modern worlds. The invisible city brief asked participants to consider the latent environment and link it to human behaviour—in this case electromagnetic radiation linked to the cities telecommunications and media infrastructure was to be specifically investigated. The Visible and Symbolic City During British rule many Indian cities functioned as dual entities where flow of people and commodities circulated between localised enclaves and the centralised British-built areas. Mirroring this was the dual mode of administration where power was shared between elected Indian legislators and appointed British officials (Hoselitz 432–33). Reflecting on this diarchy leads naturally to questions about the politics of civic services such as the water supply, modes of public communication and instruction, and the nature of the city’s administration, distribution, and manufacturing functions. Workshop participants approached these issues in a variety of ways. In the subjective maps entitled Microbial Streets and Water Use and Reuse, food and water sources of street vendors are traced with the aim to map water supply sources relative to the movements of street vendors operating in the city. Images of the microorganisms are captured using hacked webcams as makeshift microscopes. The data was then converted to audio using Pure Data—a real-time graphical programming environment for the processing audio, video and graphical data. The intention of Microbial Streets is to demonstrate how mapping technologies could be used to investigate the flows of food and water from source to consumer, and uncover some of the latencies involved in things consumed unhesitatingly everyday. Typographical Lens surveys Russell Market, an older part of the city through an exploration of the aesthetic and informational transformation of the city’s shop and street signage. In Ethni City, Avenue Road is mapped from the perspective of local goldsmiths who inhabit the area. Both these maps attempt to study the convergence of the city’s dual function and how the relationship between merchants and their customers has changed during the transition from localised enclaves, catering to the sale of particular types of goods, to the development of shopping precincts, where a variety of goods and services can be sought. Two of the project’s maps take a spatiotemporal-archivist approach to the city. Bangalore 8mm 1940s uses archival Super 8 footage and places digitised copies on the map at the corresponding locations of where they were originally filmed. The film sequences, when combined with satellite or street-view images, allow for the juxtaposition of present day visions of the city with those of the 1940s pre-partition era. Chronicles of Collection focuses on the relationship between people and their possessions from the point of view of the object and its pathways through the city in space and time. Collectors were chosen for this map as the value they placed on the object goes beyond the functional and the monetary, which allowed the resultant maps to access and express spatially the layers of meaning a particular object may take on in differing contexts of place and time in the city-space. The Invisible City In the expression of power through city-spaces, and by extension city-texts, certain circuits and flows are ossified and others rendered latent. Raymond Williams in Politics and Letters writes: however dominant a social system may be, the very meaning of its domination involves a limitation or selection of the activities it covers, so that by definition it cannot exhaust all social experience, which therefore always potentially contains space for alternative acts and alternative intentions which are not yet articulated as a social institution or even project. (252) The artists’ statement puts forward this possible response, an exploration of the latent aesthetics of the city-space: In this sense then, each device that enriches our perception for possible action on the real is worthy of attention. Even if it means the use of subjective methods, that may not be considered ‘evidence’. However, we must admit that any subjective investigation, when used systematically and in parallel with the results of technical measures, could lead to new possibilities of knowledge. Electromagnetic City maps the city’s sources of electromagnetic radiation, primarily from mobile phone towers, but also as a by-product of our everyday use of technologies, televisions, mobile phones, Internet Wi-Fi computer screens, and handheld devices. This map explores issues around how the city’s inhabitants hear, see, feel, and represent things that are a part of our environment but invisible, and asks: are there ways that the intangible can be oriented spatially? The intensity of electromagnetic radiation being emitted from these sources, which are thought to negatively influence the meditation of ancient sadhus (sages) also features in this map. This data was collected by taking electromagnetic flow meters into the suburb of Yelhanka (which is also of interest because it houses the largest milk dairy in the state of Karnataka) in a Situationist-like derive and then incorporated back into Metamap. Signal to Noise looks at the struggle between residents concerned with the placement of mobile phone towers around the city. It does so from the perspectives of people who seek information about their placement concerned about mobile phone signal quality, and others concerned about the proximity of this infrastructure to their homes due to to potential negative health effects. Interview footage was taken (using a mobile phone) and manipulated using Pure Data to distort the visual and audio quality of the footage in proportion to the fidelity of the mobile phone signal in the geographic area where the footage was taken. Conclusion The “contact zone” operating in Bangalore: Subjective Cartographies, and the underlying modes of social enquiry that make it valuable, creates potential for the contestation of new forms of polity that may in turn influence urban administration and result in more representative facilities of, and for, city-spaces and their citizenry. Robert Hassan argues that: This project would mean using tactical media to produce new spaces and temporalities that are explicitly concerned with working against the unsustainable “acceleration of just about everything” that our present neoliberal configuration of the network society has generated, showing that alternatives are possible and workable—in ones job, home life, family life, showing that digital [spaces and] temporality need not mean the unerring or unbending meter of real-time [and real city-space] but that an infinite number of temporalities [and subjectivities of space-time] can exist within the network society to correspond with a diversity of local and contextual cultures, societies and polities. (174) As maps and locative motifs begin to feature more prominently in media, analyses such as the one discussed in this paper may allow for researchers to develop theoretical approaches to studying newer forms of media. References Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalisation. Minneapolis: U of Minnesota P, 1996. “Bangalore: Subjective Cartographies.” 25 July 2011 ‹http://bengaluru.labomedia.org/page/2/›. Bergson, Henri. Creative Evolution. New York: Henry Holt and Company, 1911. Crampton, Jeremy W., and John Krygier. “An Introduction to Critical Cartography.” ACME: An International E-Journal for Critical Geography 4 (2006): 11–13. Chardonnet, Ewen, and Benjamin Cadon. “Semaphore.” 25 July 2011 ‹http://semaphore.blogs.com/semaphore/spectral_investigations_collective/›. Debord, Guy. “Theory of the Dérive.” 25 July 2011 ‹http://www.bopsecrets.org/SI/2.derive.htm›. Foucault, Michel. Remarks on Marx. New York: Semitotext[e], 1991.Hassan, Robert. The Chronoscopic Society: Globalization, Time and Knowledge in the Networked Economy. New York: Lang, 2003. “Historypin.” 4 Aug. 2011 ‹http://www.historypin.com/›. Hoselitz, Bert F. “A Survey of the Literature on Urbanization in India.” India’s Urban Future Ed. Roy Turner. Berkeley: U of California P, 1961. 425-43. Ibarra, Anna. “Cosmologies of the Self.” Elephant 7 (2011): 66–96. Lefebvre, Henri. The Production of Space. Oxford: Blackwell, 1991. Lovink, Geert. Dark Fibre. Cambridge: MIT Press, 2002. Manovich, Lev. The Language of New Media Cambridge: MIT Press, 2000. “Metamap.fr.” 3 Mar. 2011 ‹http://metamap.fr/›. McLuhan, Marshall, and Quentin Fiore. The Medium Is the Massage. London: Penguin, 1967. McQuire, Scott. The Media City: Media, Architecture and Urban Space. London: Sage, 2008. Pickles, John. A History of Spaces: Cartographic Reason, Mapping and the Geo-Coded World. London: Routledge, 2004. Pinder, David. “Subverting Cartography: The Situationists and Maps of the City.” Environment and Planning A 28 (1996): 405–27. “Pure Data.” 6 Aug. 2011 ‹http://puredata.info/›. Renzi, Alessandra. “The Space of Tactical Media” Digital Media and Democracy: Tactics in Hard Times. Ed. Megan Boler. Cambridge: MIT Press, 2008. 71–100. Situationist International. “A New Theatre of Operations for Culture.” 6 Aug. 2011 ‹http://www.blueprintmagazine.co.uk/index.php/urbanism/reading-the-situationist-city/›. Strom, Timothy Erik. “Space, Cyberspace and the Interface: The Trouble with Google Maps.” M/C Journal 4.3 (2011). 6 Aug. 2011 ‹http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/370›. Wark, McKenzie. 50 Years of Recuperation of the Situationist International, New York: Princeton Architectural Press, 2008. Williams, Raymond. Politics and Letters: Interviews with New Left Review. London: New Left, 1979.

Abstract:

Wandering is an embodied movement through a landscape, cityscape, or soundscape; it is a venture that one may undertake voluntarily or reluctantly. It is similar to wayfaring and roaming, and different to walking. As a metaphor and as a figuration of subjectivity, wandering allows for a number of non-linear engagements: loitering, overhearing, wildflowering, meandering, even time travel. When coupled with an act of memory or imagination, wandering can instigate wondering, and vice versa. It can refer to the physical movement of the body through space or the abstract wandering of the mind through time; more often than not, it is both.The contributions to this special issue on ‘Wandering’ take up the theme in ways that demonstrate how straying from prescribed pathways and patterns of movement can be a transformative experience: one that renders new ways of thinking, reading, gaming, communicating, and being. For the authors featured here, wandering is deeply affectual, at times intimate and empowering, at other times disorientating, melancholy, and compulsive. Wandering provokes an awareness of the ambiances of everyday life, a response to the repression of desire, trauma, and historical violence. Wandering, of course, is traditionally associated with the city, and many of the articles here extend this scholarship, while others move the discussion of wandering to the natural environment. Historically, wandering has been connected to patriarchal, colonial modes of exploring and mapping, of claiming and naming places. Yet these articles suggest that wandering, as a mode of resistance—as a mobility that is ideologically charged—can provide new ways of being beyond heteronormativity and outside the hold of linear boundaries. In wandering rather than waiting, the wanderer inscribes opposing devices into her narrative: her movement is infused with gendered meaning and is well-equipped to reveal the relational, discursive operations of identity.Indeed, in the feature article, Ingrid Horrocks challenges neo-liberal versions of travel through an account of her ongoing research into female wandering and travel writing; her most recent book Women Wanderers and the Writing of Mobility, 1784-1814 presents an extensive consideration of the many complexities she outlines here, including the need to disentangle mobility from its frequent ideological equation with liberty. Horrocks explains, for example, how reluctant wandering in eighteenth and nineteenth century British literature requires a more flexible and nuanced understanding of wandering as a form of displacement. For Horrocks, the interdisciplinary field of mobilities studies is particularly illuminating. This framework allows for a tracing of the significance of both the symbolic representations of wandering in narrative and the historical conditions and lived experiences of the writers that produced wandering texts. Horrocks’s work reveals that deeper investigation into the histories of different mobilities is significant for modern conceptualisations of travel that equate movement with freedom of choice; such neo-liberal ideologies of mobility elide the structural forces and inequalities that might compel one to move—to leave home in search of work, companionship, or food. Kristina Deffenbacher also challenges conventional travel narratives—in this case, the road narrative—in her article, “Mapping Trans-Domesticity in Jordan’s Breakfast on Pluto.” Deffenbacher develops the term “trans-domesticity” to explain how the film challenges not only notions of home but also understandings of domestic spaces and practices. Specifically, Deffenbacher reads Breakfast on Pluto as a queer diaspora narrative that destabilises normative bonds and structures, and in doing so, transforms the traditional road story where the protagonist leaves home in search of autonomy and independence. Reading against earlier interpretations of the protagonist’s behaviour as apolitical, Deffenbacher suggests that homemaking in public, transient spaces is a queer reclamation of domestic space through the act of wandering, which enables connection rather than dislocation.The protagonist in Breakfast in Pluto creates a home in London, and global neo-liberal London is the site of investigation in “Wandering and Placemaking in London: Iain Sinclair’s Literary Methodology.” Here, Kirsten Seale and Emily Potter examine how psychogeographer Iain Sinclair’s wandering moves beyond the chronicling of place to engage in placemaking that is materially entangled with the transformative conditions of place. Sinclair’s wandering, as Seale and Potter demonstrate, acts upon the city as much as it is an act within the city. Sinclair’s writing about London’s decrepitude contributes to a contemporary aesthetic of urban decay that is cultivated and commodified in high-end locales—an extra-textual consequence that points to the position of Sinclair’s wanderings as “more-than-literary.” In other words, Sinclair’s texts materialise versions of place that operate outside the assemblage of literary production, thereby constituting spatial events.Devin Proctor wanders in another quintessential city in “Wandering in the City: Time, Memory, and Experience in Digital Game Space.” Proctor traverses the physical, the virtual, and the temporal in his exploration of downtown New York, as constructed in the videogame Assassin’s Creed: Rogue. Accompanying Proctor on his wanderings is the memory—or the future projection—of Michel de Certeau, whose musings from the top of the World Trade Center—not-yet-built in the time of the game, not-yet-destroyed in the time of de Certeau, existing only in memory in Proctor’s own time—inform the exploration of space. Proctor wonders whether it is possible to truly wander in a controlled space, where even apparent acts of spatial disobedience—scaling buildings, running along walls—are within the “rules” of the game. For Proctor, disavowing the designed narrative of the game—ignoring quests, not seeking to progress or level up but instead simply wandering—allows the digital space to take on different meanings, and to become, in fact, another space: one that is a colourful vista of memory, fiction, and experience.In “Adapting to Loiterly Reading: Agatha Christie’s Original Adaptation of 'The Witness for the Prosecution'", Alistair Rolls takes up the theme of wandering by applying the notion to re-reading Christie’s short story “The Witness for the Prosecution” in a way that is prompted by Sarah Phelps’s screen adaptation for BBC One. Rolls applies Armelle Blin-Rolland’s notion of “vortical” reading: a model of adaptation in which no version of a text is privileged as the correct one but instead part of a textual multiplicity. Through this lens, Rolls argues that Christie’s short story can be appreciated by a wandering reader who undertakes loiterly reading, thereby moving against the grain of crime fiction: a genre, which, through its focus on the revelatory end, usually speeds a reader to a resolution. A wandering reader might see, for instance, the fetishistic narrative and partially-repressed pre-textual truths. Therefore, Phelps’s adaptation, which uses a framing device by adding a new beginning and end to the narrative, complements, rather than undercuts, Christie’s original. In this article, Rolls enacts his own form of loiterly reading. Melanie Pryor examines the work of another well-known wanderer in “Dark Peripatetic Walking as Radical Wandering in Cheryl Strayed’s Memoir Wild.” Pryor adopts John Brabour’s notion of the dark peripatetic, a kind of itinerant wandering often associated with isolation from society. Pryor transforms the notion’s negative connotations, arguing instead that, in women’s memoir, wandering in the wilderness is an act of “radical self-containment”. Pryor draws attention to the way that Strayed’s memoir offers a counterpoint to traditional patriarchal narratives of domination and colonisation of the natural world. Instead, Strayed’s writing positions her as a witness to the natural world and her own physical and internal transformation. Pryor draws our attention to the way that even Strayed’s name, changed after her divorce, suggests an empowered wandering from the traditional confines of domestic life. Like Pryor, Susan Davis in “Wandering and Wildflowering: Walking with Women into Intimacy and Ecological Action” locates wandering, not as it traditionally has occurred in the city, but in a natural ecosystem: in this case, the wallum bushland behind the beaches of South East Queensland, Australia. This complex ecosystem, Davis explains, is at once resilient, thriving in soil corrosive as battery acid, but also fragile, unable to re-grow once destroyed; yet few pay attention to this landscape. Davis presents an historical account of Australian poet Judith Wright’s and artist and writer Kathleen McArthur’s relationship with each other and this coastal heathland, arguing that both wandering and “wildflowering” provoked in the women a new artistic and ecological vision. Attuning to the more-than-human world allowed these artists to value what still is, Davis argues, a largely invisible landscape; this new vision prompted ecological activism and conservation.In “Wandering in and out of Place: Modes of Searching for the Past in Paris, Moscow, and St Petersburg”, Katherine Brabon suggests that wandering in a place can also be a mode of wandering in the past. In her analysis of W.G. Sebald’s, Patrick Modiano’s, and her own work, Brabon points to the way that the narrator’s embodied movement through place is haunted by traces of historical trauma and violence. Landscape, infused with memory and emotion, provokes a compulsive wandering; the narrators in the works Brabon describes appear almost doomed to wander in search of a past available only in fragments. These are themes Brabon also explores in her novel, The Memory Artist, which won the Vogel Literary Award in 2016, and which complements the exegetical discussion presented here. In “Wandering a Metro: Actor-Network Theory Research and Rapid Rail Infrastructure Communication”, Nicholas Richardson wanders Montreal’s underground Métro, asking of the fifty-year-old train system the Latourian question, “What do you do for a city and its people?” By wandering the Métro and interviewing its other wanderers, commuters, and workers, Richardson is able to observe the actor-network within which the train operates. Through this process, he comes to understand what a train system like Montreal’s might bring to a city such as Sydney. Richardson’s wandering is as much methodological and metaphorical as it is physical, and he does not seek to end either aspect of his foray at a finish line. Instead of drawing us towards the finality of conclusions, Richardson’s wandering opens up multiple avenues. The actor-network of the Métro is comprised not just of the train itself and its immediate users but also the artworks and architecture that give character to its spaces. Ultimately, the influence of the Métro and its actor-network spread beyond the boundaries of the train system itself; the Métro functions—as one of Richardson’s respondents puts it—as the “connective tissue” of the city. Whereas Richardson awaits an answer to his question, “What do you do for a city and its people?”, Rowan Wilken, in “Walkie-Talkies, Wandering, and Sonic Intimacy”, is concerned with the act of listening itself when urban wanderers come into contact with the sonic environments in which they live. Wilken extends the notion of wandering to the ambient soundscape by analysing two artworks, Saturday by Sabrina Raff and Walk That Sound by Lukatoyboy. Wilken positions these artworks in an avant-garde artistic tradition, the Situationist International, which emerged in the 1960s, and which proposed the use of walkie-talkies to enable urban wandering, an act of engaging with place designed to create more authentic “situations” to counteract social alienation brought about by Capitalism. The more contemporary artworks at the heart of Wilken’s analysis extend this tradition by inviting the reader to attune to overheard conversations, and form what Wilken, in an application of Dominic Pettman’s notion, calls sonic intimacy. Wilken suggests that in these works the act of overhearing invites an aural connection with strangers. Yet, such acts also evoke a disturbing undercurrent of surveillance and the Panopticon. AcknowledgementsThe editors would like to acknowledge the time, care, and insight of the reviewers who provided feedback on this issue. This often unrewarded labour deserves recognition and thanks.

Abstract:

In The Practice of Everyday Life, Walking in the City, Michel de Certeau celebrates the glorious sublimity of an Icarian moment as his gaze from the 110th floor of the World Trade Centre soars over Manhattan. Having taken such a voluptuous pleasure (92) in the view myself, and watched the twin towers collapse into rubble on my television screen last September, as I re-visit the aerial site through de Certeau, his words resonate strongly with the oneiric force of memory, myth and the wonder of urban possibility. For while theorising, does de Certeau not write his own story of the city as dream, as imaginative longing, consuming and producing an urban 'text' (93) as he reads from on high? Participating in the logic of one of the city's opportunities, a tourist attraction, his analytic practice is a creative expression of his own subjective experience. Theoretically, the story begins in the labyrinth of the cityscape, where the urban text is humanised by its mobile, unpredictable practitioners whose everyday operations style, invent and generate ways of being and becoming. What de Certeau offers us is something quite beautiful and noble, almost consolatory, in the idea of an artful, other spatiality that slips, undetected, into the banal routine of daily existence. To explore how lived space (96) is authorised by its heroic practitioners, made other, as it is inscribed into and outside the historic, social and economic realities or strategies of the urban environment, I resort to fiction, where the certain strangeness (93) of the everyday surfaces to be read. Colum McCann's novel, This Side of Brightness, takes us down below de Certeau's down below to the subterranean spaces of the New York City subway tunnels where the central character, Treefrog, estranged from his family, makes his home: his dark nest, high in the tunnel (McCann 2). Treefrog's escape into this murky, cavernous netherworld is a disappearing act for this is where no ordinary practitioners of the city live 'down below,' [down] below the thresholds at which [an everyday] visibility begins. (de Certeau 93) Seeking refuge, this is where the city's resident asylum seekers migrate, claiming exile as a right. To be outcast is an autonomous and pragmatic spatial tactic, a self-imposed, self-composed state of being as other. Here, survival is a process of resistance, an illegal occupation. Errant and devious, the lifestyle choice these urban consumers make violates the civil ordinances of the city. Venturing topside, Treefrog repels, offends and embarrasses the ordinary practitioners of the city travelling on the subway (96, 240) and in the reading room at the public library (93). The disgust and fear aroused by his stench and squalid appearance make no allowance for pity or pride. In these aboveground collective social spaces his unhygienic, undomesticated presence is not proper; it signals defiance in its fetid, imposing refusal to be controlled or to disappear. Treefrog is an anonymous manifestation of the cityscape. Disguised by long hair, a beard, ragged clothes, filth and dirt (242), his real identity is undetectable: Clarence Nathan Walker is invisible. Seemingly primitive, this sight is decidedly modern in its ubiquitous depiction of the contemporary urban indigent. A place of wounded spirits, Treefrog's 'mole' neighbourhood confesses the shame of an overwhelming suffering born of the streets. Papa Love's grief is monumentalised in the surreal gargantuan murals and portraits of the dead he paints on the walls of the tunnel. Crack addicts, Angela and Elijah, get high, wasted, underground. A symbolic toilet seat hangs wreath-like on Faraday's front door; as a doorbell (128). Dean, the Trash Man, collects the discarded remains of an urban consumer society and installs them in his 'front yard' as an assemblage of ready-made materials and found objects. Textually, his 'work' orchestrates a cacophony of human ruin and putrescence: the mounds of human faeces and the torn magazines and the empty containers and the hypodermic needles with blobs of blood at their tips like poppies erupting in a field...the broken bottles and rat droppings and a baby carriage and smashed TV and squashed cans and discarded cardboard boxes and shattered jars and orange peels and crack vials and a single teddy bear with both its eyes missing, its belly nibbled into by rats. (56) In this community, housing isolates, shelters and incarcerates, each inhabitant has their own cubicle, concrete bunker, solitary cell (56). In contrast to this depressed existential vista, before his incarnation as Treefrog, Clarence Nathan knows the sublime erotic charge of towering over New York City, expressed by de Certeau. Working construction on the city's skyscrapers, he seeks ascension, going, willfully, higher than any walking man in Manhattan....Beneath him, Manhattan becomes a blur of moving yellow taxis and dark silhouettes. There is something in this rising akin to desire, the gentle rock from side to side, the cooling breeze, the knowledge that he is the one who will pierce the virginity of space where the steel hits the sky....The elevator clangs and stops. Clarence Nathan finishes his coffee, tosses the paper cup and walks across the metal decking towards two ladders which jut up in the air. For a joke the men call this area the POST: The Place of Shrivelled testicl*s. No ordinary man will go further. The nimblest Clarence Nathan and Cricket...climb three ladders to the very top of the building, where columns of steel reach up into the air. (195-6) Unaffected by vertigo and impervious to the danger, there is a seeming nonchalance, a banality, to Clarence Nathan's activity as he finishes his coffee, tosses the paper cup and gets to work; this is a practice of everyday life for him. And yet this productive activity, governed by city council planning and approval, contains a liberatory ruse, an 'anthropological,' poetic and mythic experience of space, (93) as proposed by de Certeau. High above, he performs a transcendent manoeuvre, a magic trick, creating and constructing space out of thin air, nothing. Icarian, Clarence Nathan's desire seems not for scopic pleasure but for the pure visceral elation of being unrestrained, unprotected, autonomous, above and beyond the rest of the world. At such a height Clarence Nathan does not speculate or even think he forgets where he is, that his 'body even exists.' (177) Surpassing rational comprehension and linguistic expression, his elevation articulates an unadulterated liberation, an erotics of feeling and an ecstasy of being: [s]ometimes, for a joke, Clarence Nathan takes out his harmonica at the top of the column and blows into it using just one hand. The wind carries most of the tune away, but occasionally the notes filter down to the ironworkers below. The notes sound billowy and strained, and for this the men sometimes call him Treefrog, a name he doesn't much care for. (198) From this pivotal point, high on the extreme vertical axis of the cityscape, Clarence Nathan has much further to fall when he loses his balance mentally, descending into an abyss of human despair. Being down is not deep enough. Going underground, Clarence Nathan reclaims this haunted, burrowed space of the city as a legacy bequeathed to him by his grandfather, one of the sandhogs who dug the tunnels of the New York subway, and reinvents himself as Treefrog. An appropriate moniker for this uncivilised, otherworldly realm, [a]ll darkness and dampness and danger, (7) sometimes it is the only name he can remember (29). Foregrounding memory and myth, McCann's fable weaves the creation story of a family through the interstices of a city's legends and official history, allowing us to read the appropriation, the othering, of the city's spaces by its inhabitants in the practice of their lives as ephemeral markings of artistic activity. Through the incantation of spatial and narrative trajectories, as de Certeau suggests, [a] migrational, or metaphorical, city thus slips into the clear text of the planned and readable city (93). Writing himself into these catacombs, literally, Treefrog embraces his interment, his burial rights, as a return to his primordial home: In his notebook Treefrog writes: Back down under the earth, where you belong. Back down under the earth where you belong....He could make a map of those words, beginning at the B and ending at the g where all beginning begins and ends and they would make the strangest of upground and belowground topographies. (139) So as not to forget the strange topographies of existence, Treefrog inscribes them on the surface of his skin: [h]is chest is scrimshawed with stabwounds and burns and scars. So many mutilations of his body. Hot paper clips, blunt scissors, pliers, cigarettes, matches, blades they have all left their marks. (30) Mapping an abstract expression, intimately, these are the warrior scars of the initiate. Belowground, Clarence Nathan eludes the clinical strategies of his obsessive-compulsive post-traumatic stress disorder; he avoids the nuthouse (228). Here, in retreat, as Treefrog, he is free to create, dream and imagine, unrestrained and unexamined; it is an elegant self-prescribed remedy. For Clarence Nathan, the tunnels are therapeutic and restorative. Ultimately, they enable him to be resurrected back into the light, upground, leaving Treefrog, like a discarded doppelgänger, to the shadows of the tunnels (242-3). An ironic compensation for his mental instability, Clarence Nathan's gift of perfect physical balance, his inheritance, (170) determines his survival underground. Safe and secure with his cave positioned high in the tunnel wall, Treefrog's daily movements are dependent upon the demonstration of an agile bodily grace, a mobility that defies gravity in its series of acrobatic swings and precarious tight-rope walking. Enhancing the danger and difficulty of his daring by performing blindfolded, Treefrog negotiates space intuitively: he walks onto the catwalk with his eyelids shut. The narrow beam requires supreme balance below him is a twenty foot drop to the tunnel. He swings his way down to the second beam ten feet below, crouches, then leaps and drops soundlessly to the gravel, knees bent, heart thumping. He opens his eyes to the darkness. (25) Mimetically Treefrog appropriates this eternal nocturnal realm and makes it his own, a part of himself, he feels the darkness, smells it, belongs to it. (23) As from his subterranean perch Treefrog fills the emptiness with the eerie, improvised strains of his harmonica, the stale, dank, tired air of the tunnels, is filtered through the human body, and used to make something strangely ethereal, beautiful, fresh and new: in the miasmic dark, Treefrog played, transforming the air, giving back to the tunnels their original music (2). Treefrog accepts this other spatiality, carved into and out of the urban environment, as a gift, and his performance reciprocates a generosity that signals hope and healing; '[t]he world, he knows, can still spring its small and wondrous surprises (53). McCann presents the tunnels of New York City as an urban wilderness, a lawless frontier. And yes, Treefrog's community is comprised of "demonic subterraneans madmen, perverts, addicts, criminals, murderers," but challenging Blanche Gelfant's account of the lower states, this reverse spatial direction does not necessarily signify a metaphorical mobilisation of values downward into the unexplored depths of moral disorder (417). Rather, in This Side of Brightness, moral disorder is a condition of ordinary, everyday existence aboveground, where violence, chaos, vulnerability, persecution, terror, inequality, kindness, disregard, compassion, indifference, awe, tragedy, compose, socially, [a] landscape of loving and hating. A palpable viciousness in the air. And yet a tenderness too. Something about this part of the world being so alive that its own heart could burst from the accumulated grief. As if it all might suddenly fulminate under the gravity of living. (185) Figured imaginatively through Treefrog the tunnels become an enchanted otherworldly space, '[a] heaven of hell,' (70) in which darkness, solitude and anonymity have the miraculous power to strengthen and absolve. Amidst the waste and detritus a beauty is brutally, painfully laid bare. For Treefrog, for Clarence Nathan, the tunnels are an emotional and psychological sanctuary and their appropriation is a courageous life-affirming act: it is only underground that...men become men, integrated, whole (37). References de Certeau, Michel. The Practice of Everyday Life. Trans. Steven Rendall. Berkeley: U of California P, 1988. Gelfant, Blanche. Residence Underground: Recent Fictions of the Subterranean City. The Sewanee Review. 83 (1975): 406-38. McCann, Colum. This Side of Brightness. London: Phoenix House, 1998. Citation reference for this article MLA Style Williams, Marisa. "Going Underground" M/C: A Journal of Media and Culture 5.2 (2002). [your date of access] < http://www.media-culture.org.au/0205/underground.php>. Chicago Style Williams, Marisa, "Going Underground" M/C: A Journal of Media and Culture 5, no. 2 (2002), < http://www.media-culture.org.au/0205/underground.php> ([your date of access]). APA Style Williams, Marisa. (2002) Going Underground. M/C: A Journal of Media and Culture 5(2). < http://www.media-culture.org.au/0205/underground.php> ([your date of access]).

Abstract:

Always desiring, we create, enhance, and augment: never satiated, we experiment, refine and repeat. Somatic and spatial practices collide on the promise of something more. … In this issue of M/C Journal we called upon our colleagues to share their forays into multi-media landscapes as they considered augmentation through investigations/collaborations with humans, cyborgs, and nonhumans alike. From computer science to cultural theory, augmentation brings to the table a wide variety of researchers, artists, and practitioners—a wide range of practices and concepts. The pieces in this edition are a strong reflection of how the topic of “augment” can bring together a truly interdisciplinary group. Our goal was to facilitate a critical engagement, and we are thrilled that the call for papers resonated and generated this cluster of articles. Our call for papers was itself meant as a provocation to bring into discussion artists, practitioners, and critical theorists. We asked a series of generative questions to which the authors responded. What Is at Stake When One Engages in Augmentation? Although all the pieces are engaged in discussions about augmentation, some point directly to what is at stake in different fields. For example, Brandt presses together the science fiction novel Ender’s Game and current military practices of remote combatants that operate drone vessels. She argues that in this moment, and as we look to the future of this type of warfare and its associated trauma, that we might need to turn to post humanist stories and cyborg assemblages to better understand how agency is being distributed. Potts questions the hypocrisies of public perception and surveillance practices surrounding the augmented body. He traces the “copyrighting of digital augmentations (our data-flesh), their privatization and ownership by others from a vast distance,” and then examines the next step, the augmentation and rewriting of cellular bodies through hormonal and other supplements. Using recent cases, like athlete Lance Armstrong’s drug expose, and examples from the anti-aging industry, he shows how upgrading flesh is open to corporate hypocrisies, but also has the potential for “biopolitical rebellion.” Kenner’s piece considers augmentation through a discussion of health as she illustrates the ways in which asthma and the asthmatic are being reshaped through an “imagined healthy norm.” The transformative capacity of technology is critically taken up in the piece to highlight the ways in which the “new healthy is augmented living.” We received pieces that contemplate the contemporary moment, but also those that forecast. The authors in this issue deliberate on necessary questions about promise and limitation. They also engage with ethical challenges, placing these technologies within broader contexts and histories. Kerasidou, for example, offers a history of the contemporary investigation, in which she takes her reader back to the 1980s and 1990s to the promise of ubiquitous computing. She reminds the reader about the romance of the technology, and the roots of these ideas, as she discusses an imagined world in which no one would notice the presence of a computer or computing object. Who/What Pays the Price When It Falters, Miscarries, or Backfires? The challenge of new technology can include discussions of productive failures and unexpected success. In the case of Gerhard’s piece we are given a short history of the accelerometer and the ways in which technology is taken up at different times in different fields, and yet its potential remains largely unrealized—as various individuals, from artists to computer programmers, do not use this device to its full potential when they seek to augment through the interpretation of body/object movement. As we might expect, when thinking about augmentation, the user can lack the capacity to develop the technology to its utmost potential. We were interested in the ways in which “lack” might be taken up in the pieces and how mistakes and confusion with technology can itself be productive and drive innovation. For every innovation there is the tension between the developer’s vision of the technological capacity, the user’s ability, and the space in between. Loess draws out these tensions when he describes a live performance played over a film that threatened to snap. In so doing, he examines how augmentation in digital and analogue image-making approaches is shaped by the improvisatory impulse. As the musicians continued to improvise until they found an ending, Loess delivers to the reader a story—in which everything teetered on the brink of failure—that seizes our attention. Whether as user, viewer, audience, or inventor—failure, possible or realized, inspires action. Which Actors Are Engaged—or Enrolled—in the Practice? Hands critically examines the augmentation of cognition in social media. He explores how people become enrolled as collective participants in micro-blogging through Twitter. His work shows how the social media affordances of brevity, mobility, and speed affect how memory and culture operate, and interrogates the ongoing tensions in augmented media between agency and volition. Caines, Knowles, and Anderson take up the question of enrolment in their piece that focuses on the blending of traditional beading practices with augmenting technologies such as QR codes. In their work, the user/creator/participant is layered as the QR code is created through beading that is then use to hold stories or technological engagement. Beads, codes, storytelling, translation, success, and failure collide in the art installment. Artists Irwin and Morton examine the role of the public in the augmentation of symbolic objects. Through their technologically enhanced, site-specific piano installation, they engage participants in the process of building layers to the work, leaving behind remnants of audio and embodied practices to create rich collective histories and reimaginings of the piano as an historical object that is considered obsolete, yet draws in people to augmented play. Similarly, Jonathan Stewart traces the layers of augmentation in the history of enigmatic musician Robert Johnson; a figure that is continually enrolled in augmented myth-making. For Hunter, the question of enrolment is reversed, as he suggests humans have in fact become interfaces for their devices, rather than the other way around. Using examples from science fiction in advertising, popular culture, and film, he traces the ways humans fantasize about the potential for augmentation, highlighting the irony where we “depict ourselves as the medium, and it is our digital devices that bear the message.” In Foith’s piece, the user of a videogame can effectively test-drive augmented body parts in a virtual world that presumes augmentation is a baseline human condition. Foith includes an analysis of how diegetic prototypes are delivered and levels of authenticity become themselves aesthetics in the game to mobilize desire(s) for that which does exist–or may exist in the future. Which Subjects Are Left Vulnerable? There are arguably many vulnerable subjects moving around in all these pieces, just as there are also deeply empowered subjects. That said, what some of the pieces offered was a reminder about the potential for augmentation to captivate the user, startle, and surprise: Gibson’s robot answers a note from the audience, and in so doing asks us to think about robotic agency; Campbell’s machine bothers, and offers the opportunity to do the impossible—see one's self become stirred to consciousness. For both Gibson and Campbell we are left with the uneasy/fascinating question of machine consciousness. In these stories, in these projects of augmentation, objects are created in the world to coexist with humans and it is in the making of these technologies and these technological imaginaries that we find a critical space in which the subject and the object act upon each other. Questions about Layered Information Space, Power, and Statecraft In addition to these questions, we asked contributors to interrogate the layered information space of Augmented Reality (AR), as well as how augmented media intersects with power and statecraft. Michelle Stewart’s piece investigates the augmented map as a mechanism to examine statecraft. Focusing on a police-mapping project, she illustrates the work needed for augmented objects to come into being in the world. She interrogates the ways in which labour is erased in the process of producing the maps, and how this erasure can facilitate the production of expertise and authority. Avram and Fedorova examine augmentation in media art. Avram explores AR practices, with a focus on AR art. He traces the imperfections and flaws between digital and real spaces in AR, highlighting the unique reflexive strategies and reference to material reality, and showing the play between illusion and its subversion that marks this emerging practice. For Fedorova, augmented media art practices allow the senses themselves to become augmented. She asks, “ how [these art practices] serve as mechanisms of enhancing the feeling of presence” and sense of proprioception. Through reference to artworks that stimulate, reorient, sense input, and respond to biofeedback, she suggests that “media art practices offer particularly valuable scenarios of activating such mechanisms, as the employment of digital technology allows them to operate on a more subtle level of perception.” The feature article by Otuski delivers Japanese pop band Perfume, and explores the world of pop bands and their songs and images, to analyze the underlying contexts that inform prop selection and band promotion. Nothing is accidental in the creation of this pop brand as Otsuki describes their current incarnation of imagery that moves away from robotics towards information technologies and connectivity—the story of a nation is told through a band and its props. We thought Otsuki’s piece would be an excellent feature as it traces the ways in which power moves through popular culture through augmentation. His work also brings together many of the worlds our contributors are critically engaging, including new media art and science and technology. We thank each of the contributors, all of our reviewers, and all those that assisted with the production of this issue, with special thanks to Anna Dipple and John Campbell. — Rebecca Caines and Michelle Stewart.

Abstract:

Whichever way you look at it, self is bound up with consciousness, so it seems useful to review some of the more significant existing conceptions of this relationship. A claim by Mikhail Bakhtin can serve as an anchoring point for this discussion. He firmly predicates the formation of self not just on the existence of an individual consciousness, but on what might be called a double or social (or dialogic) consciousness. Summarising his argument, Pam Morris writes: 'A single consciousness could not generate a sense of its self; only the awareness of another consciousness outside the self can produce that image.' She goes on to say that, 'Behind this notion is Bakhtin's very strong sense of the physical and spatial materiality of bodily being,' and quotes directly from Bakhtin's essay as follows: This other human being whom I am contemplating, I shall always see and know something that he, from his place outside and over against me, cannot see himself: parts of his body that are inaccessible to his own gaze (his head, his face and its expression), the world behind his back . . . are accessible to me but not to him. As we gaze at each other, two different worlds are reflected in the pupils of our eyes . . . to annihilate this difference completely, it would be necessary to merge into one, to become one and the same person. This ever--present excess of my seeing, knowing and possessing in relation to any other human being, is founded in the uniqueness and irreplaceability of my place in the world. (Bakhtin in Morris 6 Recent investigations in neuroscience and the philosophy of mind lay down a challenge to this social conception of the self. Notably, it is a challenge that does not involve the restoration of any variant of Cartesian rationalism; indeed, it arguably over--privileges rationalism's subjective or phenomenological opposite. 'Self' in this emerging view is a biologically generated but illusory construction, an effect of the operation of what are called 'neural correlates of consciousness' (NCC). Very briefly, an NCC refers to the distinct pattern of neurochemical activity, a 'neural representational system' -- to some extent observable by modern brain--imaging equipment – that corresponds to a particular configuration of sense--phenomena, or 'content of consciousness' (a visual image, a feeling, or indeed a sense of self). Because this science is still largely hypothetical, with many alternative terms and descriptions, it would be better in this limited space to focus on one particular account – one that is particularly well developed in the area of selfhood and one that resonates with other conceptions included in this discussion. Thomas Metzinger begins by postulating the existence within each person (or 'system' in his terms) of a 'self--model', a representation produced by neural activity -- what he calls a 'neural correlate of self--consciousness' -- that the individual takes to be the actual self, or what Metzinger calls the 'phenomenal self'. 'A self--model is important,' Metzinger says, 'in enabling a system to represent itself to itself as an agent' (293). The individual is able to maintain this illusion because 'the self--model is the only representational structure that is anchored in the brain by a continuous source of internally generated input' (297). In a manner partly reminiscent of Bakhtin, he continues: 'The body is always there, and although its relational properties in space and in movement constantly change, the body is the only coherent perceptual object that constantly generates input.' The reason why the individual is able to jump from the self--model to the phenomenal self in the first place is because: We are systems that are not able to recognise their subsymbolic self--model as a model. For this reason, we are permanently operating under the conditions of a 'naïve--realistic self--misunderstanding': We experience ourselves as being in direct and immediate epistemic contact with ourselves. What we have in the past simply called a 'self' is not a non--physical individual, but only the content of an ongoing dynamical process – the process of transparent self—modeling. (Metzinger 299) The question that nonetheless arises is why it should be concluded that this self--model emerges from subjective neural activity and not, say, from socialisation. Why should a self--model be needed in the first place? Metzinger's response is to say that there is good evidence 'for some kind of innate 'body prototype'' (298), and he refers to research that shows that even children born without limbs develop self--models which sometimes include limbs, or report phantom sensations in limbs that have never existed. To me, this still leaves open the possibility that such children are modelling their body image on strong identification with human others. But be that as it may, one of the things that remains unclear after this relatively rich account of contemporary or scientific phenomenology is the extent to which 'neural consciousness' is or can be supplemented by other kinds of consciousness, or indeed whether neural consciousness can be overridden by the 'self' acting on the basis of these other kinds of consciousness. The key stake in Metzinger's account is 'subjectivity'. The reason why the neural correlate of self--consciousness is so important to him is: 'Only if we find the neural and functional correlates of the phenomenal self will we be able to discover a more general theoretical framework into which all data can fit. Only then will we have a chance to understand what we are actually talking about when we say that phenomenal experience is a subjective phenomenon' (301). What other kinds of consciousness might there be? It is significant that, not only do NCC exponents have little to say about the interaction with other people, they rarely mention language, and they are unanimously and emphatically of the opinion that the thinking or processing that takes place in consciousness is not dependent on language, or indeed any signifying system that we know of (though conceivably, it occurs to me, the neural correlates may signify to, or 'call up', each other). And they show little 'consciousness' that a still influential body of opinion (informed latterly by post--structuralist thinking) has argued for the consciousness shaping effects of 'discourse' -- i.e. for socially and culturally generated patterns of language or other signification to order the processing of reality. We could usefully coin the term 'verbal correlates of consciousness' (VCC) to refer to these patterns of signification (words, proverbs, narratives, discourses). Again, however, the same sorts of questions apply, since few discourse theorists mention anything like neuroscience: To what extent is verbal consciousness supplemented by other forms of consciousness, including neural consciousness? These questions may never be fully answerable. However, it is interesting to work through the idea that NCC and VCC both exist and can be in some kind of relation even if the precise relationship is not measurable. This indeed is close to the case that Charles Shepherdson makes for psychoanalysis in attempting to retrieve it from the misunderstanding under which it suffers today: We are now familiar with debates between those who seek to demonstrate the biological foundations of consciousness and sexuality, and those who argue for the cultural construction of subjectivity, insisting that human life has no automatically natural form, but is always decisively shaped by contingent historical conditions. No theoretical alternative is more widely publicised than this, or more heavily invested today. And yet, this very debate, in which 'nature' and 'culture' are opposed to one another, amounts to a distortion of psychoanalysis, an interpretive framework that not only obscures its basic concepts, but erodes the very field of psychoanalysis as a theoretically distinct formation (2--3). There is not room here for an adequate account of Shepherdson's recuperation of psychoanalytic categories. A glimpse of the stakes involved is provided by Shepherdson's account, following Eugenie Lemoine--Luccione, of anorexia, which neither biomedical knowledge nor social constructionism can adequately explain. The further fact that anorexia is more common among women of the same family than in the general population, and among women rather than men, but in neither case exclusively so, thereby tending to rule out a genetic factor, allows Shepherdson to argue: [A]norexia can be understood in terms of the mother--daughter relation: it is thus a symbolic inheritance, a particular relation to the 'symbolic order', that is transmitted from one generation to another . . . we may add that this relation to the 'symbolic order' [which in psychoanalytic theory is not coextensive with language] is bound up with the symbolisation of sexual difference. One begins to see from this that the term 'sexual difference' is not used biologically, but also that it does not refer to general social representations of 'gender,' since it concerns a more particular formation of the 'subject' (12). An intriguing, and related, possibility, suggested by Foucault, is that NCC and VCC (or in Foucault's terms the 'visible' and the 'articulable'), operate independently of each other – that there is a 'disjunction' (Deleuze 64) or 'dislocation' (Shepherdson 166) between them that prevents any dialectical relation. Clearly, for Foucault, the lack of dialectical relation between the two modes does not mean that both are not at all times equally functional. But one can certainly speculate that, increasingly under postmodernity and media saturation, the verbal (i.e. the domain of signification in general) is influential. And if linguistic formations -- discourses, narratives, etc. -- can proliferate and feed on each other unconstrained by other aspects of reality, we get the sense of language 'running away with itself' and, at least for a time, becoming divorced from a more complete sense of reality. (This of course is basically the argument of Baudrillard.) The reverse may also be possible, in certain periods, although the idea that language could have no mediating effect at all on the production of reality (just inconsequential fluff on the surface of things) seems far--fetched in the wake of so much postmodern and media theory. However, the notion is consistent with the theories of hard--line materialists and genetic determinists. But we should at least consider the possibility that some sort of shaping interaction between NCC and VCC, without implicating the full conceptual apparatus of psychoanalysis, is continuously occurring. This possibility is, for me, best realised by Jacques Derrida when he writes of an irreducible interweaving of consciousness and language (the latter for Derrida being a cover term for any system of signification). This interweaving is such that the significatory superstructure 'reacts upon' the 'substratum of non--expressive acts and contents', and the name for this interweaving is 'text' (Mowitt 98). A further possibility is that provided by Pierre Bourdieu's notion of habitus -- the socially inherited schemes of perception and selection, imparted by language and example, which operate for the most part below the level of consciousness but are available to conscious reflection by any individual lucky enough to learn how to recognise that possibility. If the subjective representations of NCC exist, this habitus can be at best only partial; something denied by Bourdieu whose theory of individual agency is founded in what he has referred to as 'the relation between two states of the social' – i.e. 'between history objectified in things, in the form of institutions, and history incarnate in the body, in the form of that system of durable dispositions I call habitus' (190). At the same time, much of Bourdieu's thinking about the habitus seems as though it could be consistent with the kind of predictable representations that might be produced by NCC. For example, there are the simple oppositions that structure much perception in Bourdieu's account. These range from the obvious phenomenological ones (dark/light; bright/dull; male/female; hard/soft, etc.) through to the more abstract, often analogical or metaphorical ones, such as those produced by teachers when assessing their students (bright/dull again; elegant/clumsy, etc.). It seems possible that NCC could provide the mechanism or realisation for the representation, storage, and reactivation of impressions constituting a social model--self. However, an entirely different possibility remains to be considered – which perhaps Bourdieu is also getting at – involving a radical rejection of both NCC and VCC. Any correlational or representational theory of the relationship between a self and his/her environment -- which, according to Charles Altieri, includes the anti--logocentrism of Derrida -- assumes that the primary focus for any consciousness is the mapping and remapping of this relationship rather than the actions and purposes of the agent in question. Referring to the later philosophy of Wittgenstein, Altieri argues: 'Conciousness is essentially not a way of relating to objects but of relating to actions we learn to perform . . . We do not usually think about objects, but about the specific form of activity which involves us with these objects at this time' (233). Clearly, there is not yet any certainty in the arguments provided by neuroscience that neural activity performs a representational role. Is it not, then, possible that this activity, rather than being a 'correlate' of entities, is an accompaniment to, a registration of, action that the rest of the body is performing? In this view, self is an enactment, an expression (including but not restricted to language), and what self--consciousness is conscious of is this activity of the self, not the self as entity. In a way that again returns us towards Bakhtin, Altieri writes: '>From an analytical perspective, it seems likely that our normal ways of acting in the world provide all the criteria we need for a sense of identity. As Sidney Shoemaker has shown, the most important source of the sense of our identity is the way we use the spatio--temporal location of our body to make physical distinctions between here and there, in front and behind, and so on' (234). Reasonably consistent with the Wittgensteinian view -- in its focus on self--activity -- is that contemporary theorisation of the self that compares in influence with that posed by neuroscience. This is the self avowedly constructed by networked computer technology, as described by Mark Poster: [W]hat has occurred in the advanced industrial societies with increasing rapidity . . . is the dissemination of technologies of symbolisation, or language machines, a process that may be described as the electronic textualisation of daily life, and the concomitant transformations of agency, transformations of the constitution of individuals as fixed identities (autonomous, self--regulating, independent) into subjects that are multiple, diffuse, fragmentary. The old (modern) agent worked with machines on natural materials to form commodities, lived near other workers and kin in urban communities, walked to work or traveled by public transport, and read newspapers but engaged as a communicator mostly in face--to--face relations. The new (postmodern) agent works mostly on symbols using computers, lives in isolation from other workers and kin, travels to work by car, and receives news and entertainment from television. . . . Individuals who have this experience do not stand outside the world of objects, observing, exercising rational faculties and maintaining a stable character. The individuals constituted by the new modes of information are immersed and dispersed in textualised practices where grounds are less important than moves. (44--45) Interestingly, Metzinger's theorisation of the model--self lends itself to the self--mutability -- though not the diffusion -- favoured by postmodernists like Poster. [I]t is . . . well conceivable that a system generates a number of different self--models which are functionally incompatible, and therefore modularised. They nevertheless could be internally coherent, each endowed with its own characteristic phenomenal content and behavioral profile. . . this does not have to be a pathological situation. Operating under different self--models in different situational contexts may be biologically as well as socially adaptive. Don't we all to some extent use multiple personalities to cope efficiently with different parts of our lives? (295--6) Poster's proposition is consistent with that of many in the humanities and social sciences today, influenced variously by postmodernism and social constructionism. What I believe remains at issue about his account is that it exchanges one form of externally constituted self ('fixed identity') for another (that produced by the 'modes of information'), and therefore remains locked in a logic of deterministic constitution. (There is a parallel here with Altieri's point about Derrida's inability to escape representation.) Furthermore, theorists like Poster may be too quickly generalising from the experience of adults in 'textualised environments'. Until such time as human beings are born directly into virtual reality environments, each will, for a formative period of time, experience the world in the way described by Bakhtin – through 'a unified perception of bodily and personal being . . . characterised . . . as a loving gift mutually exchanged between self and other across the borderzone of their two consciousnesses' (cited in Morris 6). I suggest it is very unlikely that this emergent sense of being can ever be completely erased even when people subsequently encounter each other in electronic networked environments. It is clearly not the role of a brief survey like this to attempt any resolution of these matters. Indeed, my review has made all the more apparent how far from being settled the question of consciousness, and by extension the question of selfhood, remains. Even the classical notion of the homunculus (the 'little inner man' or the 'ghost in the machine') has been put back into play with Francis Crick and Christof Koch's (2000) neurobiological conception of the 'unconscious homunculus'. The balance of contemporary evidence and argument suggests that the best thing to do right now is to keep the questions open against any form of reductionism – whether social or biological. One way to do this is to explore the notions of self and consciousness as implicated in ongoing processes of complex co--adaptation between biology and culture -- or their individual level equivalents, brain and mind (Taylor Ch. 7). References Altieri, C. "Wittgenstein on Consciousness and Language: a Challenge to Derridean Literary Theory." Wittgenstein, Theory and the Arts. Ed. Richard Allen and Malcolm Turvey. New York: Routledge, 2001. Bourdieu, P. In Other Words: Essays Towards a Reflexive Sociology. Trans. Matthew Adamson. Stanford: Stanford University Press, 1990. Crick, F. and Koch, C. "The Unconscious Homunculus." Neural Correlates of Consciousness: Empirical and Conceptual Questions. Ed. Thomas Metzinger. Cambridge, Mass.: MIT Press, 2000. Deleuze, G. Foucault. Trans. Sean Hand. Minneapolis: University of Minnesota Press, 1988. Metzinger, T. "The Subjectivity of Subjective Experience: A Representationalist Analysis of the First-Person Perspective." Neural Correlates of Consciousness: Empirical and Conceptual Questions. Ed. Thomas Metzinger. Cambridge, Mass.: MIT Press, 2000. Morris, P. (ed.). The Bakhtin Reader: Selected Writings of Bakhtin, Medvedev, Voloshinov. London: Edward Arnold, 1994. Mowitt, J. Text: The Genealogy of an Interdisciplinary Object. Durham: Duke University Press, 1992. Poster, M. Cultural History and Modernity: Disciplinary Readings and Challenges. New York: Columbia University Press, 1997. Shepherdson, C. Vital Signs: Nature, Culture, Psychoanalysis. New York: Routledge, 2000. Taylor, M. C. The Moment of Complexity: Emerging Network Culture. Chicago: University of Chicago Press, 2001. Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Wallace, Derek. "'Self' and the Problem of Consciousness" M/C: A Journal of Media and Culture 5.5 (2002). [your date of access] < http://www.media-culture.org.au/mc/0210/Wallace.html &gt. Chicago Style Wallace, Derek, "'Self' and the Problem of Consciousness" M/C: A Journal of Media and Culture 5, no. 5 (2002), < http://www.media-culture.org.au/mc/0210/Wallace.html &gt ([your date of access]). APA Style Wallace, Derek. (2002) 'Self' and the Problem of Consciousness. M/C: A Journal of Media and Culture 5(5). < http://www.media-culture.org.au/mc/0210/Wallace.html &gt ([your date of access]).

Abstract:

IntroductionThe walking tour is an enduring feature of cities. Fuelled by a desire to learn more about the hidden and unknown spaces of the city, the walking tour has moved beyond its historical role as tourist attraction to play a key role in the transformation of urban space through gentrification. Conversely, the walking tour has a counter-history as part of a critical urban praxis. This article reflects on historical examples, as well as our own experience of conducting Field Trip, a critical geographical walking tour through an industrial precinct in Marrickville, a suburb of Sydney that is set to undergo rapid change as a result of high-rise residential apartment construction (Gibson et al.). This precinct, known as Carrington Road, is located on the unceded land of the Cadigal and Wangal people of the Eora nation who call the area Bulanaming.Drawing on a long history of philosophical walking, many contemporary writers (Solnit; Gros; Bendiner-Viani) have described walking as a practice that can open different ways of thinking, observing and being in the world. Some have focused on the value of walking to the study of place (Hall; Philips; Heddon), and have underscored its relationship to established research methods, such as sensory ethnography (Springgay and Truman). The work of Michel de Certeau pays particular attention to the relationship between walking and the city. In particular, the concepts of tactics and strategy have been applied in a variety of ways across cultural studies, cultural geography, and urban studies (Morris). In line with de Certeau’s thinking, we view walking as an example of a tactic – a routine and often unconscious practice that can become a form of creative resistance.In this sense, walking can be a way to engage in and design the city by opposing its structures, or strategies. For example, walking in a city such as Sydney that is designed for cars requires choosing alternative paths, redirecting flows of people and traffic, and creating custom shortcuts. Choosing pedestrianism in Sydney can certainly feel like a form of resistance, and we make the argument that Field Trip – and walking tours more generally – can be a way of doing this collectively, firstly by moving in opposite directions, and secondly, at incongruent speeds to those for whom the scale and style of strategic urban development is inevitable. How such tactical walking relates to the design of cities, however, is less clear. Walking is a generally described in the literature as an individual act, while the design of cities is, at its best participatory, and always involving multiple stakeholders. This reveals a tension between the practice of walking as a détournement or appropriation of urban space, and its relationship to existing built form. Field Trip, as an example of collective walking, is one such appropriation of urban space – one designed to lead to more democratic decision making around the planning and design of cities. Given the anti-democratic, “post-political” nature of contemporary “consultation” processes, this is a seemingly huge task (Legacy et al.; Ruming). We make the argument that Field Trip – and walking tours more generally – can be a form of collective resistance to top-down urban planning.By using an open-source wiki in combination with the Internet Archive, Field Trip also seeks to collectively document and make public the local knowledge generated by walking at the frontier of gentrification. We discuss these digital choices as oppositional practice, and consider the idea of tactical media (Lovink and Garcia; Raley) in order to connect knowledge sharing with the practice of walking.This article is structured in four parts. Firstly, we provide a historical introduction to the relationship between walking tours and gentrification of global cities. Secondly, we examine the significance of walking tours in Sydney and then specifically within Marrickville. Thirdly, we discuss the Field Trip project as a citizen-led walking tour and, finally, elaborate on its role as tactical media project and offer some conclusions.The Walking Tour and Gentrification From the outset, people have been walking the city in their own ways and creating their own systems of navigation, often in spite of the plans of officialdom. The rapid expansion of cities following the Industrial Revolution led to the emergence of “imaginative geographies”, where mediated representations of different urban conditions became a stand-in for lived experience (Steinbrink 219). The urban walking tour as mediated political tactic was utilised as far back as Victorian England, for reasons including the celebration of public works like the sewer system (Garrett), and the “othering” of the working class through upper- and middle-class “slum tourism” in London’s East End (Steinbrink 220). The influence of the Situationist theory of dérive has been immense upon those interested in walking the city, and we borrow from the dérive a desire to report on the under-reported spaces of the city, and to articulate alternative voices within the city in this project. It should be noted, however, that as Field Trip was developed for general public participation, and was organised with institutional support, some aspects of the dérive – particularly its disregard for formal structure – were unable to be incorporated into the project. Our responsibility to the participants of Field Trip, moreover, required the imposition of structure and timetable upon the walk. However, our individual and collective preparation for Field Trip, as well as our collective understanding of the area to be examined, has been heavily informed by psychogeographic methods that focus on quotidian and informal urban practices (Crosby and Searle; Iveson et al).In post-war American cities, walking tours were utilised in the service of gentrification. Many tours were organised by real estate agents with the express purpose of selling devalorised inner-city real estate to urban “pioneers” for renovation, including in Boston’s South End (Tissot) and Brooklyn’s Park Slope, among others (Lees et al 25). These tours focused on a symbolic revalorisation of “slum neighbourhoods” through a focus on “high culture”, with architectural and design heritage featuring prominently. At the same time, urban socio-economic and cultural issues – poverty, homelessness, income disparity, displacement – were downplayed or overlooked. These tours contributed to a climate in which property speculation and displacement through gentrification practices were normalised. To this day, “ghetto tours” operate in minority neighbourhoods in Brooklyn, serving as a beachhead for gentrification.Elsewhere in the world, walking tours are often voyeuristic, featuring “locals” guiding well-meaning tourists through the neighbourhoods of some of the world’s most impoverished communities. Examples include the long runningKlong Toei Private Tour, through “Bangkok’s oldest and largest slum”, or the now-ceased Jakarta Hidden Tours, which took tourists to the riverbanks of Jakarta to see the city’s poorest before they were displaced by gentrification.More recently, all over the world activists have engaged in walking tours to provide their own perspective on urban change, attempting to direct the gentrifier’s gaze inward. Whilst the most confrontational of these might be the Yuppie Gazing Tour of Vancouver’s historically marginalised Downtown Eastside, other tours have highlighted the deleterious effects of gentrification in Williamsburg, San Francisco, Oakland, and Surabaya, among others. In smaller towns, walking tours have been utilised to highlight the erasure of marginalised scenes and subcultures, including underground creative spaces, migrant enclaves, alternative and queer spaces. Walking Sydney, Walking Marrickville In many cities, there are now both walking tours that intend to scaffold urban renewal, and those that resist gentrification with alternative narratives. There are also some that unwittingly do both simultaneously. Marrickville is a historically working-class and migrant suburb with sizeable populations of Greek and Vietnamese migrants (Graham and Connell), as well as a strong history of manufacturing (Castles et al.), which has been undergoing gentrification for some time, with the arts playing an often contradictory role in its transformation (Gibson and Homan). More recently, as the suburb experiences rampant, financialised property development driven by global flows of capital, property developers have organised their own self-guided walking tours, deployed to facilitate the familiarisation of potential purchasers of dwellings with local amenities and ‘character’ in precincts where redevelopment is set to occur. Mirvac, Marrickville’s most active developer, has designed its own self-guided walking tour Hit the Marrickville Pavement to “explore what’s on offer” and “chat to locals”: just 7km from the CBD, Marrickville is fast becoming one of Sydney’s most iconic suburbs – a melting pot of cuisines, creative arts and characters founded on a rich multicultural heritage.The perfect introduction, this self-guided walking tour explores Marrickville’s historical architecture at a leisurely pace, finishing up at the pub.So, strap on your walking shoes; you're in for a treat.Other walking tours in the area seek to highlight political, ecological, and architectural dimension of Marrickville. For example, Marrickville Maps: Tropical Imaginaries of Abundance provides a series of plant-led walks in the suburb; The Warren Walk is a tour organised by local Australian Labor Party MP Anthony Albanese highlighting “the influence of early settlers such as the Schwebel family on the area’s history” whilst presenting a “political snapshot” of ALP history in the area. The Australian Ugliness, in contrast, was a walking tour organised by Thomas Lee in 2016 that offered an insight into the relationships between the visual amenity of the streetscape, aesthetic judgments of an ambiguous nature, and the discursive and archival potentialities afforded by camera-equipped smartphones and photo-sharing services like Instagram. Figure 1: Thomas Lee points out canals under the street of Marrickville during The Australian Ugliness, 2016.Sydney is a city adept at erasing its past through poorly designed mega-projects like freeways and office towers, and memorialisation of lost landscapes has tended towards the literary (Berry; Mudie). Resistance to redevelopment, however, has often taken the form of spectacular public intervention, in which public knowledge sharing was a key goal. The Green Bans of the 1970s were partially spurred by redevelopment plans for places like the Rocks and Woolloomooloo (Cook; Iveson), while the remaking of Sydney around the 2000 Olympics led to anti-gentrification actions such as SquatSpace and the Tour of Beauty, an “aesthetic activist” tour of sites in the suburbs of Redfern and Waterloo threatened with “revitalisation.” Figure 2: "Tour of Beauty", Redfern-Waterloo 2016. What marks the Tour of Beauty as significant in this context is the participatory nature of knowledge production: participants in the tours were addressed by representatives of the local community – the Aboriginal Housing Company, the local Indigenous Women’s Centre, REDWatch activist group, architects, designers and more. Each speaker presented their perspective on the rapidly gentrifying suburb, demonstrating how urban space is made an remade through processes of contestation. This differentiation is particularly relevant when considering the basis for Sydney-centric walking tours. Mirvac’s self-guided tour focuses on the easy-to-see historical “high culture” of Marrickville, and encourages participants to “chat to locals” at the pub. It is a highly filtered approach that does not consider broader relations of class, race and gender that constitute Marrickville. A more intense exploration of the social fabric of the city – providing a glimpse of the hidden or unknown spaces – uncovers the layers of social, cultural, and economic history that produce urban space, and fosters a deeper engagement with questions of urban socio-spatial justice.Solnit argues that walking can allow us to encounter “new thoughts and possibilities.” To walk, she writes, is to take a “subversive detour… the scenic route through a half-abandoned landscape of ideas and experiences” (13). In this way, tactical activist walking tours aim to make visible what cannot be seen, in a way that considers the polysemic nature of place, and in doing so, they make visible the hidden relations of power that produce the contemporary city. In contrast, developer-led walking tours are singularly focussed, seeking to attract inflows of capital to neighbourhoods undergoing “renewal.” These tours encourage participants to adopt the position of urban voyeur, whilst activist-led walking tours encourage collaboration and participation in urban struggles to protect and preserve the contested spaces of the city. It is in this context that we sought to devise our own walking tour – Field Trip – to encourage active participation in issues of urban renewal.In organising this walking tour, however, we acknowledge our own entanglements within processes of gentrification. As designers, musicians, writers, academics, researchers, venue managers, artists, and activists, in organising Field Trip, we could easily be identified as “creatives”, implicated in Marrickville’s ongoing transformation. All of us have ongoing and deep-rooted connections to various Sydney subcultures – the same subcultures so routinely splashed across developer advertising material. This project was borne out of Frontyard – a community not-just-art space, and has been supported by the local Inner West Council. As such, Field Trip cannot be divorced from the highly contentious processes of redevelopment and gentrification that are always simmering in the background of discussions about Marrickville. We hope, however, that in this project we have started to highlight alternative voices in those redevelopment processes – and that this may contribute towards a “method of equality” for an ongoing democratisation of those processes (Davidson and Iveson).Field Trip: Urban Geographical Enquiry as Activism Given this context, Field Trip was designed as a public knowledge project that would connect local residents, workers, researchers, and decision-makers to share their experiences living and working in various parts of Sydney that are undergoing rapid change. The site of our project – Carrington Road, Marrickville in Sydney’s inner-west – has been earmarked for major redevelopment in coming years and is quickly becoming a flashpoint for the debates that permeate throughout the whole of Sydney: housing affordability, employment accessibility, gentrification and displacement. To date, public engagement and consultation regarding proposed development at Carrington Road has been limited. A major landholder in the area has engaged a consultancy firm to establish a community reference group (CRG) the help guide the project. The CRG arose after public outcry at an original $1.3 billion proposal to build 2,616 units in twenty towers of up to 105m in height (up to thirty-five storeys) in a predominantly low-rise residential suburb. Save Marrickville, a community group created in response to the proposal, has representatives on this reference group, and has endeavoured to make this process public. Ruming (181) has described these forms of consultation as “post-political,” stating thatin a universe of consensual decision-making among diverse interests, spaces for democratic contest and antagonistic politics are downplayed and technocratic policy development is deployed to support market and development outcomes.Given the notable deficit of spaces for democratic contest, Field Trip was devised as a way to reframe the debate outside of State- and developer-led consultation regimes that guide participants towards accepting the supposed inevitability of redevelopment. We invited a number of people affected by the proposed plans to speak during the walking tour at a location of their choosing, to discuss the work they do, the effect that redevelopment would have on their work, and their hopes and plans for the future. The walking tour was advertised publicly and the talks were recorded, edited and released as freely available podcasts. The proposed redevelopment of Carrington Road provided us with a unique opportunity to develop and operate our own walking tour. The linear street created an obvious “circuit” to the tour – up one side of the road, and down the other. We selected speakers based on pre-existing relationships, some formed during prior rounds of research (Gibson et al.). Speakers included a local Aboriginal elder, a representative from the Marrickville Historical Society, two workers (who also gave tours of their workplaces), the Lead Heritage Adviser at Sydney Water, who gave us a tour of the Carrington Road pumping station, and a representative from the Save Marrickville residents’ group. Whilst this provided a number of perspectives on the day, regrettably some groups were unrepresented, most notably the perspective of migrant groups who have a long-standing association with industrial precincts in Marrickville. It is hoped that further community input and collaboration in future iterations of Field Trip will address these issues of representation in community-led walking tours.A number of new understandings became apparent during the walking tour. For instance, the heritage-listed Carrington Road sewage pumping station, which is of “historic and aesthetic significance”, is unable to cope with the proposed level of residential development. According to Philip Bennett, Lead Heritage Adviser at Sydney Water, the best way to maintain this piece of heritage infrastructure is to keep it running. While this issue had been discussed in private meetings between Sydney Water and the developer, there is no formal mechanism to make this expert knowledge public or accessible. Similarly, through the Acknowledgement of Country for Field Trip, undertaken by Donna Ingram, Cultural Representative and a member of the Metropolitan Local Aboriginal Land Council, it became clear that the local Indigenous community had not been consulted in the development proposals for Carrington Road. This information, while not necessary secret, had also not been made public. Finally, the inclusion of knowledgeable local workers whose businesses are located on Carrington Road provided an insight into the “everyday.” They talked of community and collaboration, of site-specificity, the importance of clustering within their niche industries, and their fears for of displacement should redevelopment proceed.Via a community-led, participatory walking tour like Field Trip, threads of knowledge and new information are uncovered. These help create new spatial stories and readings of the landscape, broadening the scope of possibility for democratic participation in cities. Figure 3: Donna Ingram at Field Trip 2018.Tactical Walking, Tactical Media Stories connected to walking provide an opportunity for people to read the landscape differently (Mitchell). One of the goals of Field Trip was to begin a public knowledge exchange about Carrington Road so that spatial stories could be shared, and new readings of urban development could spread beyond the confines of the self-contained tour. Once shared, this knowledge becomes a story, and once remixed into existing stories and integrated into the way we understand the neighbourhood, a collective spatial practice is generated. “Every story is a travel story – a spatial practice”, says de Certeau in “Spatial Stories”. “In reality, they organise walks” (72). As well as taking a tactical approach to walking, we took a tactical approach to the mediation of the knowledge, by recording and broadcasting the voices on the walk and feeding information to a publicly accessible wiki. The term “tactical media” is an extension of de Certeau’s concept of tactics. David Garcia and Geert Lovink applied de Certeau’s concept of tactics to the field of media activism in their manifesto of tactical media, identifying a class of producers who amplify temporary reversals in the flow of power by exploiting the spaces, channels and platforms necessary for their practices. Tactical media has been used since the late nineties to help explain a range of open-source practices that appropriate technological tools for political purposes. While pointing out the many material distinctions between different types of tactical media projects within the arts, Rita Raley describes them as “forms of critical intervention, dissent and resistance” (6). The term has also been adopted by media activists engaged in a range of practices all over the world, including the Tactical Technology Collective. For Field Trip, tactical media is a way of creating representations that help navigate neighbourhoods as well as alternative political processes that shape them. In this sense, tactical representations do not “offer the omniscient point of view we associate with Cartesian cartographic practice” (Raley 2). Rather these representations are politically subjective systems of navigation that make visible hidden information and connect people to the decisions affecting their lives. Conclusion We have shown that the walking tour can be a tourist attraction, a catalyst to the transformation of urban space through gentrification, and an activist intervention into processes of urban renewal that exclude people and alternative ways of being in the city. This article presents practice-led research through the design of Field Trip. By walking collectively, we have focused on tactical ways of opening up participation in the future of neighbourhoods, and more broadly in designing the city. 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Abstract:

While the term “visual literacy” has grown in popularity in the last 50 years, its meaning remains nebulous. It is described variously as: a vehicle for aesthetic appreciation, a means of defence against visual manipulation, a sorting mechanism for an increasingly data-saturated age, and a prerequisite to civic inclusion (Fransecky 23; Messaris 181; McTigue and Flowers 580). Scholars have written extensively about the first three subjects but there has been less research on how visual literacy frames civic life and how it might help the public as a tool to address disadvantage and assist in removing social and cultural barriers. This article examines a forerunner to visual literacy in the push to create an international symbol language born out of popular education movements, a project that fell short of its goals but still left a considerable impression on graphic media. This article, then, presents an analysis of visual literacy campaigns in the early postwar era. These campaigns did not attempt to invent a symbolic language but posited that images themselves served as a universal language in which students could receive training. Of particular interest is how the concept of visual literacy has been mobilised as a pedagogical tool in design, digital humanities and in broader civic education initiatives promoted by Third Space institutions. Behind the creation of new visual literacy curricula is the idea that images can help anchor a world community, supplementing textual communication. Figure 1: Visual Literacy Yearbook. Montebello Unified School District, USA, 1973. Shedding Light: Origins of the Visual Literacy Frame The term “visual literacy” came to the fore in the early 1970s on the heels of mass literacy campaigns. The educators, creatives and media theorists who first advocated for visual learning linked this aim to literacy, an unassailable goal, to promote a more radical curricular overhaul. They challenged a system that had hitherto only acknowledged a very limited pathway towards academic success; pushing “language and mathematics”, courses “referred to as solids (something substantial) as contrasted with liquids or gases (courses with little or no substance)” (Eisner 92). This was deemed “a parochial view of both human ability and the possibilities of education” that did not acknowledge multiple forms of intelligence (Gardner). This change not only integrated elements of mass culture that had been rejected in education, notably film and graphic arts, but also encouraged the critique of images as a form of good citizenship, assuming that visually literate arbiters could call out media misrepresentations and manipulative political advertising (Messaris, “Visual Test”). This movement was, in many ways, reactive to new forms of mass media that began to replace newspapers as key forms of civic participation. Unlike simple literacy (being able to decipher letters as a mnemonic system), visual literacy involves imputing meanings to images where meanings are less fixed, yet still with embedded cultural signifiers. Visual literacy promised to extend enlightenment metaphors of sight (as in the German Aufklärung) and illumination (as in the French Lumières) to help citizens understand an increasingly complex marketplace of images. The move towards visual literacy was not so much a shift towards images (and away from books and oration) but an affirmation of the need to critically investigate the visual sphere. It introduced doubt to previously upheld hierarchies of perception. Sight, to Kant the “noblest of the senses” (158), was no longer the sense “least affected” by the surrounding world but an input centre that was equally manipulable. In Kant’s view of societal development, the “cosmopolitan” held the key to pacifying bellicose states and ensuring global prosperity and tranquillity. The process of developing a cosmopolitan ideology rests, according to Kant, on the gradual elimination of war and “the education of young people in intellectual and moral culture” (188-89). Transforming disparate societies into “a universal cosmopolitan existence” that would “at last be realised as the matrix within which all the original capacities of the human race may develop” and would take well-funded educational institutions and, potentially, a new framework for imparting knowledge (Kant 51). To some, the world of the visual presented a baseline for shared experience. Figure 2: Exhibition by the Gesellschafts- und Wirtschaftsmuseum in Vienna, photograph c. 1927. An International Picture Language The quest to find a mutually intelligible language that could “bridge worlds” and solder together all of humankind goes back to the late nineteenth century and the Esperanto movement of Ludwig Zamenhof (Schor 59). The expression of this ideal in the world of the visual picked up steam in the interwar years with designers and editors like Fritz Kahn, Gerd Arntz, and Otto and Marie Neurath. Their work transposing complex ideas into graphic form has been rediscovered as an antecedent to modern infographics, but the symbols they deployed were not to merely explain, but also help education and build international fellowship unbounded by spoken language. The Neuraths in particular are celebrated for their international picture language or Isotypes. These pictograms (sometimes viewed as proto-emojis) can be used to represent data without text. Taken together they are an “intemporal, hieroglyphic language” that Neutrath hoped would unite working-class people the world over (Lee 159). The Neuraths’ work was done in the explicit service of visual education with a popular socialist agenda and incubated in the social sphere of Red Vienna at the Gesellschafts- und Wirtschaftsmuseum (Social and Economic Museum) where Otto served as Director. The Wirtschaftsmuseum was an experiment in popular education, with multiple branches and late opening hours to accommodate the “the working man [who] has time to see a museum only at night” (Neurath 72-73). The Isotype contained universalist aspirations for the “making of a world language, or a helping picture language—[that] will give support to international developments generally” and “educate by the eye” (Neurath 13). Figure 3: Gerd Arntz Isotype Images. (Source: University of Reading.) The Isotype was widely adopted in the postwar era in pre-packaged sets of symbols used in graphic design and wayfinding systems for buildings and transportation networks, but with the socialism of the Neuraths’ peeled away, leaving only the system of logos that we are familiar with from airport washrooms, charts, and public transport maps. Much of the uptake in this symbol language could be traced to increased mobility and tourism, particularly in countries that did not make use of a Roman alphabet. The 1964 Olympics in Tokyo helped pave the way when organisers, fearful of jumbling too many scripts together, opted instead for black and white icons to represent the program of sports that summer. The new focus on the visual was both technologically mediated—cheaper printing and broadcast technologies made the diffusion of image increasingly possible—but also ideologically supported by a growing emphasis on projects that transcended linguistic, ethnic, and national borders. The Olympic symbols gradually morphed into Letraset icons, and, later, symbols in the Unicode Standard, which are the basis for today’s emojis. Wordless signs helped facilitate interconnectedness, but only in the most literal sense; their application was limited primarily to sports mega-events, highway maps, and “brand building”, and they never fulfilled their role as an educational language “to give the different nations a common outlook” (Neurath 18). Universally understood icons, particularly in the form of emojis, point to a rise in visual communication but they have fallen short as a cosmopolitan project, supporting neither the globalisation of Kantian ethics nor the transnational socialism of the Neuraths. Figure 4: Symbols in use. Women's bathroom. 1964 Tokyo Olympics. (Source: The official report of the Organizing Committee.) Counter Education By mid-century, the optimism of a universal symbol language seemed dated, and focus shifted from distillation to discernment. New educational programs presented ways to study images, increasingly reproducible with new technologies, as a language in and of themselves. These methods had their roots in the fin-de-siècle educational reforms of John Dewey, Helen Parkhurst, and Maria Montessori. As early as the 1920s, progressive educators were using highly visual magazines, like National Geographic, as the basis for lesson planning, with the hopes that they would “expose students to edifying and culturally enriching reading” and “develop a more catholic taste or sensibility, representing an important cosmopolitan value” (Hawkins 45). The rise in imagery from previously inaccessible regions helped pupils to see themselves in relation to the larger world (although this connection always came with the presumed superiority of the reader). “Pictorial education in public schools” taught readers—through images—to accept a broader world but, too often, they saw photographs as a “straightforward transcription of the real world” (Hawkins 57). The images of cultures and events presented in Life and National Geographic for the purposes of education and enrichment were now the subject of greater analysis in the classroom, not just as “windows into new worlds” but as cultural products in and of themselves. The emerging visual curriculum aimed to do more than just teach with previously excluded modes (photography, film and comics); it would investigate how images presented and mediated the world. This gained wider appeal with new analytical writing on film, like Raymond Spottiswoode's Grammar of the Film (1950) which sought to formulate the grammatical rules of visual communication (Messaris 181), influenced by semiotics and structural linguistics; the emphasis on grammar can also be seen in far earlier writings on design systems such as Owen Jones’s 1856 The Grammar of Ornament, which also advocated for new, universalising methods in design education (Sloboda 228). The inventorying impulse is on display in books like Donis A. Dondis’s A Primer of Visual Literacy (1973), a text that meditates on visual perception but also functions as an introduction to line and form in the applied arts, picking up where the Bauhaus left off. Dondis enumerates the “syntactical guidelines” of the applied arts with illustrations that are in keeping with 1920s books by Kandinsky and Klee and analyse pictorial elements. However, at the end of the book she shifts focus with two chapters that examine “messaging” and visual literacy explicitly. Dondis predicts that “an intellectual, trained ability to make and understand visual messages is becoming a vital necessity to involvement with communication. It is quite likely that visual literacy will be one of the fundamental measures of education in the last third of our century” (33) and she presses for more programs that incorporate the exploration and analysis of images in tertiary education. Figure 5: Ideal spatial environment for the Blueprint charts, 1970. (Image: Inventory Press.) Visual literacy in education arrived in earnest with a wave of publications in the mid-1970s. They offered ways for students to understand media processes and for teachers to use visual culture as an entry point into complex social and scientific subject matter, tapping into the “visual consciousness of the ‘television generation’” (Fransecky 5). Visual culture was often seen as inherently democratising, a break from stuffiness, the “artificialities of civilisation”, and the “archaic structures” that set sensorial perception apart from scholarship (Dworkin 131-132). Many radical university projects and community education initiatives of the 1960s made use of new media in novel ways: from Maurice Stein and Larry Miller’s fold-out posters accompanying Blueprint for Counter Education (1970) to Emory Douglas’s graphics for The Black Panther newspaper. Blueprint’s text- and image-dense wall charts were made via assemblage and they were imagined less as charts and more as a “matrix of resources” that could be used—and added to—by youth to undertake their own counter education (Cronin 53). These experiments in visual learning helped to break down old hierarchies in education, but their aim was influenced more by countercultural notions of disruption than the universal ideals of cosmopolitanism. From Image as Text to City as Text For a brief period in the 1970s, thinkers like Marshall McLuhan (McLuhan et al., Massage) and artists like Bruno Munari (Tanchis and Munari) collaborated fruitfully with graphic designers to create books that mixed text and image in novel ways. Using new compositional methods, they broke apart traditional printing lock-ups to superimpose photographs, twist text, and bend narrative frames. The most famous work from this era is, undoubtedly, The Medium Is the Massage (1967), McLuhan’s team-up with graphic designer Quentin Fiore, but it was followed by dozens of other books intended to communicate theory and scientific ideas with popularising graphics. Following in the footsteps of McLuhan, many of these texts sought not just to explain an issue but to self-consciously reference their own method of information delivery. These works set the precedent for visual aids (and, to a lesser extent, audio) that launched a diverse, non-hierarchical discourse that was nonetheless bound to tactile artefacts. In 1977, McLuhan helped develop a media textbook for secondary school students called City as Classroom: Understanding Language and Media. It is notable for its direct address style and its focus on investigating spaces outside of the classroom (provocatively, a section on the third page begins with “Should all schools be closed?”). The book follows with a fine-grained analysis of advertising forms in which students are asked to first bring advertisem*nts into class for analysis and later to go out into the city to explore “a man-made environment, a huge warehouse of information, a vast resource to be mined free of charge” (McLuhan et al., City 149). As a document City as Classroom is critical of existing teaching methods, in line with the radical “in the streets” pedagogy of its day. McLuhan’s theories proved particularly salient for the counter education movement, in part because they tapped into a healthy scepticism of advertisers and other image-makers. They also dovetailed with growing discontent with the ad-strew visual environment of cities in the 1970s. Budgets for advertising had mushroomed in the1960s and outdoor advertising “cluttered” cities with billboards and neon, generating “fierce intensities and new hybrid energies” that threatened to throw off the visual equilibrium (McLuhan 74). Visual literacy curricula brought in experiential learning focussed on the legibility of the cities, mapping, and the visualisation of urban issues with social justice implications. The Detroit Geographical Expedition and Institute (DGEI), a “collective endeavour of community research and education” that arose in the aftermath of the 1967 uprisings, is the most storied of the groups that suffused the collection of spatial data with community engagement and organising (Warren et al. 61). The following decades would see a tamed approach to visual literacy that, while still pressing for critical reading, did not upend traditional methods of educational delivery. Figure 6: Beginning a College Program-Assisting Teachers to Develop Visual Literacy Approaches in Public School Classrooms. 1977. ERIC. Searching for Civic Education The visual literacy initiatives formed in the early 1970s both affirmed existing civil society institutions while also asserting the need to better inform the public. Most of the campaigns were sponsored by universities, major libraries, and international groups such as UNESCO, which published its “Declaration on Media Education” in 1982. They noted that “participation” was “essential to the working of a pluralistic and representative democracy” and the “public—users, citizens, individuals, groups ... were too systematically overlooked”. Here, the public is conceived as both “targets of the information and communication process” and users who “should have the last word”. To that end their “continuing education” should be ensured (Study 18). Programs consisted primarily of cognitive “see-scan-analyse” techniques (Little et al.) for younger students but some also sought to bring visual analysis to adult learners via continuing education (often through museums eager to engage more diverse audiences) and more radical popular education programs sponsored by community groups. By the mid-80s, scores of modules had been built around the comprehension of visual media and had become standard educational fare across North America, Australasia, and to a lesser extent, Europe. There was an increasing awareness of the role of data and image presentation in decision-making, as evidenced by the surprising commercial success of Edward Tufte’s 1982 book, The Visual Display of Quantitative Information. Visual literacy—or at least image analysis—was now enmeshed in teaching practice and needed little active advocacy. Scholarly interest in the subject went into a brief period of hibernation in the 1980s and early 1990s, only to be reborn with the arrival of new media distribution technologies (CD-ROMs and then the internet) in classrooms and the widespread availability of digital imaging technology starting in the late 1990s; companies like Adobe distributed free and reduced-fee licences to schools and launched extensive teacher training programs. Visual literacy was reanimated but primarily within a circ*mscribed academic field of education and data visualisation. Figure 7: Visual Literacy; What Research Says to the Teacher, 1975. National Education Association. USA. Part of the shifting frame of visual literacy has to do with institutional imperatives, particularly in places where austerity measures forced strange alliances between disciplines. What had been a project in alternative education morphed into an uncontested part of the curriculum and a dependable budget line. This shift was already forecasted in 1972 by Harun Farocki who, writing in Filmkritik, noted that funding for new film schools would be difficult to obtain but money might be found for “training in media education … a discipline that could persuade ministers of education, that would at the same time turn the budget restrictions into an advantage, and that would match the functions of art schools” (98). Nearly 50 years later educators are still using media education (rebranded as visual or media literacy) to make the case for fine arts and humanities education. While earlier iterations of visual literacy education were often too reliant on the idea of cracking the “code” of images, they did promote ways of learning that were a deep departure from the rote methods of previous generations. Next-gen curricula frame visual literacy as largely supplemental—a resource, but not a program. By the end of the 20th century, visual literacy had changed from a scholarly interest to a standard resource in the “teacher’s toolkit”, entering into school programs and influencing museum education, corporate training, and the development of public-oriented media (Literacy). An appreciation of image culture was seen as key to creating empathetic global citizens, but its scope was increasingly limited. With rising austerity in the education sector (a shift that preceded the 2008 recession by decades in some countries), art educators, museum enrichment staff, and design researchers need to make a case for why their disciplines were relevant in pedagogical models that are increasingly aimed at “skills-based” and “job ready” teaching. Arts educators worked hard to insert their fields into learning goals for secondary students as visual literacy, with the hope that “literacy” would carry the weight of an educational imperative and not a supplementary field of study. Conclusion For nearly a century, educational initiatives have sought to inculcate a cosmopolitan perspective with a variety of teaching materials and pedagogical reference points. Symbolic languages, like the Isotype, looked to unite disparate people with shared visual forms; while educational initiatives aimed to train the eyes of students to make them more discerning citizens. The term ‘visual literacy’ emerged in the 1960s and has since been deployed in programs with a wide variety of goals. Countercultural initiatives saw it as a prerequisite for popular education from the ground up, but, in the years since, it has been formalised and brought into more staid curricula, often as a sort of shorthand for learning from media and pictures. The grand cosmopolitan vision of a complete ‘visual language’ has been scaled back considerably, but still exists in trace amounts. Processes of globalisation require images to universalise experiences, commodities, and more for people without shared languages. Emoji alphabets and globalese (brands and consumer messaging that are “visual-linguistic” amalgams “increasingly detached from any specific ethnolinguistic group or locality”) are a testament to a mediatised banal cosmopolitanism (Jaworski 231). In this sense, becoming “fluent” in global design vernacular means familiarity with firms and products, an understanding that is aesthetic, not critical. It is very much the beneficiaries of globalisation—both state and commercial actors—who have been able to harness increasingly image-based technologies for their benefit. To take a humorous but nonetheless consequential example, Spanish culinary boosters were able to successfully lobby for a paella emoji (Miller) rather than having a food symbol from a less wealthy country such as a Senegalese jollof or a Morrocan tagine. This trend has gone even further as new forms of visual communication are increasingly streamlined and managed by for-profit media platforms. The ubiquity of these forms of communication and their global reach has made visual literacy more important than ever but it has also fundamentally shifted the endeavour from a graphic sorting practice to a critical piece of social infrastructure that has tremendous political ramifications. Visual literacy campaigns hold out the promise of educating students in an image-based system with the potential to transcend linguistic and cultural boundaries. This cosmopolitan political project has not yet been realised, as the visual literacy frame has drifted into specialised silos of art, design, and digital humanities education. It can help bridge the “incomplete connections” of an increasingly globalised world (Calhoun 112), but it does not have a program in and of itself. Rather, an evolving visual literacy curriculum might be seen as a litmus test for how we imagine the role of images in the world. References Brown, Neil. “The Myth of Visual Literacy.” Australian Art Education 13.2 (1989): 28-32. Calhoun, Craig. “Cosmopolitanism in the Modern Social Imaginary.” Daedalus 137.3 (2008): 105–114. Cronin, Paul. “Recovering and Rendering Vital Blueprint for Counter Education at the California Institute for the Arts.” Blueprint for Counter Education. Inventory Press, 2016. 36-58. Dondis, Donis A. A Primer of Visual Literacy. MIT P, 1973. Dworkin, M.S. “Toward an Image Curriculum: Some Questions and Cautions.” Journal of Aesthetic Education 4.2 (1970): 129–132. Eisner, Elliot. Cognition and Curriculum: A Basis for Deciding What to Teach. Longmans, 1982. Farocki, Harun. “Film Courses in Art Schools.” Trans. Ted Fendt. Grey Room 79 (Apr. 2020): 96–99. Fransecky, Roger B. Visual Literacy: A Way to Learn—A Way to Teach. Association for Educational Communications and Technology, 1972. Gardner, Howard. Frames Of Mind. Basic Books, 1983. Hawkins, Stephanie L. “Training the ‘I’ to See: Progressive Education, Visual Literacy, and National Geographic Membership.” American Iconographic. U of Virginia P, 2010. 28–61. Jaworski, Adam. “Globalese: A New Visual-Linguistic Register.” Social Semiotics 25.2 (2015): 217-35. Kant, Immanuel. Anthropology from a Pragmatic Point of View. Cambridge UP, 2006. Kant, Immanuel. “Perpetual Peace.” Political Writings. Ed. H. Reiss. Cambridge UP, 1991 [1795]. 116–130. Kress, G., and T. van Leeuwen. Reading images: The Grammar of Visual Design. Routledge, 1996. Literacy Teaching Toolkit: Visual Literacy. Department of Education and Training (DET), State of Victoria. 29 Aug. 2018. 30 Sep. 2020 <https://www.education.vic.gov.au:443/school/teachers/teachingresources/discipline/english/literacy/ readingviewing/Pages/litfocusvisual.aspx>. Lee, Jae Young. “Otto Neurath's Isotype and the Rhetoric of Neutrality.” Visible Language 42.2: 159-180. Little, D., et al. Looking and Learning: Visual Literacy across the Disciplines. Wiley, 2015. Messaris, Paul. “Visual Literacy vs. Visual Manipulation.” Critical Studies in Mass Communication 11.2: 181-203. DOI: 10.1080/15295039409366894 ———. “A Visual Test for Visual ‘Literacy.’” The Annual Meeting of the Speech Communication Association. 31 Oct. to 3 Nov. 1991. Atlanta, GA. <https://files.eric.ed.gov/fulltext/ED347604.pdf>. McLuhan, Marshall. Understanding Media: The Extensions of Man. McGraw-Hill, 1964. McLuhan, Marshall, Quentin Fiore, and Jerome Agel. The Medium Is the Massage, Bantam Books, 1967. McLuhan, Marshall, Kathryn Hutchon, and Eric McLuhan. City as Classroom: Understanding Language and Media. Agincourt, Ontario: Book Society of Canada, 1977. McTigue, Erin, and Amanda Flowers. “Science Visual Literacy: Learners' Perceptions and Knowledge of Diagrams.” Reading Teacher 64.8: 578-89. Miller, Sarah. “The Secret History of the Paella Emoji.” Food & Wine, 20 June 2017. <https://www.foodandwine.com/news/true-story-paella-emoji>. Munari, Bruno. Square, Circle, Triangle. Princeton Architectural Press, 2016. Newfield, Denise. “From Visual Literacy to Critical Visual Literacy: An Analysis of Educational Materials.” English Teaching-Practice and Critique 10 (2011): 81-94. Neurath, Otto. International Picture Language: The First Rules of Isotype. K. Paul, Trench, Trubner, 1936. Schor, Esther. Bridge of Words: Esperanto and the Dream of a Universal Language. Henry Holt and Company, 2016. Sloboda, Stacey. “‘The Grammar of Ornament’: Cosmopolitanism and Reform in British Design.” Journal of Design History 21.3 (2008): 223-36. Study of Communication Problems: Implementation of Resolutions 4/19 and 4/20 Adopted by the General Conference at Its Twenty-First Session; Report by the Director-General. UNESCO, 1983. Tanchis, Aldo, and Bruno Munari. Bruno Munari: Design as Art. MIT P, 1987. Warren, Gwendolyn, Cindi Katz, and Nik Heynen. “Myths, Cults, Memories, and Revisions in Radical Geographic History: Revisiting the Detroit Geographical Expedition and Institute.” Spatial Histories of Radical Geography: North America and Beyond. Wiley, 2019. 59-86.

Abstract:

The two companions scurry off when they hear a noise at the door. It was only a noise, but it was also a message, a bit of information producing panic: an interruption, a corruption, a rupture of communication. Was the noise really a message? Wasn’t it, rather, static, a parasite? Michael Serres, 1982. Since, ordinarily, channels have a certain amount of noise, and therefore a finite capacity, exact transmission is impossible. Claude Shannon, 1948. Reading Information At their most simplistic, there are two means for shifting information around – analogue and digital. Analogue movement depends on analogy to perform computations; it is continuous and the relationships between numbers are keyed as a continuous ordinal set. The digital set is discrete; moving one finger at a time results in a one-to-one correspondence. Nevertheless, analogue and digital are like the two companions in Serres’ tale. Each suffers the relationship of noise to information as internal rupture and external interference. In their examination of historical constructions of information, Hobart and Schiffman locate the noise of the analogue within its physical materials; they write, “All analogue machines harbour a certain amount of vagueness, known technically as ‘noise’. Which describes the disturbing influences of the machine’s physical materials on its calculations” (208). These “certain amounts of vagueness” are essential to Claude Shannon’s articulation of a theory for information transfer that forms the basis for this paper. In transforming the structures and materials through which it travels, information has left its traces in digital art installation. These traces are located in installation’s systems, structures and materials. The usefulness of information theory as a tool to understand these relationships has until recently been overlooked by a tradition of media art history that has grouped artworks according to the properties of the artwork and/or tied them into the histories of representation and perception in art theory. Throughout this essay I use the productive dual positioning of noise and information to address the errors and impurity inherent within the viewing experiences of digital installation. Information and Noise It is not hard to see why the fractured spaces of digital installation are haunted by histories of information science. In his 1948 essay “The Mathematical Theory of Communication” Claude Shannon developed a new model for communications technologies that articulated informational feedback processes. Discussions of information transmission through phone lines were occurring alongside the development of technology capable of computing multiple discrete and variable packets of information: that is, the digital computer. And, like art, information science remains concerned with the material spaces of transmission – whether conceptual, social or critical. In the context of art something is made to be seen, understood, viewed, or presented as a series of relationships that might be established between individuals, groups, environments, and sensations. Understood this way art is an aesthetic relationship between differing material bodies, images, representations, and spaces. It is an event. Shannon was adamant that information must not be confused with meaning. To increase efficiency he insisted that the message be separated from its components; in particular, those aspects that were predictable were not to be considered information (Hansen 79). The problem that Shannon had to contend with was noise. Unwanted and disruptive, noise became symbolic of the struggle to control the growth of systems. The more complex the system, the more noise needed to be addressed. Noise is both the material from which information is constructed, as well as being the matter which information resists. Weaver (Shannon’s first commentator) writes: In the process of being transmitted, it is unfortunately characteristic that certain things are added to the signal which were not intended by the information source. These unwanted additions may be distortions of sound (in telephony, for example) or static (in radio), or distortions in shape or shading of picture (television), or errors in transmission (telegraphy or facsimile), etc. All of these changes in the transmitted signal are called noise. (4). To enable more efficient message transmission, Shannon designed systems that repressed as much noise as possible, while also acknowledging that without some noise information could not be transmitted. Shannon’s conception of information meant that information would not change if the context changed. This was crucial if a general theory of information transmission was to be plausible and meant that a methodology for noise management could be foregrounded (Pask 123). Without meaning, information became a quantity, a yes or no decision, that Shannon called a “bit” (1). Shannon’s emphasis on separating signal or message from both predicability and external noise appeared to give information an identity where it could float free of a material substance and be treated independently of context. However, for this to occur information would have to become fixed and understood as an entity. Shannon went to pains to demonstrate that the separation of meaning and information was actually to enable the reverse. A fluidity of information and the possibilities for encoding it would mean that information, although measurable, did not have a finite form. Tied into the paradox of this equation is the crucial role of noise or error. In Shannon’s communication model information is not only complicit with noise; it is totally dependant upon it for understanding. Without noise, either encoded within the original message or present from sources outside the channel, information cannot get through. The model of sender-encoder-channel-signal (message)-decoder-receiver that Shannon constructed has an arrow inserting noise. Visually and schematically this noise is a disruption pointing up and inserting itself in the nice clean lines of the message. This does not mean that noise was a last minute consideration; rather noise was the very thing Shannon was working with (and against). It is present in every image we have of information. A source, message, transmitter, receiver and their attendant noises are all material infrastructures that serve to contextualise the information they transmit, receive, and disrupt. Figure 1. Claude Shannon “The Mathematical Theory of Communication” 1948. In his analytical discussion of the diagram, Shannon actually locates noise in two crucial places. The first position accorded noise is external, marked by the arrow that demonstrates how noise is introduced to the message channel whilst in transit. External noise confuses the purity of the message whilst equivocally adding new information. External noise has a particular materiality and enters the equation as unexplained variation and random error. This is disruptive presence rather than entropic coded pattern. Shannon offers this equivocal definition of noise to be everything that is outside the linear model of sender-channel-receiver; hence, anything can be noise if it enters a channel where it is unwelcome. Secondly, noise was defined as unpredictability or entropy found and encoded within the message itself. This for Shannon was an essential and, in some ways, positive role. Entropic forces invited continual reorganisation and (when engaging the laws of redundancy) assisted with the removal of repetition enabling faster message transmission (Shannon 48). Weaver calls this shifting relationship between entropy and message “equivocation” (11). Weaver identified equivocation as central to the manner in which noise and information operated. A process of equivocation identified the receiver’s knowledge. For Shannon, a process of equivocation mediated between useful information and noise, as both were “measured in the same units” (Hayles, Chaos 55). To eliminate noise completely is to sacrifice information. Information understood in this way is also about relationships between differing material bodies, representations, and spaces, connected together for the purposes of transmission. It, like the artwork, is an event. This would appear to suggest a correlation between information transmission and viewing in galleries. Far from it. Although, the contemporary information channel is essentially a tube with fixed walls, (it is still constrained by physical properties, bandwidth and so on) and despite the implicit spatialisation of information models, I am not proposing a direct correlation between information channels and installation spaces. This is because I am not interested in ‘reading’ the information of either environment. What I am suggesting is that both environments share this material of noise. Noise is present in four places. Firstly noise is within the media errors of transmission, and secondly, it is within the media of the installation, (neither of which are one way flows). Thirdly, the viewer or listener introduces noise as interference, and lastly, it is present in the very materials thorough which it travels. Noise layered on noise. Redundancy and Modulation So far in this paper I have discussed the relationship of information to noise. For the remainder, I want to address some particular processes or manifestations of noise in New Zealand artists’ collective, et al.’s maintenance of social solidarity–instance 5 (2006, exhibited as part of the SCAPE Biennal of Art in Public Space, Christchurch Art Gallery). The installation occupies a small alcove that is partially blocked by a military-style portable table stacked with newspapers. Inside the space are three grey wooden chairs, some headphones, and a modified data projection of Google Earth. It is not immediately clear if the viewer is allowed within the spaces of the alcove to listen to the headphones as monotonous voices fill the whole space intoning political, social, and religious platitudes. The headphones might be a tool to block out the noise. In the installation it is as if multiple messages have been sent but their source, channel, and transmitter are unintelligible to the receiver. All that is left is information divorced from meaning. As other works by et al. have demonstrated, social solidarity is not a fundamentalism with directed positions and singular leaders. For example, in rapture (2004) noise disrupts all presence as a portable shed quivers in response to underground nuclear explosions 40,000km away. In the fundamental practice (2005) the viewer is left attempting to decode the un-encoded, as again sound and large steel barriers control and determine only certain movements (see http://www.etal.name/ for some documentation of these projects) . maintenance of social solidarity–instance 5 is a development of the fundamental practice. To enter its spaces viewers slip around the table and find themselves extremely close to the projection screen. Despite the provision of copious media the viewer cannot control any aspect of the environment. On screen, and apparently integral to the Google Earth imagery, are five animated and imposing dark grey monolith forms. Because of their connection to the monotonous voices in the headphones, the monoliths seem to map the imposition of narrative, power, and force in various disputed territories. Like their sudden arrival in Kubrick’s 2001: A Space Odyssey (1968) it is the contradiction of the visibility and improbability of the monoliths that renders them believable. On the video landscape the five monoliths apparently house the dispassionate voices of many different media and political authorities. Their presence is both redundant and essential as they modulate the layering of media forces – and in between, error slips in. In a broad discussion of information Gilles Deleuze and Felix Guattari highlight the necessary role of redundancy commenting that: redundancy has two forms, frequency and resonance; the first concerns the significance of information, the second (I=I) concerns the subjectivity of communication. It becomes apparent that information and communication, and even significance and subjectification, are subordinate to redundancy (79). In maintenance of social solidarity–instance 5 patterns of frequency highlight the necessary role of entropy where it is coded into gaps in the vocal transmission. Frequency is a structuring of information tied to meaningful communication. Resonance, like the stack of un-decodable newspapers on the portable table, is the carrier of redundancy. It is in the gaps between the recorded voices that connections between the monoliths and the texts are made, and these two forms of redundancy emerge. As Shannon says, redundancy is a problem of language. This is because redundancy and modulation do not equate with relationship of signal to noise. Signal to noise is a representational relationship; frequency and resonance are not representational but relational. This means that an image that might be “real-time” interrupts our understanding that the real comes first with representation always trailing second (Virilio 65). In maintenance of social solidarity–instance 5 the monoliths occupy a fixed spatial ground, imposed over the shifting navigation of Google Earth (this is not to mistake Google Earth with the ‘real’ earth). Together they form a visual counterpoint to the texts reciting in the viewer’s ears, which themselves might present as real but again, they aren’t. As Shannon contended, information cannot be tied to meaning. Instead, in the race for authority and thus authenticity we find interlopers, noisy digital images that suggest the presence of real-time perception. The spaces of maintenance of social solidarity–instance 5 meld representation and information together through the materiality of noise. And across all the different modalities employed, the appearance of noise is not through formation, but through error, accident, or surprise. This is the last step in a movement away from the mimetic obedience of information and its adherence to meaning-making or representational systems. In maintenance of social solidarity–instance 5 we are forced to align real time with virtual spaces and suspend our disbelief in the temporal truths that we see on the screen before us. This brief introduction to the work has returned us to the relationship between analogue and digital materials. Signal to noise is an analogue relationship of presence and absence. No signal equals a break in transmission. On the other hand, a digital system, due to its basis in discrete bits, transmits through probability (that is, the transmission occurs through pattern and randomness, rather than presence and absence (Hayles, How We Became 25). In his use of Shannon’s theory for the study of information transmission, Schwartz comments that the shift in information theory from analogue to digital is a shift from an analogue relationship of signal to noise to one of the probability of error (318). As I have argued in this paper, if it is measured as a quantity, noise is productive; it adds information. In both digital and analogue systems it is predictability and repetition that do not contribute information. Von Neumann makes the distinction clear saying that to some extent the “precision” of the digital machine “is absolute.” Even though, error as a matter of normal operation and not solely … as an accident attributable to some definite breakdown, nevertheless creeps in (294). Error creeps in. In maintenance of social solidarity–instance 5, et al. disrupts signal transmission by layering ambiguities into the installation. Gaps are left for viewers to introduce misreadings of scale, space, and apprehension. Rather than selecting meaning out of information within nontechnical contexts, a viewer finds herself in the same sphere as information. Noise imbricates both information and viewer within a larger open system. When asked about the relationship with the viewer in her work, et al. collaborator p.mule writes: To answer the 1st question, communication is important, clarity of concept. To answer the 2nd question, we are all receivers of information, how we process is individual. To answer the 3rd question, the work is accessible if you receive the information. But the question remains: how do we receive the information? In maintenance of social solidarity–instance 5 the system dominates. Despite the use of sound engineering and sophisticated Google Earth mapping technologies, the work appears to be constructed from discarded technologies both analogue and digital. The ominous hovering monoliths suggest answers: that somewhere within this work are methodologies to confront the materialising forces of digital error. To don the headphones is to invite a position that operates as a filtering of power. The parameters for this power are in a constant state of flux. This means that whilst mapping these forces the work does not locate them. Sound is encountered and constructed. Furthermore, the work does not oppose digital and analogue, for as von Neumann comments “the real importance of the digital procedure lies in its ability to reduce the computational noise level to an extent which is completely unobtainable by any other (analogy) procedure” (295). maintenance of social solidarity–instance 5 shows how digital and analogue come together through the productive errors of modulation and redundancy. et al.’s research constantly turns to representational and meaning making systems. As one instance, maintenance of social solidarity–instance 5 demonstrates how the digital has challenged the logics of the binary in the traditions of information theory. Digital logics are modulated by redundancies and accidents. In maintenance of social solidarity–instance 5 it is not possible to have information without noise. If, as I have argued here, digital installation operates between noise and information, then, in a constant disruption of the legacies of representation, immersion, and interaction, it is possible to open up material languages for the digital. Furthermore, an engagement with noise and error results in a blurring of the structures of information, generating a position from which we can discuss the viewer as immersed within the system – not as receiver or meaning making actant, but as an essential material within the open system of the artwork. References Barr, Jim, and Mary Barr. “L. Budd et al.” Toi Toi Toi: Three Generations of Artists from New Zealand. Ed. Rene Block. Kassel: Museum Fridericianum, 1999. 123. Burke, Gregory, and Natasha Conland, eds. et al. the fundamental practice. Wellington: Creative New Zealand, 2005. Burke, Gregory, and Natasha Conland, eds. Venice Document. et al. the fundamental practice. Wellington: Creative New Zealand, 2006. Daly-Peoples, John. Urban Myths and the et al. Legend. 21 Aug. 2004. The Big Idea (reprint) http://www.thebigidea.co.nz/print.php?sid=2234>. Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Trans. Brian Massumi. London: The Athlone Press, 1996. Hansen, Mark. New Philosophy for New Media. Cambridge, MA and London: MIT Press, 2004. Hayles, N. Katherine. How We Became Posthuman: Virtual Bodies in Cybernetics, Literature and Informatics. Chicago and London: U of Chicago P, 1999. Hayles, N. Katherine. Chaos Bound: Orderly Disorder in Contemporary Literature and Science. Ithaca and London: Cornell University, 1990. Hobart, Michael, and Zachary Schiffman. Information Ages: Literacy, Numeracy, and the Computer Revolution. Baltimore: Johns Hopkins UP, 1998. p.mule, et al. 2007. 2 Jul. 2007 http://www.etal.name/index.htm>. Pask, Gordon. An Approach to Cybernetics. London: Hutchinson, 1961. Paulson, William. The Noise of Culture: Literary Texts in a World of Information. Ithaca and London: Cornell University, 1988. Schwartz, Mischa. Information Transmission, Modulation, and Noise: A Unified Approach to Communication Systems. 3rd ed. New York: McGraw-Hill, 1980. Serres, Michel. The Parasite. Trans. Lawrence R. Schehr. Baltimore: John Hopkins UP, 1982. Shannon, Claude. A Mathematical Theory of Communication. July, October 1948. Online PDF. 27: 379-423, 623-656 (reprinted with corrections). 13 Jul. 2004 http://cm.bell-labs.com/cm/ms/what/shannonday/paper.html>. Virilio, Paul. The Vision Machine. Trans. Julie Rose. Bloomington and Indianapolis: Indiana UP, British Film Institute, 1994. Von Neumann, John. “The General and Logical Theory of Automata.” Collected Works. Ed. A. H. Taub. Vol. 5. Oxford: Pergamon Press, 1963. Weaver, Warren. “Recent Contributions to the Mathematical Theory of Communication.” The Mathematical Theory of Commnunication. Eds. Claude Shannon and Warren Weaver. paperback, 1963 ed. Urbana and Chicago: U of Illinois P, 1949. 1-16. Work Discussed et al. maintenance of social solidarity–instance 5 2006. Installation, Google Earth feed, newspapers, sound. Exhibited in SCAPE 2006 Biennial of Art in Public Space Christchurch Art Gallery, Christchurch, September 30-November 12. Images reproduced with the permission of et al. Photographs by Lee Cunliffe. Acknowledgments Research for this paper was conducted with the support of an Otago Polytechnic Resaerch Grant. Photographs of et al. maintenance of social solidarity–instance 5 by Lee Cunliffe. Citation reference for this article MLA Style Ballard, Su. "Information, Noise and et al." M/C Journal 10.5 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0710/02-ballard.php>. APA Style Ballard, S. (Oct. 2007) "Information, Noise and et al.," M/C Journal, 10(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0710/02-ballard.php>.

Abstract:

IntroductionOver three days in November 2017, 400 people gathered for a conference at the Sam’s Town Hotel and Gambling Hall in Las Vegas, Nevada. The majority of attendees were fiction authors but the conference program looked like no ordinary writer’s festival; there were no in-conversation interviews with celebrity authors, no panels on the politics of the book industry and no books launched or promoted. Instead, this was a gathering called 20Books2017, a self-publishing conference about the business of fiction ebooks and there was expertise in the room.Among those attending, 50 reportedly earned over $100,000 US per annum, with four said to be earning in excess of $1,000,000 US year. Yet none of these authors are household names. Their work is not adapted to film or television. Their books cannot be found on the shelves of brick-and-mortar bookstores. For the most part, these authors go unrepresented by the publishing industry and literary agencies, and further to which, only a fraction have ever actively pursued traditional publishing. Instead, they write for and sell into a commercial fiction market dominated by a single retailer and publisher: online retailer Amazon.While the online ebook market can be dynamic and lucrative, it can also be chaotic. Unlike the traditional publishing industry—an industry almost stoically adherent to various gatekeeping processes: an influential agent-class, formalized education pathways, geographic demarcations of curatorial power (see Thompson)—the nascent ebook market is unmapped and still somewhat ungoverned. As will be discussed below, even the markets directly engineered by Amazon are subject to rapid change and upheaval. It can be a space with shifting boundaries and thus, for many in the traditional industry both Amazon and self-publishing come to represent a type of encroaching northern dread.In the eyes of the traditional industry, digital self-publishing certainly conforms to the barbarous north of European literary metaphor: Orwell’s ‘real ugliness of industrialism’ (94) governed by the abject lawlessness of David Peace’s Yorkshire noir (Fowler). But for adherents within the day-to-day of self-publishing, this unruly space also provides the frontiers and gold-rushes of American West mythology.What remains uncertain is the future of both the traditional and the self-publishing sectors and the degree to which they will eventually merge, overlap and/or co-exist. So-called ‘hybrid-authors’ (those self-publishing and involved in traditional publication) are becoming increasingly common—especially in genre fiction—but the disruption brought about by self-publishing and ebooks appears far from complete.To the contrary, the Amazon-led ebook iteration of this market is relatively new. While self-publishing and independent publishing have long histories as modes of production, Amazon launched both its Kindle e-reader device and its marketplace Kindle Direct Publishing (KDP) a little over a decade ago. In the years subsequent, the integration of KDP within the Amazon retail environment dramatically altered the digital self-publishing landscape, effectively paving the way for competing platforms (Kobo, Nook, iBooks, GooglePlay) and today’s vibrant—and, at times, crassly commercial—self-published fiction communities.As a result, the self-publishing market has experienced rapid growth: self-publishers now collectively hold the largest share of fiction sales within Amazon’s ebook categories, as much as 35% of the total market (Howey). Contrary to popular belief they do not reside entirely at the bottom of Amazon’s expansive catalogue either: at the time of writing, 11 of Amazon’s Top 50 Bestsellers were self-published and the median estimated monthly revenue generated by these ‘indie’ books was $43,000 USD / month (per author) on the American site alone (KindleSpy).This international publishing market now proffers authors running the gamut of commercial uptake, from millionaire successes like romance writer H.M. Ward and thriller author Mark Dawson, through to the 19% of self-published authors who listed their annual royalty income as $0 per annum (Weinberg). Their overall market share remains small—as little as 1.8% of trade publishing in the US as a whole (McIlroy 4)—but the high end of this lucrative slice is particularly dynamic: science fiction author Michael Anderle (and 20Books2017 keynote) is on-track to become a seven-figure author in his second year of publishing (based on Amazon sales ranking data), thriller author Mark Dawson has sold over 300,000 copies of his self-published Milton series in 3 years (McGregor), and a slew of similar authors have recently attained New York Times and US Today bestseller status.To date, there is not a broad range of scholarship investigating the operational logics of self-published fiction. Timothy Laquintano’s recent Mass Authorship and the Rise of Self-Publishing (2016) is a notable exception, drawing self-publishing into historical debates surrounding intellectual property, the future of the book and digital abundance. The more empirical portions of Mass Authorship—taken from activity between 2011 to 2015—directly informs this research and his chapter on Amazon (Chapter 4) could be read as a more macro companion to my findings below; taken together and compared they illustrate just how fast-moving the market is. Nick Levey’s work on ‘post-press’ literature and its inherent risks (and discourses of cultural capitol) also informs my thesis here.In addition to which, there is scholarship centred on publishing more generally that also touches on self-published writers as a category of practitioner (see Baverstock and Steinitz, Haughland, Thomlinson and Bélanger). Most of this later work focuses almost entirely on the finished product, usually situating self-publishing as directly oppositional to traditional publishing, and thus subordinating it.In this paper, I hope to outline how the self-publishers I’ve observed have enacted various tactical approaches that specifically strive to tame their chaotic marketplace, and to indicate—through one case study (Amazon exclusivity)—a site of production and resistance where they have occasionally succeeded. Their approach is one that values information sharing and an open-source approach to book-selling and writing craft, ideologies drawn more from the tech / start-up world than commercial book industry described by Thompson (10). It is a space deeply informed by the virtual nature of its major platforms and as such, I argue its relation to the world of traditional publishing—and its representation within the traditional book industry—are tenuous, despite the central role of authorship and books.Making the Virtual Self-Publishing SceneWithin the study of popular music, the use of Barry Shank and Will Straw’s ‘scene’ concept has been an essential tool for uncovering and mapping independent/DIY creative practice. The term scene, defined by Straw as cultural space, is primarily interested in how cultural phenomena articulates or announces itself. A step beyond community, scene theorists are less concerned with examining an evolving history of practice (deemed essentialist) than they are concerned with focusing on the “making and remaking of alliances” as the crucial process whereby communal culture is formed, expressed and distributed (370).A scene’s spatial dimension—often categorized as local, translocal or virtual (see Bennett and Peterson)—demands attention be paid to hybridization, as a diversity of actors approach the same terrain from differing vantage points, with distinct motivations. As a research tool, scene can map action as the material existence of ideology. Thus, its particular usefulness is its ability to draw findings from diverse communities of practice.Drawing methodologies and approaches from Bourdieu’s field theory—a particularly resonant lens for examining cultural work—and de Certeau’s philosophies of space and circ*mstantial moves (“failed and successful attempts at redirection within a given terrain,” 375), scene focuses on articulation, the process whereby individual and communal activity becomes an observable or relatable or recordable phenomena.Within my previous work (see Bennett and Rogers, Rogers), I’ve used scene to map a variety of independent music-making practices and can see clear resemblances between independent music-making and the growing assemblage of writers within ebook self-publishing. The democratizing impulses espoused by self-publishers (the removal of gatekeepers as married to visions of a fiction/labour meritocracy) marry up quite neatly with the heady mix of separatism and entrepreneurialism inherent in Australian underground music.Self-publishers are typically older and typically more upfront about profit, but the communal interaction—the trade and gifting of support, resources and information—looks decidedly similar. Instead, the self-publishers appear different in one key regard: their scene-making is virtual in ways that far outstrip empirical examples drawn from popular music. 20Books2017 is only one of two conferences for this community thus far and represents one of the few occasions in which the community has met in any sort of organized way offline. For the most part, and in the day-to-day, self-publishing is a virtual scene.At present, the virtual space of self-published fiction is centralized around two digital platforms. Firstly, there is the online message board, of which two specific online destinations are key: the first is Kboards, a PHP-coded forum “devoted to all things Kindle” (Kboards) but including a huge author sub-board of self-published writers. The archive of this board amounts to almost two million posts spanning back to 2009. The second message board site is a collection of Facebook groups, of which the 10,000-strong membership of 20BooksTo50K is the most dominant; it is the originating home of 20Books2017.The other platform constituting the virtual scene of self-publishing is that of podcasting. While there are a number of high-profile static websites and blogs related to self-publishing (and an emerging community of vloggers), these pale in breadth and interaction when compared to podcasts such as The Creative Penn, The Self-Publishing Podcast, The Sell More Books Show, Rocking Self-Publishing (now defunct but archived) and The Self-Publishing Formula podcast. Statistical information on the distribution of these podcasts is unavailable but the circulation and online discussion of their content and the interrelation between the different shows and their hosts and guests all point to their currency within the scene.In short, if one is to learn about the business and craft production modes of self-publishing, one tends to discover and interact with one of these two platforms. The consensus best practice espoused on these boards and podcasts is the data set in which the remainder of this paper draws findings. I have spent the last two years embedded in these communities but for the purposes of this paper I will be drawing data exclusively from the public-facing Kboards, namely because it is the oldest, most established site, but also because all of the issues and discussion presented within this data have been cross-referenced across the different podcasts and boards. In fact, for a long period Kboards was so central to the scene that itself was often the topic of conversation elsewhere.Sticking in the Algorithm: The Best Practice of Fiction Self-PublishingSelf-publishing is a virtual scene because its “constellation of divergent interests and forces” (Shank, Preface, x) occur almost entirely online. This is not just a case of discussion, collaboration and discovery occurring online—as with the virtual layer of local and translocal music scenes—rather, the self-publishing community produces into the online space, almost exclusively. Its venues and distribution pathways are online and while its production mechanisms (writing) are still physical, there is an almost instantaneous and continuous interface with the online. These writers type and, increasingly dictate, their work into the virtual cloud, have it edited there (via in-text annotation) and from there the work is often designed, formatted, published, sold, marketed, reviewed and discussed online.In addition to which, a significant portion of these writers produce collaborative works, co-writing novels and co-editing them via cooperative apps. Teams of beta-readers (often fans) work on manuscripts pre-launch. Covers, blurbs, log lines, ad copy and novel openings are tested and reconfigured via crowd-sourced opinion. Seen here, the writing of the self-publishing scene is often explicitly commercial. But more to the fact, it never denies its direct co-relation with the mandates of online publishing. It is not traditional writing (it moves beyond authorship) and viewing these writers as emerging or unpublished or indeed, using the existing vernacular of literary writing practices, often fails to capture what it is they do.As the self-publishers write for the online space, Amazon forms a huge part of their thinking and working. The site sits at the heart of the practices under consideration here. Many of the authors drawn into this research are ‘wide’ in their online retail distribution, meaning they have books placed with Amazon’s online retail competitors. Yet the decision to go ‘wide’ or stay exclusive to Amazon — and the volume of discussion around this choice — is illustrative of how dominant the company remains in the scene. In fact, the example of Amazon exclusivity provides a valuable case-study.For self-publishers, Amazon exclusivity brings two stated and tangible benefits. The first relates to revenue diversification within Amazon, with exclusivity delivering an additional revenue stream in the form of Kindle Unlimited royalties. Kindle Unlimited (KU) is a subscription service for ebooks. Consumers pay a flat monthly fee ($13.99 AUD) for unlimited access to over a million Kindle titles. For a 300-page book, a full read-through of a novel under KU pays roughly the same royalty to authors as the sale of a $2.99 ebook, but only to Amazon-exclusive authors. If an exclusive book is particularly well suited to the KU audience, this can present authors with a very serious return.The second benefit of Amazon exclusivity is access to internal site merchandising; namely ‘Free Days’ where the book is given away (and can chart on the various ‘Top 100 Free’ leaderboards) and ‘Countdown Deals’ where a decreasing discount is staggered across a period (thus creating a type of scarcity).These two perks can prove particularly lucrative to individual authors. On Kboards, user Annie Jocoby (also writing as Rachel Sinclair) details her experiences with exclusivity:I have a legal thriller series that is all-in with KU [Kindle Unlimited], and I can honestly say that KU has been fantastic for visibility for that particular series. I put the books into KU in the first part of August, and I watched my rankings rise like crazy after I did that. They've stuck, too. If I weren't in KU, I doubt that they would still be sticking as well as they have. (anniejocoby)This is fairly typical of the positive responses to exclusivity, yet it incorporates a number of the more opaque benefits entangled with going exclusive to Amazon.First, there is ‘visibility.’ In self-publishing terms, ‘visibility’ refers almost exclusively to chart positions within Amazon. The myriad of charts — and how they function — is beyond the scope of this paper but they absolutely indicate — often dictate — the discoverability of a book online. These charts are the ‘front windows’ of Amazon, to use an analogy to brick-and-mortar bookstores. Books that chart well are actively being bought by customers and they are very often those benefiting from Amazon’s powerful recommendation algorithm, something that expands beyond the site into the company’s expansive customer email list. This brings us to the second point Jocoby mentions, the ‘sticking’ within the charts.There is a widely held belief that once a good book (read: free of errors, broadly entertaining, on genre) finds its way into the Amazon recommendation algorithm, it can remain there for long periods of time leading to a building success as sales beget sales, further boosting the book’s chart performance and reviews. There is also the belief among some authors that Kindle Unlimited books are actively favoured by this algorithm. The high-selling Amanda M. Lee noted a direct correlation:Rank is affected when people borrow your book [under KU]. Page reads don't play into it all. (Amanda M. Lee)Within the same thread, USA Today bestseller Annie Bellet elaborated:We tested this a bunch when KU 2.0 hit. A page read does zip for rank. A borrow, even with no pages read, is what prompts the rank change. Borrows are weighted exactly like sales from what we could tell, it doesn't matter if nobody opens the book ever. All borrows now are ghost borrows, of course, since we can't see them anymore, so it might look like pages are coming in and your rank is changing, but what is probably happening is someone borrowed your book around the same time, causing the rank jump. (Annie B)Whether this advantage is built into the algorithm in a (likely) attempt to favour exclusive authors, or by nature of KU books presenting at a lower price point, is unknown but there is anecdotal evidence that once a KU book gains traction, it can ‘stick’ within the charts for longer periods of time compared to non-exclusive titles.At the entrepreneurial end of the fiction self-publishing scene, Amazon is positioned at the very centre. To go wide—to follow vectors through the scene adjacent to Amazon — is to go around the commercial centre and its profits. Yet no one in this community remains unaffected by the strategic position of this site and the market it has either created or captured. Amazon’s institutional practices can be adopted by competitors (Kobo Plus is a version of KU) and the multitude of tactics authors use to promote their work all, in one shape or another, lead back to ‘circ*mstantial moves’ learned from Amazon or services that are aimed at promoting work sold there. Further to which, the sense of instability and risk engendered by such a dominant market player is felt everywhere.Some Closing Ideas on the Ideology of Self-PublishingSelf-publishing fiction remains tactical in the de Certeau sense of the term. It is responsive and ever-shifting, with a touch of communal complicity and what he calls la perruque (‘the wig’), a shorthand for resistance that presents itself as submission (25). The entrepreneurialism of self-published fiction trades off this sense of the tactical.Within the scene, Amazon bestseller charts aren’t as much markers of prestige as systems to be hacked. The choice between ‘wide’ and exclusive is only ever short-term; it is carefully scrutinised and the trade-offs and opportunities are monitored week-to-week and debated constantly online. Over time, the self-publishing scene has become expert at decoding Amazon’s monolithic Terms of Service, ever eager to find both advantage and risk as they attempt to lever the affordances of digital publishing against their own desire for profit and expression.This sense of mischief and slippage forms a big part of what self-publishing is. In contrast to traditional publishing—with its long lead times and physical real estate—self-publishing can’t help but appear fragile, wild and coarse. There is no other comparison possible.To survive in self-publishing is to survive outside the established book industry and to thrive within a new and far more uncertain market/space, one almost entirely without a mapped topology. Unlike the traditional publishing industry—very much a legacy, a “relatively stable” population group (Straw 373)—self-publishing cannot escape its otherness, not in the short term. Both its spatial coordinates and its pathways remain too fast-evolving in comparison to the referent of traditional publishing. In the short-to-medium term, I imagine it will remain at some cultural remove from traditional publishing, be it perceived as a threatening northern force or a speculative west.To see self-publishing in the present, I encourage scholars to step away from traditional publishing industry protocols and frameworks, to strive to see this new arena as the self-published authors themselves understand it (what Muggleton has referred to a “indigenous meaning” 13).Straw and Shank’s scene concept provides one possible conceptual framework for this shift in understanding as scene’s reliance on spatial considerations harbours an often underemphazised asset: it is a theory of orientation. At heart, it draws as much from de Certeau as Bourdieu and as such, the scene presented in this work is never complete or fixed. It is de Certeau’s city “shaped out of fragments of trajectories and alterations of spaces” (93). These scenes—be they musicians or authors—are only ever glimpsed and from a vantage point of close proximity. In short, it is one way out of the essentialisms that currently shroud self-published fiction as a craft, business and community of authors. The cultural space of self-publishing, to return Straw’s scene definition, is one that mirrors its own porous, online infrastructure, its own predominance in virtuality. Its pathways are coded together inside fast-moving media companies and these pathways are increasingly entwined within algorithmic processes of curation that promise meritocratization and disintermediation yet delivery systems that can be learned and manipulated.The agility to publish within these systems is the true skill-set required to self-publish fiction online. It traverses specific platforms and short-term eras. It is the core attribute of success in the scene. Everything else is secondary, including the content of the books produced. It is not the case that these books are of lesser literary quality or that their ever-growing abundance is threatening—this is the counter-argument so often presented by the traditional book industry—but more so that without entrepreneurial agility, the quality of the ebook goes undetermined as it sinks lower and lower into a distribution system that is so open it appears endless.ReferencesAmanda M. Lee. “Re: KU Page Reads and Rank.” Kboards: Writer’s Cafe. 1 Oct. 2007 <https://www.kboards.com/index.php/topic,232945.msg3245005.html#msg3245005>.Annie B [Annie Bellet]. “Re: KU Page Reads and Rank.” Kboards: Writer’s Cafe. 1 Oct. 2007 <https://www.kboards.com/index.php/topic,232945.msg3245068.html#msg3245068>.Anniejocoby [Annie Jocoby]. “Re: Tell Me Why You're WIDE or KU ONLY.” Kboards: Writer’s Cafe. 1 Oct. 2007 <https://www.kboards.com/index.php/topic,242514.msg3558176.html#msg3558176>.Baverstock, Alison, and Jackie Steinitz. “Why Are the Self-Publishers?” Learned Publishing 26 (2013): 211-223.Bennett, Andy, and Richard A. Peterson, eds. Music Scenes: Local, Translocal and Virtual. Vanderbilt University Press, 2004.———, and Ian Rogers. Popular Music Scenes and Cultural Memory. Palgrave Macmillan, 2016.Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Routledge, 1984.De Certeau, Michel. The Practice of Everyday Life. University of California Press, 1984.Haugland, Ann. “Opening the Gates: Print On-Demand Publishing as Cultural Production” Publishing Research Quarterly 22.3 (2006): 3-16.Howey, Hugh. “October 2016 Author Earnings Report: A Turning of the Tide.” Author Earnings. 12 Oct. 2016 <http://authorearnings.com/report/october-2016/>.Kboards. About Kboards.com. 2017. 4 Oct. 2017 <https://www.kboards.com/index.php/topic,242026.0.html>.KindleSpy. 2017. Chrome plug-in.Laquintano, Timothy. Mass Authorship and the Rise of Self-Publishing. University of Iowa Press, 2016.Levey, Nick. “Post-Press Literature: Self-Published Authors in the Literary Field.” Post 45. 1 Oct. 2017 <http://post45.research.yale.edu/2016/02/post-press-literature-self-published-authors-in-the-literary-field-3/>.McGregor, Jay. “Amazon Pays $450,000 a Year to This Self-Published Writer.” Forbes. 17 Apr. 2017 <http://www.forbes.com/sites/jaymcgregor/2015/04/17/mark-dawson-made-750000-from-self-published-amazon-books/#bcce23a35e38>.McIlroy, Thad. “Startups within the U.S. Book Publishing Industry.” Publishing Research Quarterly 33 (2017): 1-9.Muggleton, David. Inside Subculture: The Post-Modern Meaning of Style. Berg, 2000.Orwell, George. Selected Essays. Penguin Books, 1960.Fowler, Dawn. ‘‘This Is the North – We Do What We Want’: The Red Riding Trilogy as ‘Yorkshire Noir.” Cops on the Box. University of Glamorgan, 2013.Rogers, Ian. “The Hobbyist Majority and the Mainstream Fringe: The Pathways of Independent Music Making in Brisbane, Australia.” Redefining Mainstream Popular Music, eds. Andy Bennett, Sarah Baker, and Jodie Taylor. Routlegde, 2013. 162-173.Shank, Barry. Dissonant Identities: The Rock’n’Roll Scene in Austin Texas. Wesleyan University Press, 1994.Straw, Will. “Systems of Articulation, Logics of Change: Communities and Scenes in Popular Music.” Cultural Studies 5.3 (1991): 368–88.Thomlinson, Adam, and Pierre C. Bélanger. “Authors’ Views of e-Book Self-Publishing: The Role of Symbolic Capital Risk.” Publishing Research Quarterly 31 (2015): 306-316.Thompson, John B. Merchants of Culture: The Publishing Business in the Twenty-First Century. Penguin, 2012.Weinberg, Dana Beth. “The Self-Publishing Debate: A Social Scientist Separates Fact from Fiction.” Digital Book World. 3 Oct. 2017 <http://www.digitalbookworld.com/2013/self-publishing-debate-part3/>.

Abstract:

Creators and Creation Creation is a troubling word today, because it suggests an impossible act, indeed a miracle: the formation of something out of nothing. Today we no longer believe in miracles, yet we see all around us myriad acts which we routinely define as creative. Here, I am not referring to the artistic performances and works of gifted individuals, which have their own genealogy of creativity in the lineages of Western art. Rather, I am referring to the small, personal events that we see within the mediated spaces of the everyday (on the television screen, in magazines and newspapers) where lives are suddenly changed for the better through the consumption of products designed to fulfil our personal desires. In this paper, I want to explore the implications of thinking about everyday creativity as a modern cultural form. I want to suggest that not only is such an impossible possibility possible, but that its meaning has been at the centre of the desire to name, to gain status from, and to market the products of modern industrialisation. Furthermore I want to suggest that beyond any question of marketing rhetoric, we need to attend to this desire as the ghost of a certain kind of immanence which has haunted modernity and its projects from the very beginning, linking the great thoughts of modern philosophy with the lowliest products of modern life. Immanence, Purity and the Cogito In Descartes' famous Discourse on Method, the author-narrator (let's call him Descartes) recounts how he came about the idea of the thinking self or cogito, as the foundation of worldly knowledge: And so because sometimes our senses deceive us, I made up my mind to suppose that they always did. . . . I resolved to pretend that everything that had ever entered my mind was as false as the figments of my dreams. But then as I strove to think of everything false, I realized that, in the very act of thinking everything false, I was aware of myself as something real. (60-61) These well known lines are, of course, the beginnings of a remarkable philosophical enterprise, reaching forward to Husserl and beyond, in which the external world is bracketed, all the better to know it in the name of reason. Through an act of pretence ("I resolved to pretend"), Descartes disavows the external world as the source of certain knowledge, and, turning to the only thing left: the thought of himself—"I was aware of myself as something real"—makes his famous declaration, "I think therefore I am". But what precisely characterises this thinking being, destined to become the cogito of all modernity? Is it purely this act of self-reflection?: Then, from reflecting on the fact that I had doubts, and that consequently my existence was not wholly perfect, it occurred to me to enquire how I learned to think of something more perfect than myself, and it became evident to me that it must be through some nature which was in fact more perfect. (62) Descartes has another thought that "occurred to me" almost at the same moment that he becomes aware of his own thinking self. This second thought makes him aware that the cogito is not complete, requiring yet a further thought, that of a perfection drawn from something "more perfect than myself". The creation of the cogito does not occur, as we might have first surmised, within its own space of self-reflection, but becomes lodged within what might be called, following Deleuze and Guattari, a "plane of immanence" coming from the outside: "The plane of immanence is . . . an outside more distant than any external world because it is an inside deeper than any internal world: it is immanence" (59). Here we are left with a puzzling question: what of this immanence that made him aware of his own imperfection at the very moment of the cogito's inception? Can this immanence be explained away by Descartes' appeal to God as a state of perfection? Or is it the very material upon which the cogito is brought into existence, shaping it towards perfection? We are forced to admit that, irrespective of the source of this perfection, the cogito requires something from the outside which, paradoxically, is already on the inside, in order to create itself as a pure form. Following the contours of Descartes' own writing, we cannot account for modernity purely in terms of self-reflection, if, in the very act of its self-creation, the modern subject is shot through with immanence that comes from the outside. Rather what we must do is describe the various forms this immanence takes. Although there is no necessary link between immanence and perfection (that is, one does not logically depend on the other as its necessary cause) their articulation nevertheless produces something (the cogito for instance). Furthermore, this something is always characterised as a creation. In its modern form, creation is a form of immanence within materiality—a virtualisation of material actuality, that produces idealised states, such as God, freedom, reason, uniqueness, originality, love and perfection. As Bruno Latour has argued, the "modern critical stance" creates unique, pure objects, by purging the material "networks" from which they are formed, of their impurities (11-12). Immanence is characterised by a process of sifting and purification which brings modern objects into existence: "the plane of immanence . . . acts like a sieve" (Deleuze and Guattari 42). The nation, the state, the family, the autonomous subject, and the work of art—all of these are modern when their 'material' is purged of impurities by an immanence that 'comes from the outside' yet is somehow intrinsic to the material itself. As Zygmunt Bauman points out, the modern nation exists by virtue of a capacity to convert strangers into citizens; by purging itself of impurities inhabiting it from within but coming from the outside (63). The modern work of art is created by purging itself of the vulgarities and impurities of everyday life (Berman 30); by reducing its contingent and coincidental elements to a geometrical, punctual or serialised form. The modern nuclear family is created by converting the community-based connections between relatives and friends into a single, internally consistent self-reproducing organism. All of these examples require us to think of creativity as an act which brings something new into existence from within a material base that must be purged and disavowed, but which, simultaneously, must also be retained as its point of departure that it never really leaves. Immanence should not be equated with essence, if by essence we mean a substratum of materiality inherent in things; a quality or quiddity to which all things can be reduced. Rather, immanence is the process whereby things appear as they are to others, thereby forming themselves into 'objects' with certain identifiable characteristics. Immanence draws the 'I' and the 'we' into relations of subjectivity to the objects thus produced. Immanence is not in things; it is the thing's condition of objectivity in a material, spatial and temporal sense; its 'becoming object' before it can be 'perceived' by a subject. As Merleau-Ponty has beautifully argued, seeing as a bodily effect necessarily comes before perception as an inner ownership (Merleau-Ponty 3-14). Since immanence always comes from elsewhere, no intensive scrutiny of the object in itself will bring it to light. But since immanence is already inside the object from the moment of its inception, no amount of examination of its contextual conditions—the social, cultural, economic, institutional and authorial conditions under which the object was created—will bring us any closer to it. Rather, immanence can only be 'seen' (if this is the right word) in terms of the objects it creates. We should stop seeking immanence as a characteristic of objects considered in themselves, and rather see it in terms of a virtual field or plane, in which objects appear, positioned in a transversally related way. This field does not exist transcendentally to the objects, like some overarching principle of order, but as a radically exteriorised stratum of 'immaterial materiality' with a specific image-content, capable of linking objects together as a series of creations, all with the stamp of their own originality, individuality and uniqueness, yet all bound together by a common set of image relations (Deleuze 34-35). If, as Foucault argues, modern objects emerge in a "field of exteriority"—a complex web of discursive interrelations, with contingent rather than necessary connections to one another (Foucault 45)—then it should be possible to map the connections between these objects in terms of the "schema of correspondence" (74) detected in the multiplicities thrown up by the regularities of modern production and consumption. Commodities and Created Objects We can extend the idea of creation to include not only aesthetic acts and their objects, but also the commodity-products of modern industrialisation. Let's begin by plunging straight into the archive, where we might find traces of these small modern miracles. An illustrated advertisem*nt for 'Hudson's Extract of Soap' appeared in the Illustrated Sydney News, on Saturday February 22nd, 1888. The illustration shows a young woman with a washing basket under her arm, standing beside a sign posted to a wall, which reads 'Remarkable Disappearance of all Dirt from Everything by using Hudson's Extract of Soap' (see Figure 1). The woman has her head turned towards the poster, as if reading it. Beneath these words, is another set of words offering a reward: 'Reward !!! Purity, Health, Perfection, Satisfaction. By its regular daily use'. Here we are confronted with a remarkable proposition: soap does not make things clean, rather it makes dirt disappear. Soap purifies things by making their impurities disappear. The claim made applies to 'everything', drawing attention to a desire for a certain state of perfection, exemplified by the pure body, cleansed of dirt and filth. The pure exists in potentia as a perfect state of being, realised by the purgation of impurities. Fig 1: Hudson's Soap. Illustrated Sydney News, on Saturday February 22nd, 1888 Here we might be tempted to trace the motivation of this advertisem*nt to a concern in the nineteenth century for a morally purged, purified body, regulated according to bourgeois values of health, respectability and decorum. As Catherine Gallagher has pointed out, the body in the nineteenth century was at the centre of a sick society requiring "constant flushing, draining, and excising of various deleterious elements" (Gallagher 90). But this is only half the story. The advertisem*nt offers a certain image of purity; an image which exceeds the immediate rhetorical force associated with selling a product, one which cannot be simply reduced to its contexts of use. The image of perfection in the Hudson's soap advertisem*nt belongs to a network of images spread across a far-flung field; a network in which we can 'see' perfection as a material immanence embodied in things. In modernity, commodities are created objects par excellence, which, in their very ordinariness, bear with them an immanence, binding consumers together into consumer formations. Each act of consumption is not simply driven by necessity and need, but by a desire for self-transformation, embodied in the commodity itself. Indeed, self-transformation becomes one of the main creative processes in what Marshal Berman has identified as the "third" phase of modernity, where, paraphrasing Nietzsche, "modern mankind found itself in the midst of a great absence and emptiness of values and yet, at the same time, a remarkable abundance of possibilities" (Berman 21). Commodification shifts human desire away from the thought of the other as a transcendental reality remote from the senses, and onto a future oriented material plane, in which the self is capable of becoming an other in a tangible, specific way (Massumi 35 ff.). By the end of the nineteenth century, commodities had become associated with scenarios of self-transformation embedded in human desire, which then began to shape the needs of society itself. Consumer formations are not autonomous realms; they are transversally located within and across social strata. This is because commodities bear with them an immanence which always exceeds their context of production and consumption, spreading across vast cultural terrains. An individual consumer is thus subject to two forces: the force of production that positions her within the social strata as a member of a class or social grouping, and the force of consumption that draws her away from, or indeed, further into a social positioning. While the consumption of commodities remained bound to ideologies relating to the formation of class in terms of a bourgeois moral order, as it was in Britain, America and Europe throughout the nineteenth century, then the discontinuity between social strata and cultural formation was felt in terms of the possibility of self-transformation by moving up a class. In the nineteenth century, working class families flocked to the new photographic studios to have their portraits taken, emulating the frozen moral rectitude of the ideal bourgeois type, or scrimped and saved to purchase parlour pianos and other such cultural paraphernalia, thereby signalling a certain kind of leisured freedom from the grind of work (Sekula 8). But when the desire for self-transformation starts to outstrip the ideological closure of class; that is, when the 'reality' of commodities starts to overwhelm the social reality of those who make them, then desire itself takes on an autonomy, which can then be attached to multiple images of the other, expressed in imaginary scenarios of escape, freedom, success and hyper-experience. This kind of free-floating desire has now become a major trigger for transformations in consumer formations, linked to visual technologies where images behave like quasi-autonomous beings. The emergence of these images can be traced back at least to the mid-nineteenth century where products of industrialisation were transformed into commodities freely available as spectacles within the public spaces of exhibitions and in mass advertising in the press, for instance in the Great Exhibition of 1851 held at London's Crystal Palace (Richards 28 ff.) Here we see the beginnings of a new kind of object-image dislocated from the utility of the product, with its own exchange value and logic of dispersal. Bataille's notion of symbolic exchange can help explain the logic of dispersal inherent in commodities. For Bataille, capitalism involves both production utility and sumptuary expenditure, where the latter is not simply a calculated version of the former (Bataille 120 ff.) Sumptuary expenditure is a discharge of an excess, and not a drawing in of demand to match the needs of supply. Consumption thus has a certain 'uncontrolled' element embedded in it, which always moves beyond the machinations of market logic. Under these conditions, the commodity image always exceeds production and use, taking on a life of its own, charged with desire. In the late nineteenth century, the convergence of photography and cartes-de-visites released a certain scopophilic desire in the form of postcard p*rnography, which eventually migrated to the modern forms of advertising and public visual imagery that we see today. According to Suren Lalvani, the "onset of scopophilia" in modern society is directly attributable to the convergence of photographic technology and erotic display in the nineteenth century (Lalvani). In modern consumer cultures, desire does not lag behind need, but enters into the cycle of production and consumption from the outside, where it becomes its driving force. In this way, modern consumer cultures transform themselves by ecstasis (literally, by standing outside oneself) when the body becomes virtualised into its other. Here, the desire for self-transformation embodied in the act of consumption intertwines with, and eventually redefines, the social positioning of the subject. Indeed the 'laws' of capital and labour where each person or family group is assigned a place and regime of duties, are constantly undone and redefined by the superfluity of consumption, gradually gathering pace throughout the nineteenth and twentieth centuries. These tremendous changes operating throughout all capitalist consumer cultures for some time, do not occur in a calculated way, as if controlled by the forces of production alone. Rather, they occur through myriad acts of self-transformation, operating transversally, linking consumer to consumer within what I have defined earlier as a field of immanence. Here, the laws of supply and demand are inadequate to predict the logic of this operation; they only describe the effects of consumption after desire has been spent. Or, to put this another way, they misread desire as need, thereby transcribing the primary force of consumption into a secondary component of the production/labour cycle. This error is made by Humphrey McQueen in his recent book The Essence of Capitalism: the origins of our future (2001). In chapter 8, McQueen examines the logic of the consumer market through a critique of the marketeer's own notion of desire, embodied in the "sovereign consumer", making rational choices. Here desire is reduced back to a question of calculated demand, situated within the production/consumption cycle. McQueen leaves himself no room to manoeuvre outside this cycle; there is no way to see beyond the capitalist cycle of supply/demand which accelerates across ever-increasing horizons. To avoid this error, desire needs to be seen as immanent to the production/consumption cycle; as produced by it, yet superfluous to its operations. We need therefore to situate ourselves not on the side of production, but in the superfluity of consumption in order to recognise the transformational triggers that characterise modern consumer cultures, and their effects on the social order. In order to understand the creative impulse in modernity today, we need to come to grips with the mystery of consumption, where the thing consumed operates on the consumer in both a material and an immaterial way. This mystification of the commodity was, of course, well noted by Marx: A commodity is . . . a mysterious thing, simply because in it the social character of men's labour appears to them as an objective character stamped upon the product of that labour; because the relation of the producers to the sum total of their own labour is presented to them as a social relation, existing not between themselves, but between the products of their labour. (Marx 43, my emphasis) When commodities take on such a powerful force that their very presence starts to drive and shape the social relations that have given rise to them; that is, when desire replaces need as the shaping force of societies, then we are obliged to redefine the commodity and its relation to the subject. Under these conditions, the mystery of the commodity is no longer something to be dispelled in order to retrieve the real relation between labour and capital, but becomes the means whereby "men's labour" is actually shaped and formed as a specific mode of production. Eric Alliez and Michel Feher (1987) point out that in capitalism "the subjection framework which defines the wage relation has penetrated society to such an extent that we can now speak not only of the formal subsumption of labor by capital but of the actual or 'real' subsumption by capital of society as a whole" (345). In post-Fordist economic contexts, individuals' relation to capital is no longer based on subjection but incorporation: "space is subsumed under a time entirely permeated by capital. In so doing, they [neo-Fordist strategies] also instigate a regime in which individuals are less subject to than incorporated by capital" (346). In societies dominated by the subjection of workers to capital, the commodity's exchange value is linked strongly to the classed position of the worker, consolidating his interests within the shadow of a bourgeois moral order. But where the worker is incorporated into capital, his 'real' social relations go with him, making it difficult to see how they can be separated from the commodities he produces and which he also consumes at leisure: "If the capitalist relation has colonized all of the geographical and social space, it has no inside into which to integrate things. It has become an unbounded space—in other words, a space coextensive with its own inside and outside. It has become a field of immanence" (Massumi 18). It therefore makes little sense to initiate critiques of the capital relation by overthrowing the means of subjection. Instead, what is required is a way through the 'incorporation' of the individual into the capitalist system, an appropriation of the means of consumption in order to invent new kinds of selfhood. Or at the very least, to expose the process of self-formation to its own means of consumption. What we need to do, then, is to undertake a description of the various ways in which desire is produced within consumer cultures as a form of self-creation. As we have seen, in modernity, self-creation occurs when human materiality is rendered immaterial through a process purification. Borrowing from Deleuze and Guattari, I have characterised this process in terms of immanence: a force coming from the outside, but which is already inside the material itself. In the necessary absence of any prime mover or deity, pure immanence becomes the primary field in which material is rendered into its various and specific modern forms. Immanence is not a transcendental power operating over things, but that which is the very motor of modernity; its specific way of appearing to itself, and of relating to itself in its various guises and manifestations. Through a careful mapping of the network of commodity images spread through far-flung fields, cutting through specific contexts of production and consumption, we can see creation at work in one of its specific modern forms. Immanence, and the power of creation it makes possible, can be found in all modern things, even soap powder! References Alliez, Eric and Michel Feher. "The Luster of Capital." Zone 1(2) 1987: 314-359. Bauman, Zygmunt. Modernity and Ambivalence. Cambridge: Polity, 1991. Berman, Marshall. All That is Solid Melts into Air. New York: Penguin, 1982. Bataille, George. "The Notion of Expenditure." George Bataille, Visions of Excess: Selected Writings, 1927-1939. Trans. Alan Stoekl, Minneapolis: University of Minnesota Press, 1995, pp.116-129. 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